The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2021
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XLIV, 447 Seiten) 11 Illustrationen |
| ISBN: | 9783030703240 |
| DOI: | 10.1007/978-3-030-70324-0 |
Internformat
MARC
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Datensatz im Suchindex
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| author_GND | (DE-588)1071415816 |
| author_facet | Ozuem, Wilson 1974- Ranfagni, Silvia |
| building | Verbundindex |
| bvnumber | BV047421191 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047421191 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:56:47Z |
| indexdate | 2024-08-05T08:31:19Z |
| institution | BVB |
| isbn | 9783030703240 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032823794 |
| oclc_num | 1264260937 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-1050 DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-1050 DE-11 |
| physical | 1 Online-Ressource (XLIV, 447 Seiten) 11 Illustrationen |
| psigel | ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2021 ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces Marketing Online-Marketing (DE-588)7706419-7 gnd Kleidung (DE-588)4031011-5 gnd Modebranche (DE-588)4123782-1 gnd Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd Luxusgut (DE-588)4192138-0 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4031011-5 (DE-588)4123782-1 (DE-588)4192135-5 (DE-588)4144679-3 (DE-588)4005382-9 (DE-588)4192138-0 (DE-588)4143413-4 |
| title | The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces |
| title_auth | The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces |
| title_exact_search | The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces |
| title_exact_search_txtP | The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces |
| title_full | The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces edited by Wilson Ozuem, Silvia Ranfagni |
| title_fullStr | The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces edited by Wilson Ozuem, Silvia Ranfagni |
| title_full_unstemmed | The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces edited by Wilson Ozuem, Silvia Ranfagni |
| title_short | The Art of Digital Marketing for Fashion and Luxury Brands |
| title_sort | the art of digital marketing for fashion and luxury brands marketspaces and marketplaces |
| title_sub | Marketspaces and Marketplaces |
| topic | Marketing Online-Marketing (DE-588)7706419-7 gnd Kleidung (DE-588)4031011-5 gnd Modebranche (DE-588)4123782-1 gnd Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd Luxusgut (DE-588)4192138-0 gnd |
| topic_facet | Marketing Online-Marketing Kleidung Modebranche Luxusware Markenpolitik Bekleidungsindustrie Luxusgut Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-70324-0 |
| work_keys_str_mv | AT ozuemwilson theartofdigitalmarketingforfashionandluxurybrandsmarketspacesandmarketplaces AT ranfagnisilvia theartofdigitalmarketingforfashionandluxurybrandsmarketspacesandmarketplaces |