Cross-cultural social media marketing: bridging across cultural differences
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically an...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley, UK
Emerald Publishing
2021
|
| Edition: | First edition |
| Series: | Emerald points
|
| Subjects: | |
| Summary: | To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally |
| Physical Description: | xv, 142 Seiten |
| ISBN: | 9781838671761 |
Staff View
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| illustrated | Not Illustrated |
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| isbn | 9781838671761 |
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| physical | xv, 142 Seiten |
| publishDate | 2021 |
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| spelling | Moriuchi, Emi Verfasser (DE-588)1241341028 aut Cross-cultural social media marketing bridging across cultural differences by Emi Moriuchi, Rochester Institute of Technology, USA First edition Bingley, UK Emerald Publishing 2021 xv, 142 Seiten txt rdacontent n rdamedia nc rdacarrier Emerald points To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally Social Media (DE-588)4639271-3 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Kulturkontakt (DE-588)4033569-0 s Social Media (DE-588)4639271-3 s DE-604 Erscheint auch als Online-Ausgabe 978-1-83867-175-4 Erscheint auch als Online-Ausgabe, EPUB 978-1-83867-177-8 |
| spellingShingle | Moriuchi, Emi Cross-cultural social media marketing bridging across cultural differences Social Media (DE-588)4639271-3 gnd Kulturkontakt (DE-588)4033569-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4033569-0 (DE-588)7706419-7 |
| title | Cross-cultural social media marketing bridging across cultural differences |
| title_auth | Cross-cultural social media marketing bridging across cultural differences |
| title_exact_search | Cross-cultural social media marketing bridging across cultural differences |
| title_exact_search_txtP | Cross-cultural social media marketing bridging across cultural differences |
| title_full | Cross-cultural social media marketing bridging across cultural differences by Emi Moriuchi, Rochester Institute of Technology, USA |
| title_fullStr | Cross-cultural social media marketing bridging across cultural differences by Emi Moriuchi, Rochester Institute of Technology, USA |
| title_full_unstemmed | Cross-cultural social media marketing bridging across cultural differences by Emi Moriuchi, Rochester Institute of Technology, USA |
| title_short | Cross-cultural social media marketing |
| title_sort | cross cultural social media marketing bridging across cultural differences |
| title_sub | bridging across cultural differences |
| topic | Social Media (DE-588)4639271-3 gnd Kulturkontakt (DE-588)4033569-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Social Media Kulturkontakt Online-Marketing |
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