Verfügbarkeit: Blockchain technology and applications for digital marketing

Blockchain technology and applications for digital marketing:

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Bansal, Rohit 1982- (HerausgeberIn), Malyadri, Pacha 1958- (HerausgeberIn), Amandeep Singh 1982- (HerausgeberIn), Pervez, Asif 1988- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021]
Schriftenreihe:	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Marketing Datensicherung Digitalisierung Blockchain Aufsatzsammlung
Online-Zugang:	DE-898 DE-1049 DE-91 DE-355 DE-706 DE-1050 DE-573 DE-83 Volltext
Beschreibung:	1 Online-Ressource (xxiv, 329 Seiten) Illustrationen, Diagramme
ISBN:	9781799880837
ISSN:	2327-5529
DOI:	10.4018/978-1-7998-8081-3

Internformat

MARC


LEADER	00000nmm a2200000 c 4500
001	BV047402395
003	DE-604
005	20211124
007	cr\|uuu---uuuuu
008	210805s2021 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
020			\|a 9781799880837 \|9 978-1-7998-8083-7
024	7		\|a 10.4018/978-1-7998-8081-3 \|2 doi
035			\|a (ZDB-98-IGB)978-1-7998-8083-7
035			\|a (OCoLC)1264260166
035			\|a (DE-599)BVBBV047402395
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-355 \|a DE-706 \|a DE-91 \|a DE-898 \|a DE-1049 \|a DE-1050 \|a DE-573 \|a DE-83
084			\|a QP 650 \|0 (DE-625)141922: \|2 rvk
245	1	0	\|a Blockchain technology and applications for digital marketing \|c Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)
264		1	\|a Hershey PA, USA \|b IGI Global, Publisher of Timely Knowledge \|c [2021]
264		4	\|c © 2021
300			\|a 1 Online-Ressource (xxiv, 329 Seiten) \|b Illustrationen, Diagramme
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series \|x 2327-5529
490	0		\|a Premier reference source
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Datensicherung \|0 (DE-588)4011144-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Digitalisierung \|0 (DE-588)4123065-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Blockchain \|0 (DE-588)1124028595 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Digitalisierung \|0 (DE-588)4123065-6 \|D s
689	0	2	\|a Blockchain \|0 (DE-588)1124028595 \|D s
689	0	3	\|a Datensicherung \|0 (DE-588)4011144-1 \|D s
689	0		\|5 DE-604
700	1		\|a Bansal, Rohit \|d 1982- \|0 (DE-588)1239591829 \|4 edt
700	1		\|a Malyadri, Pacha \|d 1958- \|0 (DE-588)1112048669 \|4 edt
700	0		\|a Amandeep Singh \|d 1982- \|0 (DE-588)1239592426 \|4 edt
700	1		\|a Pervez, Asif \|d 1988- \|0 (DE-588)1239592647 \|4 edt
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 978-1-7998-8081-3
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Hardcover \|z 1-7998-8081-8
776	0	8	\|i Erscheint auch als \|n Druck-Ausgabe, Paperback \|z 978-1-7998-8082-0
856	4	0	\|u https://doi.org/10.4018/978-1-7998-8081-3 \|x Verlag \|z URL des Erstveröffentlichers \|3 Volltext
912			\|a ZDB-98-IGB \|a ZDB-1-IGE
966	e		\|u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 \|l DE-898 \|p ZDB-1-IGE \|x Verlag \|3 Volltext
966	e		\|u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 \|l DE-1049 \|p ZDB-1-IGE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.4018/978-1-7998-8081-3 \|l DE-91 \|p ZDB-98-IGB \|q TUM_Lizenz \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.4018/978-1-7998-8081-3 \|l DE-355 \|p ZDB-98-IGB \|q UBR_Einzelkauf 2021 \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.4018/978-1-7998-8081-3 \|l DE-706 \|p ZDB-98-IGB \|x Verlag \|3 Volltext
966	e		\|u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 \|l DE-1050 \|p ZDB-1-IGE \|x Verlag \|3 Volltext
966	e		\|u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 \|l DE-573 \|p ZDB-1-IGE \|x Verlag \|3 Volltext
966	e		\|u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3 \|l DE-83 \|p ZDB-98-IGB \|q TUB_EBS_IGB \|x Verlag \|3 Volltext

Datensatz im Suchindex

_version_	1805079031402463232
adam_text
adam_txt
any_adam_object
any_adam_object_boolean
author2	Bansal, Rohit 1982- Malyadri, Pacha 1958- Amandeep Singh 1982- Pervez, Asif 1988-
author2_role	edt edt edt edt
author2_variant	r b rb p m pm a s as a p ap
author_GND	(DE-588)1239591829 (DE-588)1112048669 (DE-588)1239592426 (DE-588)1239592647
author_facet	Bansal, Rohit 1982- Malyadri, Pacha 1958- Amandeep Singh 1982- Pervez, Asif 1988-
building	Verbundindex
bvnumber	BV047402395
classification_rvk	QP 650
collection	ZDB-98-IGB ZDB-1-IGE
ctrlnum	(ZDB-98-IGB)978-1-7998-8083-7 (OCoLC)1264260166 (DE-599)BVBBV047402395
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
doi_str_mv	10.4018/978-1-7998-8081-3
format	Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV047402395</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211124</controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">210805s2021 \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781799880837</subfield><subfield code="9">978-1-7998-8083-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-7998-8081-3</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)978-1-7998-8083-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1264260166</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047402395</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Blockchain technology and applications for digital marketing</subfield><subfield code="c">Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">IGI Global, Publisher of Timely Knowledge</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxiv, 329 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield><subfield code="x">2327-5529</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datensicherung</subfield><subfield code="0">(DE-588)4011144-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Digitalisierung</subfield><subfield code="0">(DE-588)4123065-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Blockchain</subfield><subfield code="0">(DE-588)1124028595</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Digitalisierung</subfield><subfield code="0">(DE-588)4123065-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Blockchain</subfield><subfield code="0">(DE-588)1124028595</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Datensicherung</subfield><subfield code="0">(DE-588)4011144-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bansal, Rohit</subfield><subfield code="d">1982-</subfield><subfield code="0">(DE-588)1239591829</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Malyadri, Pacha</subfield><subfield code="d">1958-</subfield><subfield code="0">(DE-588)1112048669</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="0" ind2=" "><subfield code="a">Amandeep Singh</subfield><subfield code="d">1982-</subfield><subfield code="0">(DE-588)1239592426</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pervez, Asif</subfield><subfield code="d">1988-</subfield><subfield code="0">(DE-588)1239592647</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-7998-8081-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">1-7998-8081-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-7998-8082-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-7998-8081-3</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-8081-3</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUM_Lizenz</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-8081-3</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">UBR_Einzelkauf 2021</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-7998-8081-3</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8081-3</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV047402395
illustrated	Not Illustrated
index_date	2024-07-03T17:53:00Z
indexdate	2024-07-20T06:38:31Z
institution	BVB
isbn	9781799880837
issn	2327-5529
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032803440
oclc_num	1264260166
open_access_boolean
owner	DE-355 DE-BY-UBR DE-706 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1049 DE-1050 DE-573 DE-83
owner_facet	DE-355 DE-BY-UBR DE-706 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1049 DE-1050 DE-573 DE-83
physical	1 Online-Ressource (xxiv, 329 Seiten) Illustrationen, Diagramme
psigel	ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB TUM_Lizenz ZDB-98-IGB UBR_Einzelkauf 2021 ZDB-98-IGB TUB_EBS_IGB
publishDate	2021
publishDateSearch	2021
publishDateSort	2021
publisher	IGI Global, Publisher of Timely Knowledge
record_format	marc
series2	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spelling	Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India) Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xxiv, 329 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source Marketing (DE-588)4037589-4 gnd rswk-swf Datensicherung (DE-588)4011144-1 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Blockchain (DE-588)1124028595 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Digitalisierung (DE-588)4123065-6 s Blockchain (DE-588)1124028595 s Datensicherung (DE-588)4011144-1 s DE-604 Bansal, Rohit 1982- (DE-588)1239591829 edt Malyadri, Pacha 1958- (DE-588)1112048669 edt Amandeep Singh 1982- (DE-588)1239592426 edt Pervez, Asif 1988- (DE-588)1239592647 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-7998-8081-3 Erscheint auch als Druck-Ausgabe, Hardcover 1-7998-8081-8 Erscheint auch als Druck-Ausgabe, Paperback 978-1-7998-8082-0 https://doi.org/10.4018/978-1-7998-8081-3 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Blockchain technology and applications for digital marketing Marketing (DE-588)4037589-4 gnd Datensicherung (DE-588)4011144-1 gnd Digitalisierung (DE-588)4123065-6 gnd Blockchain (DE-588)1124028595 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4011144-1 (DE-588)4123065-6 (DE-588)1124028595 (DE-588)4143413-4
title	Blockchain technology and applications for digital marketing
title_auth	Blockchain technology and applications for digital marketing
title_exact_search	Blockchain technology and applications for digital marketing
title_exact_search_txtP	Blockchain technology and applications for digital marketing
title_full	Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)
title_fullStr	Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)
title_full_unstemmed	Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India)
title_short	Blockchain technology and applications for digital marketing
title_sort	blockchain technology and applications for digital marketing
topic	Marketing (DE-588)4037589-4 gnd Datensicherung (DE-588)4011144-1 gnd Digitalisierung (DE-588)4123065-6 gnd Blockchain (DE-588)1124028595 gnd
topic_facet	Marketing Datensicherung Digitalisierung Blockchain Aufsatzsammlung
url	https://doi.org/10.4018/978-1-7998-8081-3
work_keys_str_mv	AT bansalrohit blockchaintechnologyandapplicationsfordigitalmarketing AT malyadripacha blockchaintechnologyandapplicationsfordigitalmarketing AT amandeepsingh blockchaintechnologyandapplicationsfordigitalmarketing AT pervezasif blockchaintechnologyandapplicationsfordigitalmarketing

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge