Visual communication: insights and strategies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley Blackwell
2022
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XIV, 322 Seiten Illustrationen |
| ISBN: | 9781119226475 1119226473 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents Preface Acknowledgments About the Authors xi xiii xiv PART ONE: Understanding Visual Communication 1 Chapter 1: Making Sense of Visual Culture 3 7000 Words or One Simple Picture? Pics or it didn t happen Key Learning Objectives Chapter Overview How Visuals Work Photographic Truth? FOCUS: A Historical Perspective on Visual Culture Growing Importance of Visuals Our Precarious Visual Culture Political Persuasion Digital Transformation of Visual Culture Smartphones and Visual Culture Multiple Meanings Polysemy FOCUS: Trump s Hand Gestures Form and Content Decoding Visual Messages Semiotics: Signs and Symbols Visual Rhetoric FOCUS: Saving Big Bird What s Ahead? Chapter Summary Key Terms Practice Activities Note References 3 5 5 5 5 6 7 7 7 8 9 10 10 12 14 15 15 17 18 18 19 19 20 20 20 Chapter 2: Visualizing Ethics 23 Revealing Shortcuts and Missteps Friend or Foe? Hero or Villain? Key Learning Objectives Chapter Overview How Visuals Work: Ethical Implications FOCUS: Images of Tragedy: Afghan Victim Foundations of Ethical Thought Visual Deception To Tell the Truth... or Not Visual Manipulation Issues FOCUS: Digital Manipulation Framing that Distorts Reality Effects of Virtual Reality Visual Metaphors and Ethics Brand Mascots and Celebrities Favored Strategy in Advertisements Visual Appropriation Mashups and Remixes Homages Applying Ross’s Ethics Unintended Effects FOCUS: Rethinking Diversity in Visual Narratives The Potter Box Chapter Summary Key Terms Practice Activities Note References 23 24 24 25 26 27 30 30 31 32 33 35 35 35 36 37 38 38 39 39 40 41 43 43 44 44 44 V
Chapter 3: Ways of Seeing 47 Visual Rhetoric What’s in a Wink? Key Learning Objectives Chapter Overview Three Key Terms What Is Theory? Rhetorical Theory Methodology FOCUS: Visual Rhetoric in Fake Facebook Accounts Visual Rhetoric Two Meanings of Visual Rhetoric FOCUS: The Visual Rhetoric of Quirky and Magical Images Basics for Analyzing Visual Rhetoric Durand s Visual Rhetoric Matrix FOCUS: Visual Rhetoric Glossary The Different Lenses of Visual Rhetoric Sign Language (Semiotic Theory) This Means That (Metaphor Theory) FOCUS: Visual Rhetoric in Activist Campaigns Storytelling (Narrative Paradigm Theory) Visual Voices (Symbolic Convergence Theory) FOCUS: Visual Rhetoric Analysis: One Student s Example Chapter Summary Key Terms Practice Activities References VI Contents 47 50 50 50 50 51 51 51 53 53 56 57 58 61 61 62 63 64 66 67 69 70 70 70 71 PART TWO: Basic Ways of Seeing, Interpreting, and Creating 73 Chapter 4: Sign Language 75 Semiotics The $20 Controversy Key Learning Objectives Chapter Overview Semiotics: The Science of Signs with Meanings What Is a Sign? Semiotic Knowledge Expands Visual Awareness FOCUS: Perception = Interpretation Question Common Sense FOCUS: The Semiotics of Cultural Appropriation Meet the Semioticians Denotation and Connotation Icon, Index, and Symbol Social Semiotics Explores What s Going On? Signs Are All Around Us Marketing and Movies FOCUS: Semiotics in Marketing News Advertising FOCUS: Semiotics of Visual Appropriation Public Relations Activist Art and Installations Doing Semiotic Analysis Example Analysis Applying Semiotic Analysis in
Your Work Chapter Summary Key Terms Practice Activities References 75 78 78 79 79 80 82 83 85 85 86 86 89 89 90 90 91 91 92 93 93 94 95 97 98 98 99 99
Chapter 5: This Means That 102 Metaphor Life is a Puzzle Key Learning Objectives Chapter Overview Metaphor: When This Stands for That FOCUS: Visual Metaphors Have Dramatic Effects on Your Own Creativity Metaphor is All Around Us Conceptual Metaphors Types of Conceptual Metaphors Metaphor s Extended Family Visual Metaphors FOCUS: Funny... and Sometimes Creepy FOCUS: Culture Clash: When Visual Metaphors Can Misfire Visual Metaphor Lessons from the Media Three Categories of Visual Metaphors FOCUS: Verizon s Better Matters Campaign Showcases Visual Metaphors Visual Metaphor Criticism Example Analysis Applying Visual Metaphor Criticism in Your Work Chapter Summary Key Terms Practice Activities References Chapter 6: Storytelling 102 104 104 104 105 106 106 108 110 111 113 116 118 132 132 134 136 137 139 141 141 143 145 147 147 148 149 151 152 153 153 154 118 Chapter 7: Visual Voices 156 Fantasy Themes 121 122 123 124 125 125 126 127 129 Visual Narratives Simple Stories Key Learning Objectives Chapter Overview People are Storytellers Look Below the Surface Narrative Paradigm Theory Myths and Archetypes FOCUS: Storytelling with Color FOCUS: Character Archetypes The Art and Science of Visuals Descriptive Content and Literal Form FOCUS: Storytelling with Graphics and Typography Figurative Imagery Narrative Criticism FOCUS: Ethical Implications of Storytelling Through Immersive Journalism Analyzing Narratives Example Analysis Applying NPT and Visual Narrative Analysis in Your Work Practice Activities Chapter Summary Key Terms References 129 132 132 Pictures Can Speak Louder than
Words Key Learning Objectives Chapter Overview Everyday Dramatizing: We’re all Drama Queens and Kings Symbolic Convergence Theory: A Merging of Imaginations Key Assumptions Visual Images Make Emotional Connections Puppy Love True Believers Activism Master the Basic Concepts Fantasy Theme Analysis Contents 156 157 158 158 158 159 162 162 162 163 165 165 VII
FOCUS: Hands Up, Don t Տհօօէ: The Power of Visual Protests 165 Applying FTA to Visual Strategic Communication 171 Research Public Relations: City Images and Political Campaigns FOCUS: Political Issue Advertising Public Affairs: Questioning News Sources News Coverage: The Pope, a Nobel Prize, and a Nice Grown-Up Magazines: Voices from, and for, Teens FOCUS: Where to Find Symbolic Convergence? Nonprofit Fundraising Campaigns How to Analyze and Create Visual Symbolic Messages Fantasy Theme Analysis Example of a Simple FTA Analysis Your First Fantasy Theme Analysis Applying Fantasy Theme Analysis Chapter Summary Key Terms Practice Activities References Photography in Society 171 174 175 176 176 177 178 178 179 181 181 183 184 184 185 187 Chapter 8: Advertising 189 #FaceAnything Key Learning Objectives Chapter Overview 189 191 191 Contents 192 192 194 196 The Power of Visuals in Advertising 196 173 PART THREE: Using Visuals in Professional Communication VIII A History of Photographic Influence FOCUS: Culture Jamming Creates a Visual Battlefield Strategic Visual Communication Historical Snapshots FOCUS: The Early Image Makers Visual Rhetoric in Advertising FOCUS: Color and Contrast 196 197 199 201 The Contemporary Advertising Landscape 203 Social Media/Mobile Visual Messaging E-mail Marketing with Visuals Outdoor and Ambient Visuals Televisual Ads Productplacement 203 204 204 206 206 Chapter Summary Key Terms Practice Activities References 209 209 209 210 Chapter 9: Public Relations 213 Fearless Girl Key Learning Objectives Chapter Overview A Brief History of PR: How Visuals
Defined It The Golden Age of Press Agentry: Publicity Stunts Historical Snapshot: Popular Culture Images of the PR Practitioner The Power of Visuals in the Modern ERA of PR Environmental Issues Nonprofit and Activist PR FOCUS: What Does Mental Health Look Like? Political Communication 213 215 215 215 216 217 218 218 220 221 223
FOCUS: The Art of Making a Political Ad Feel Like an Uplifting Movie Visual Rhetoric Strategies in PR Campaigns Communicating CSRwith Facts, Credibility, and Emotion Visual Persuasion in Risk, Issue, and Crisis Management City Branding and Destination Image-Making Chapter Summary Key Terms Practice Activities References Chapter TO: Journalism Refugee Border Crisis Key Learning Objectives Chapter Overview Photojournalism Archived Visual Evidence Photojournalists and Popular Culture FOCUS: The Seven Sisters and their Influence Loss of Professional Photography Television News: Visual Society. Visual Anxiety The How and Why of News FOCUS: Seeing the Refugee Digital Manipulation FOCUS: Deepfakes Challenge Our Trust in Reality Ethical Dilemmas Digital Innovations and Social Media Instagram Social Media as Launch Pad Video s Giant Wave Best Practices for News Sites 225 226 226 228 229 233 234 234 234 Critical Engagement with News Visuals Morality Metaphors in News Front Pages Visual Narratives in Editorial Cartoons Visual Rhetoric of Political Satire Racist Visual Framing in National Geographic FOCUS: Magazines, Women, and Sexuality Chapter Summary Key Terms Practice Activities References 256 256 257 258 260 262 264 265 265 266 237 Chapter Ո: Organizations 269 237 239 239 240 240 241 243 245 246 247 247 248 249 251 252 253 253 254 254 255 1984 Key Learning Objectives Chapter Overview Visual Modes Four Major Areas Understanding Organizations as Cultures Becoming a Culture Detective Values and Visuals FOCUS: User-Generated Videos in the Workplace Visual Cues in Marketing and
Promotion Images Gone Wrong Controversies and Crises The Power of Visuals in Organizational Communication Communicating Interpersonally: You re the Visual FOCUS: Hey, You! Communicating Using Digital Media How to Use GIFs in the Workplace Contents 269 272 272 273 273 274 277 278 279 279 280 280 282 282 282 283 284 IX
How To Put the Visual Edge in Presentations FOCUS: Using Visual Systems to Drive Business Results Chapter Summary Key Terms Practice Activities References Chapter 12: Intercultural Communication Welcome to Middle Earth Key Learning Objectives Chapter Overview Ways of Looking at Intercultural Communication and its Place in Mass Communication Intercultural Visual Communication FOCUS: The Founders: Hall and Hofstede Corporate Intercultural Communication Intercultural Communication and the News X Contents 299 FOCUS: La Peña: Intercultural Understanding and Social Justice Intercultural Communication in Nonprofit Organizations Cultural Imagery and its Ethical Implications Fair LGBTQ+Reporting FOCUS: First Impartial LGBTQ+ Global News Service Confronts Stereotypes Honored and Misused Cultural Symbols Ads Lost in Translation Deconstructing Intercultural Imagery Culture-Specific Public Relations FOCUS: Using Photography to Build Intercultural Literacy The Transcultural Greenspeak of Greenpeace Chapter Summary Key Terms Practice Activities References 301 Index 284 286 288 288 289 291 293 293 296 296 296 297 297 303 304 305 306 306 308 309 309 310 311 312 315 315 315 316 319
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: • Reveals how to analyze visual imagery • Introduces a З-step process, Research-Evaluate-Create, to apply the knowledge gained • Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Com munication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery. Janis Teruggi Page is Clinical Assistant Professor, Communication Department, University of Illinois at Chicago. Margaret Duffy is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri.
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| adam_txt |
Contents Preface Acknowledgments About the Authors xi xiii xiv PART ONE: Understanding Visual Communication 1 Chapter 1: Making Sense of Visual Culture 3 7000 Words or One Simple Picture? Pics or it didn't happen Key Learning Objectives Chapter Overview How Visuals Work Photographic Truth? FOCUS: A Historical Perspective on Visual Culture Growing Importance of Visuals Our Precarious Visual Culture Political Persuasion Digital Transformation of Visual Culture Smartphones and Visual Culture Multiple Meanings Polysemy FOCUS: Trump's Hand Gestures Form and Content Decoding Visual Messages Semiotics: Signs and Symbols Visual Rhetoric FOCUS: Saving Big Bird What's Ahead? Chapter Summary Key Terms Practice Activities Note References 3 5 5 5 5 6 7 7 7 8 9 10 10 12 14 15 15 17 18 18 19 19 20 20 20 Chapter 2: Visualizing Ethics 23 Revealing Shortcuts and Missteps Friend or Foe? Hero or Villain? Key Learning Objectives Chapter Overview How Visuals Work: Ethical Implications FOCUS: Images of Tragedy: Afghan Victim Foundations of Ethical Thought Visual Deception To Tell the Truth. or Not Visual Manipulation Issues FOCUS: Digital Manipulation Framing that Distorts Reality Effects of Virtual Reality Visual Metaphors and Ethics Brand Mascots and Celebrities Favored Strategy in Advertisements Visual Appropriation Mashups and Remixes Homages Applying Ross’s Ethics Unintended Effects FOCUS: Rethinking Diversity in Visual Narratives The Potter Box Chapter Summary Key Terms Practice Activities Note References 23 24 24 25 26 27 30 30 31 32 33 35 35 35 36 37 38 38 39 39 40 41 43 43 44 44 44 V
Chapter 3: Ways of Seeing 47 Visual Rhetoric What’s in a Wink? Key Learning Objectives Chapter Overview Three Key Terms What Is Theory? Rhetorical Theory Methodology FOCUS: Visual Rhetoric in Fake Facebook Accounts Visual Rhetoric Two Meanings of Visual Rhetoric FOCUS: The Visual Rhetoric of Quirky and Magical Images Basics for Analyzing Visual Rhetoric Durand's Visual Rhetoric Matrix FOCUS: Visual Rhetoric Glossary The Different Lenses of Visual Rhetoric Sign Language (Semiotic Theory) This Means That (Metaphor Theory) FOCUS: Visual Rhetoric in Activist Campaigns Storytelling (Narrative Paradigm Theory) Visual Voices (Symbolic Convergence Theory) FOCUS: Visual Rhetoric Analysis: One Student's Example Chapter Summary Key Terms Practice Activities References VI Contents 47 50 50 50 50 51 51 51 53 53 56 57 58 61 61 62 63 64 66 67 69 70 70 70 71 PART TWO: Basic Ways of Seeing, Interpreting, and Creating 73 Chapter 4: Sign Language 75 Semiotics The $20 Controversy Key Learning Objectives Chapter Overview Semiotics: The Science of Signs with Meanings What Is a Sign? Semiotic Knowledge Expands Visual Awareness FOCUS: Perception = Interpretation Question "Common Sense" FOCUS: The Semiotics of Cultural Appropriation Meet the Semioticians Denotation and Connotation Icon, Index, and Symbol Social Semiotics Explores "What's Going On?" Signs Are All Around Us Marketing and Movies FOCUS: Semiotics in Marketing News Advertising FOCUS: Semiotics of Visual Appropriation Public Relations Activist Art and Installations Doing Semiotic Analysis Example Analysis Applying Semiotic Analysis in
Your Work Chapter Summary Key Terms Practice Activities References 75 78 78 79 79 80 82 83 85 85 86 86 89 89 90 90 91 91 92 93 93 94 95 97 98 98 99 99
Chapter 5: This Means That 102 Metaphor Life is a Puzzle Key Learning Objectives Chapter Overview Metaphor: When This Stands for That FOCUS: Visual Metaphors Have Dramatic Effects on Your Own Creativity Metaphor is All Around Us Conceptual Metaphors Types of Conceptual Metaphors Metaphor's Extended Family Visual Metaphors FOCUS: Funny. and Sometimes Creepy FOCUS: Culture Clash: When Visual Metaphors Can Misfire Visual Metaphor Lessons from the Media Three Categories of Visual Metaphors FOCUS: Verizon's "Better Matters" Campaign Showcases Visual Metaphors Visual Metaphor Criticism Example Analysis Applying Visual Metaphor Criticism in Your Work Chapter Summary Key Terms Practice Activities References Chapter 6: Storytelling 102 104 104 104 105 106 106 108 110 111 113 116 118 132 132 134 136 137 139 141 141 143 145 147 147 148 149 151 152 153 153 154 118 Chapter 7: Visual Voices 156 Fantasy Themes 121 122 123 124 125 125 126 127 129 Visual Narratives Simple Stories Key Learning Objectives Chapter Overview People are Storytellers Look Below the Surface Narrative Paradigm Theory Myths and Archetypes FOCUS: Storytelling with Color FOCUS: Character Archetypes The Art and Science of Visuals Descriptive Content and Literal Form FOCUS: Storytelling with Graphics and Typography Figurative Imagery Narrative Criticism FOCUS: Ethical Implications of Storytelling Through Immersive Journalism Analyzing Narratives Example Analysis Applying NPT and Visual Narrative Analysis in Your Work Practice Activities Chapter Summary Key Terms References 129 132 132 Pictures Can Speak Louder than
Words Key Learning Objectives Chapter Overview Everyday Dramatizing: We’re all Drama Queens and Kings Symbolic Convergence Theory: A Merging of Imaginations Key Assumptions Visual Images Make Emotional Connections Puppy Love True Believers Activism Master the Basic Concepts Fantasy Theme Analysis Contents 156 157 158 158 158 159 162 162 162 163 165 165 VII
FOCUS: Hands Up, Don't Տհօօէ: The Power of Visual Protests 165 Applying FTA to Visual Strategic Communication 171 Research Public Relations: City Images and Political Campaigns FOCUS: Political Issue Advertising Public Affairs: Questioning News Sources News Coverage: The Pope, a Nobel Prize, and a Nice Grown-Up Magazines: Voices from, and for, Teens FOCUS: Where to Find Symbolic Convergence? Nonprofit Fundraising Campaigns How to Analyze and Create Visual Symbolic Messages Fantasy Theme Analysis Example of a Simple FTA Analysis Your First Fantasy Theme Analysis Applying Fantasy Theme Analysis Chapter Summary Key Terms Practice Activities References Photography in Society 171 174 175 176 176 177 178 178 179 181 181 183 184 184 185 187 Chapter 8: Advertising 189 #FaceAnything Key Learning Objectives Chapter Overview 189 191 191 Contents 192 192 194 196 The Power of Visuals in Advertising 196 173 PART THREE: Using Visuals in Professional Communication VIII A History of Photographic Influence FOCUS: Culture Jamming Creates a Visual Battlefield Strategic Visual Communication Historical Snapshots FOCUS: The Early Image Makers Visual Rhetoric in Advertising FOCUS: Color and Contrast 196 197 199 201 The Contemporary Advertising Landscape 203 Social Media/Mobile Visual Messaging E-mail Marketing with Visuals Outdoor and Ambient Visuals Televisual Ads Productplacement 203 204 204 206 206 Chapter Summary Key Terms Practice Activities References 209 209 209 210 Chapter 9: Public Relations 213 Fearless Girl Key Learning Objectives Chapter Overview A Brief History of PR: How Visuals
Defined It The Golden Age of Press Agentry: Publicity Stunts Historical Snapshot: Popular Culture Images of the PR Practitioner The Power of Visuals in the Modern ERA of PR Environmental Issues Nonprofit and Activist PR FOCUS: What Does Mental Health Look Like? Political Communication 213 215 215 215 216 217 218 218 220 221 223
FOCUS: The Art of Making a Political Ad Feel Like an Uplifting Movie Visual Rhetoric Strategies in PR Campaigns Communicating CSRwith Facts, Credibility, and Emotion Visual Persuasion in Risk, Issue, and Crisis Management City Branding and Destination Image-Making Chapter Summary Key Terms Practice Activities References Chapter TO: Journalism Refugee Border Crisis Key Learning Objectives Chapter Overview Photojournalism Archived Visual Evidence Photojournalists and Popular Culture FOCUS: The Seven Sisters and their Influence Loss of Professional Photography Television News: Visual Society. Visual Anxiety The How and Why of News FOCUS: Seeing the Refugee Digital Manipulation FOCUS: Deepfakes Challenge Our Trust in Reality Ethical Dilemmas Digital Innovations and Social Media Instagram Social Media as Launch Pad Video's Giant Wave Best Practices for News Sites 225 226 226 228 229 233 234 234 234 Critical Engagement with News Visuals Morality Metaphors in News Front Pages Visual Narratives in Editorial Cartoons Visual Rhetoric of Political Satire Racist Visual Framing in National Geographic FOCUS: Magazines, Women, and Sexuality Chapter Summary Key Terms Practice Activities References 256 256 257 258 260 262 264 265 265 266 237 Chapter Ո: Organizations 269 237 239 239 240 240 241 243 245 246 247 247 248 249 251 252 253 253 254 254 255 1984 Key Learning Objectives Chapter Overview Visual Modes Four Major Areas Understanding Organizations as Cultures Becoming a Culture Detective Values and Visuals FOCUS: User-Generated Videos in the Workplace Visual Cues in Marketing and
Promotion Images Gone Wrong Controversies and Crises The Power of Visuals in Organizational Communication Communicating Interpersonally: You're the Visual FOCUS: Hey, You! Communicating Using Digital Media How to Use GIFs in the Workplace Contents 269 272 272 273 273 274 277 278 279 279 280 280 282 282 282 283 284 IX
How To Put the Visual Edge in Presentations FOCUS: Using Visual Systems to Drive Business Results Chapter Summary Key Terms Practice Activities References Chapter 12: Intercultural Communication Welcome to Middle Earth Key Learning Objectives Chapter Overview Ways of Looking at Intercultural Communication and its Place in Mass Communication Intercultural Visual Communication FOCUS: The Founders: Hall and Hofstede Corporate Intercultural Communication Intercultural Communication and the News X Contents 299 FOCUS: La Peña: Intercultural Understanding and Social Justice Intercultural Communication in Nonprofit Organizations Cultural Imagery and its Ethical Implications Fair LGBTQ+Reporting FOCUS: First Impartial LGBTQ+ Global News Service Confronts Stereotypes Honored and Misused Cultural Symbols Ads Lost in Translation Deconstructing Intercultural Imagery Culture-Specific Public Relations FOCUS: Using Photography to Build Intercultural Literacy The Transcultural Greenspeak of Greenpeace Chapter Summary Key Terms Practice Activities References 301 Index 284 286 288 288 289 291 293 293 296 296 296 297 297 303 304 305 306 306 308 309 309 310 311 312 315 315 315 316 319
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: • Reveals how to analyze visual imagery • Introduces a З-step process, Research-Evaluate-Create, to apply the knowledge gained • Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Com munication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery. Janis Teruggi Page is Clinical Assistant Professor, Communication Department, University of Illinois at Chicago. Margaret Duffy is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri. |
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| id | DE-604.BV047401689 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:52:37Z |
| indexdate | 2024-07-10T09:11:07Z |
| institution | BVB |
| isbn | 9781119226475 1119226473 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032802775 |
| oclc_num | 1266166016 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-1050 DE-824 |
| owner_facet | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-1050 DE-824 |
| physical | XIV, 322 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Wiley Blackwell |
| record_format | marc |
| spelling | Page, Janis Teruggi Verfasser (DE-588)1237139899 aut Visual communication insights and strategies Janis Teruggi Page, Margaret Duffy Hoboken, NJ Wiley Blackwell 2022 XIV, 322 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf Visual communication Visual analytics Beeldcommunicatie Visuele aspecten Visuelle Kommunikation (DE-588)4131112-7 s DE-604 Duffy, Margaret Verfasser aut Erscheint auch als Online-Ausgabe, PDF 978-1-119-22729-8 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-22730-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032802775&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032802775&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Page, Janis Teruggi Duffy, Margaret Visual communication insights and strategies Visuelle Kommunikation (DE-588)4131112-7 gnd |
| subject_GND | (DE-588)4131112-7 |
| title | Visual communication insights and strategies |
| title_auth | Visual communication insights and strategies |
| title_exact_search | Visual communication insights and strategies |
| title_exact_search_txtP | Visual communication insights and strategies |
| title_full | Visual communication insights and strategies Janis Teruggi Page, Margaret Duffy |
| title_fullStr | Visual communication insights and strategies Janis Teruggi Page, Margaret Duffy |
| title_full_unstemmed | Visual communication insights and strategies Janis Teruggi Page, Margaret Duffy |
| title_short | Visual communication |
| title_sort | visual communication insights and strategies |
| title_sub | insights and strategies |
| topic | Visuelle Kommunikation (DE-588)4131112-7 gnd |
| topic_facet | Visuelle Kommunikation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032802775&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032802775&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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