Visual politics: investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective
Bilder sind in der Politik allgegenwärtig. Sie beeinflussen, wie wir Themen und Ereignisse verstehen, PolitikerInnen beurteilen und Wahlentscheidungen treffen. Dennoch ist wenig über den strategischen Einsatz von Bildern in Wahlkämpfen bekannt. Dieser Band untersucht die visuellen Kommunikationsstra...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English German |
| Veröffentlicht: |
Baden-Baden
Nomos
2021
|
| Ausgabe: | 1st edition |
| Schriftenreihe: | Nomos Universitätsschriften. Medien und Kommunikation
volume 10 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Bilder sind in der Politik allgegenwärtig. Sie beeinflussen, wie wir Themen und Ereignisse verstehen, PolitikerInnen beurteilen und Wahlentscheidungen treffen. Dennoch ist wenig über den strategischen Einsatz von Bildern in Wahlkämpfen bekannt. Dieser Band untersucht die visuellen Kommunikationsstrategien von Parteien und KandidatInnen aus einer Langzeit- und Vergleichsperspektive. Er analysiert Wahlplakate und Social-Media-Profile und stellt die Relevanz von Bildern in westlichen Demokratien dar. Visual Politics richtet sich an StudentInnen, DoktorandInnen und WissenschaftlerInnen sowie an alle, die sich für die Rolle von Bildern im Wahlkampf interessieren, wie KampagnenmanagerInnen, Parteien, KandidatInnen und JournalistInnen Visuals are ubiquitous in politics. They frame the way viewers understand issues and events and they affect candidate evaluations and even voting behaviour. Nevertheless, little is known about the strategic use of visuals in election campaigns. This book investigates the visual communication strategies of political parties and candidates from both a longitudinal and a comparative perspective. It analyses tools such as campaign posters and social media profiles and demonstrates the relevance of visuals in Western democracies. ‘Visual Politics’ is aimed at undergraduate and postgraduate students as well as scholars and those interested in the role of visuals in election campaigns such as campaign strategists, parties, candidates and journalists |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 116 Seiten Illustrationen, Diagramme |
| ISBN: | 9783848781249 |
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| 520 | 3 | |a Bilder sind in der Politik allgegenwärtig. Sie beeinflussen, wie wir Themen und Ereignisse verstehen, PolitikerInnen beurteilen und Wahlentscheidungen treffen. Dennoch ist wenig über den strategischen Einsatz von Bildern in Wahlkämpfen bekannt. Dieser Band untersucht die visuellen Kommunikationsstrategien von Parteien und KandidatInnen aus einer Langzeit- und Vergleichsperspektive. Er analysiert Wahlplakate und Social-Media-Profile und stellt die Relevanz von Bildern in westlichen Demokratien dar. Visual Politics richtet sich an StudentInnen, DoktorandInnen und WissenschaftlerInnen sowie an alle, die sich für die Rolle von Bildern im Wahlkampf interessieren, wie KampagnenmanagerInnen, Parteien, KandidatInnen und JournalistInnen | |
| 520 | 3 | |a Visuals are ubiquitous in politics. They frame the way viewers understand issues and events and they affect candidate evaluations and even voting behaviour. Nevertheless, little is known about the strategic use of visuals in election campaigns. This book investigates the visual communication strategies of political parties and candidates from both a longitudinal and a comparative perspective. It analyses tools such as campaign posters and social media profiles and demonstrates the relevance of visuals in Western democracies. ‘Visual Politics’ is aimed at undergraduate and postgraduate students as well as scholars and those interested in the role of visuals in election campaigns such as campaign strategists, parties, candidates and journalists | |
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| 653 | |a Self-Presentation | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of Contents List of Figures 9 List of Tables 11 Introduction 13 Chapter 1 Personalized, De-Ideologized, and Negative? A Longitudinal Analysis of Campaign Posters for German Bundestag Elections, 1949-2017 28 Chapter 2 New Medium, Old Strategies? Comparing Online and Traditional Campaign Posters for German Bundestag Elections, 2013-2017 50 Chapter 3 Visual Self-Presentation Strategies of Political Candidates on Social Media Platforms: A Comparative Study 76 Conclusion 104 Appendix 113 7
|
| adam_txt |
Table of Contents List of Figures 9 List of Tables 11 Introduction 13 Chapter 1 Personalized, De-Ideologized, and Negative? A Longitudinal Analysis of Campaign Posters for German Bundestag Elections, 1949-2017 28 Chapter 2 New Medium, Old Strategies? Comparing Online and Traditional Campaign Posters for German Bundestag Elections, 2013-2017 50 Chapter 3 Visual Self-Presentation Strategies of Political Candidates on Social Media Platforms: A Comparative Study 76 Conclusion 104 Appendix 113 7 |
| any_adam_object | 1 |
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| author | Steffan, Dennis |
| author_GND | (DE-588)1236582195 |
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| author_sort | Steffan, Dennis |
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| ctrlnum | (OCoLC)1258968009 (DE-599)BVBBV047384080 |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| edition | 1st edition |
| format | Thesis Book |
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| spelling | Steffan, Dennis Verfasser (DE-588)1236582195 aut Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective Dennis Steffan 1st edition Baden-Baden Nomos 2021 116 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Nomos Universitätsschriften. Medien und Kommunikation volume 10 Literaturangaben Dissertation Freie Universität Berlin 2020 Bilder sind in der Politik allgegenwärtig. Sie beeinflussen, wie wir Themen und Ereignisse verstehen, PolitikerInnen beurteilen und Wahlentscheidungen treffen. Dennoch ist wenig über den strategischen Einsatz von Bildern in Wahlkämpfen bekannt. Dieser Band untersucht die visuellen Kommunikationsstrategien von Parteien und KandidatInnen aus einer Langzeit- und Vergleichsperspektive. Er analysiert Wahlplakate und Social-Media-Profile und stellt die Relevanz von Bildern in westlichen Demokratien dar. Visual Politics richtet sich an StudentInnen, DoktorandInnen und WissenschaftlerInnen sowie an alle, die sich für die Rolle von Bildern im Wahlkampf interessieren, wie KampagnenmanagerInnen, Parteien, KandidatInnen und JournalistInnen Visuals are ubiquitous in politics. They frame the way viewers understand issues and events and they affect candidate evaluations and even voting behaviour. Nevertheless, little is known about the strategic use of visuals in election campaigns. This book investigates the visual communication strategies of political parties and candidates from both a longitudinal and a comparative perspective. It analyses tools such as campaign posters and social media profiles and demonstrates the relevance of visuals in Western democracies. ‘Visual Politics’ is aimed at undergraduate and postgraduate students as well as scholars and those interested in the role of visuals in election campaigns such as campaign strategists, parties, candidates and journalists Danksagung in deutscher Sprache, ansonsten Englisch Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf Kommunikation Politik Demokratie Social Media Political Parties Wahlen Parteien political communication election campaigns Longitudinal Analysis Comparative Research Self-Presentation Personalization Political Candidates Visuals (DE-588)4113937-9 Hochschulschrift gnd-content Politische Kommunikation (DE-588)4134262-8 s Visuelle Kommunikation (DE-588)4131112-7 s DE-604 Berlin (DE-588)4005728-8 gnd uvp Erscheint auch als Online-Ausgabe, PDF Steffan, Dennis Visual politics 978-3-7489-2541-5 (DE-604)BV047346916 Nomos Universitätsschriften. Medien und Kommunikation volume 10 (DE-604)BV042784543 10 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032785564&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Steffan, Dennis Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective Nomos Universitätsschriften. Medien und Kommunikation Politische Kommunikation (DE-588)4134262-8 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| subject_GND | (DE-588)4134262-8 (DE-588)4131112-7 (DE-588)4113937-9 |
| title | Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective |
| title_auth | Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective |
| title_exact_search | Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective |
| title_exact_search_txtP | Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective |
| title_full | Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective Dennis Steffan |
| title_fullStr | Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective Dennis Steffan |
| title_full_unstemmed | Visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective Dennis Steffan |
| title_short | Visual politics |
| title_sort | visual politics investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective |
| title_sub | investigating the visual communication strategies of political parties and candidates from a longitudinal and comparative perspective |
| topic | Politische Kommunikation (DE-588)4134262-8 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| topic_facet | Politische Kommunikation Visuelle Kommunikation Hochschulschrift |
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