FinTech strategy: linking entrepreneurship, finance, and technology
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2021]
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxv, 200 Seiten |
| ISBN: | 9783030539443 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents Part I The Financial-Entrepreneurial Innovation-Technology Convergence 1 2 How Fintech Was Born? 1.1 The “Tin” in Fintech: Recent Evolution of the Financial Industry 1.2 The “Tech” in Fintech: The Internet and Data Revolution 1.3 A Growing Cohort of Pushing Entrepreneurs 1.4 The Fintech Ecosystem 1.5 The Fintech Product Line 1.5.1 Payments 1.5.2 Crowdlending 1.5.3 Investments 1.5.4 Insurance 1.5.5 Regulation 1.6 Conclusion References 3 7 8 10 12 13 13 14 14 15 15 16 Technology as a Resource for FinTech 2.1 The Resource-based View of the Firm 2.2 Dynamic Capabilities 2.3 Consequence: Sustainable Competitive Advantage 2.3.1 Brands 17 17 20 23 24 3
CONTENTS 2.3.2 Value Proposal 2.3.3 Customer Relationships A Case Study Connecting Resources and Capabilities in Fintech 2.5 A Survey of Technologies 2.5.1 Block Chain 2.5.2 Big Data 2.5.3 Artificial Intelligence 2.5.4 Applications Programming Interfaces 2.6 Conclusion References 25 26 Entrepreneurshipin theFinTech Industry 3.1 Is There Anything Left to Innovate? 3.2 Taxonomy of Innovations 3.3 Methodologies for Innovation Management 3.3.1 Drivers of Innovation Methodologies 3.3.2 Innovation Stage-Gate Process 3.3.3 Agile Methodologies 3.4 Open Models of Innovation 3.4.1 Sources: R D, Employees, and Customers 3.4.2 Open Banking 3.4.3 Influence of Financial Regulation in Fintech Innovation 3.5 Entrepreneurial Innovation 3.6 Scaling and Exit Values 3.7 Conclusion References 33 33 34 37 38 41 43 43 44 46 2.4 3 Part II 4 26 27 28 28 29 30 30 31 47 50 52 56 56 Exploring and Exploiting Opportunities in Fintech Dynamics of Fintechand theBroad Financial Industry 4.1 Financial Industry 4.2 Traditional Dynamics: Incumbents 4.3 Altered Dynamics: New Fintech Players 4.4 Fintech Entry Strategies 4.4.1 Entering the Market 4.4.2 Growing in the Market 4.5 Competitive Reactions 61 61 62 63 65 67 67 69
CONTO 4.5.1 Compete 4.5.2 Collaborate 4.5.3 Co-opete 4.6 Factors to Consider When Engaging in Fintech Alliances as Growth Strategies 4.7 A Framework to Assess Alliance Opportunities in Fintech 4.8 Conclusion References 69 70 71 72 75 78 79 5 Financial Consumer Behavior and Decision-Making 5. l Consumer Goals 5.2 Self-Efficacy and Self-Control 5.3 The Role of Financial Education 5.4 Prospect Theory 5.5 Heuristics 5.6 Cognitive Biases and Goals 5.7 Credence 5.8 Technology Adoption 5.9 Risk and Trust 5.10 How to Understand Consumer Behavior in Fintech 5.11 Conclusion References 81 81 88 84 86 90 91 93 94 97 99 102 103 6 Consumer Segments in the Fintech Market 6.1 Consumers Segments and Market Orientation 6.2 Models and Frameworks to Understand Consumer Segments 6.3 Clustering Techniques 6.4 A Value-Based Segmentation 6.5 Segmenting by CLV 6.6 Strategic Framework to Address Segments in Fintech 6.6.1 Find Markets 6.6.2 Select the Segment 6.6.3 Prepare to Talk to Tour Segment 6.7 Conclusion References 107 107 108 112 115 118 119 119 120 121 121 121
CONTENTS 7 Differentiation and. Sustainable Competitive Advantage 7.1 Attributes of Fintech Products Phat Make a Difference 7.1.} Generation of Unique Datasets from Fintech Produca 7.1.2 Intensive Data Analysis for Prediction 7.1.3 Use of Multi-Sided DigitalPlatforms 7.2 Newark Effects 7.3 Sources of Sustainable Competitive Advantage 7.3.1 Economies of Networb 7.3.2 Counter Position 7.3.3 Branding 7.3.4 Cornered Resources 7.3.5 Process-Based 7A Conclusion References 126 127 128 129 131 131 132 132 133 133 134 134 8 Effectuation as a Strategic Approach 8.1 Managerial Differences with Fintech 8.2 Causal Approach for Big Corporations 8.3 Realities of Fintech in the Financial Industry 8.4 Effectuation for Fintech Entrepreneurship 8.5 Entrepreneurial Marketing 8.6 An Ambidextrous Framework 8.7 Conclusion References 137 137 137 139 141 146 149 152 152 9 Measuring Venture Performance 9.1 Importance of Marketing Metrics 9.2 The Strategic Marketing Process 9.3 Systems of Metrics for Marketing Processes 9.3.1 Online Metrics 9.3.2 Offline Metrics 9.3.3 Attribution Problem 9.3.4 Product, Brand, and Price Metrics 9.4 Building a Metrics System to Track Business Goals 9.5 Conclusion References 155 155 156 159 159 161 162 164 165 167 167 125 125
CONTENTS Part Ш Broad Outcomes of Fintech 10 Societal Outcomes of Fintech 10.1 Changes in Financial Industry 10.2 Societal Outcomes of Fintech 10.2.1 Inclusion 10.2.2 Development 10.2.3 Poverty Reduction 10.2.4 Women Empowerment 10.2.5 Sustainability 10.3 Fending Challenges 10.3.1 Access Is Not Enough 10.3.2 Digital Divide 10.3.3 Financial Divide 10.3.4 Money Laundering 10.3.5 Another Systemic Financial Crisis? 10.4 Ethics in Fintech 10.5 Conclusion References 171 171 173 173 174 174 175 176 177 177 178 179 179 180 181 183 183 11 What’s Next; Assembling Piotech Futures 11.1 looking Back and Forward 11.2 Trends Identification for the Fintech Industry 11.3 An Assemblage Framework to Prospect Fintech Evolution 11.4 A Combined Framework to AssembleFintech Futures 11.5 Conclusion References 187 187 188 Index 190 193 197 198 199
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| adam_txt |
Contents Part I The Financial-Entrepreneurial Innovation-Technology Convergence 1 2 How Fintech Was Born? 1.1 'The “Tin” in Fintech: Recent Evolution of the Financial Industry 1.2 The “Tech” in Fintech: The Internet and Data Revolution 1.3 A Growing Cohort of Pushing Entrepreneurs 1.4 The Fintech Ecosystem 1.5 The Fintech Product Line 1.5.1 Payments 1.5.2 Crowdlending 1.5.3 Investments 1.5.4 Insurance 1.5.5 Regulation 1.6 Conclusion References 3 7 8 10 12 13 13 14 14 15 15 16 Technology as a Resource for FinTech 2.1 'The Resource-based View of the Firm 2.2 Dynamic Capabilities 2.3 Consequence: Sustainable Competitive Advantage 2.3.1 Brands 17 17 20 23 24 3
CONTENTS 2.3.2 Value Proposal 2.3.3 Customer Relationships A Case Study Connecting Resources and Capabilities in Fintech 2.5 A Survey of Technologies 2.5.1 Block Chain 2.5.2 Big Data 2.5.3 Artificial Intelligence 2.5.4 Applications Programming Interfaces 2.6 Conclusion References 25 26 Entrepreneurshipin theFinTech Industry 3.1 Is There Anything Left to Innovate? 3.2 Taxonomy of Innovations 3.3 Methodologies for Innovation Management 3.3.1 Drivers of Innovation Methodologies 3.3.2 Innovation Stage-Gate Process 3.3.3 Agile Methodologies 3.4 Open Models of Innovation 3.4.1 Sources: R D, Employees, and Customers 3.4.2 Open Banking 3.4.3 Influence of Financial Regulation in Fintech Innovation 3.5 Entrepreneurial Innovation 3.6 Scaling and Exit Values 3.7 Conclusion References 33 33 34 37 38 41 43 43 44 46 2.4 3 Part II 4 26 27 28 28 29 30 30 31 47 50 52 56 56 Exploring and Exploiting Opportunities in Fintech Dynamics of Fintechand theBroad Financial Industry 4.1 Financial Industry 4.2 Traditional Dynamics: Incumbents 4.3 Altered Dynamics: New Fintech Players 4.4 Fintech Entry Strategies 4.4.1 Entering the Market 4.4.2 Growing in the Market 4.5 Competitive Reactions 61 61 62 63 65 67 67 69
CONTO 4.5.1 Compete 4.5.2 Collaborate 4.5.3 Co-opete 4.6 Factors to Consider When Engaging in Fintech Alliances as Growth Strategies 4.7 A Framework to Assess Alliance Opportunities in Fintech 4.8 Conclusion References 69 70 71 72 75 78 79 5 Financial Consumer Behavior and Decision-Making 5. l Consumer Goals 5.2 Self-Efficacy and Self-Control 5.3 The Role of Financial Education 5.4 Prospect Theory 5.5 Heuristics 5.6 Cognitive Biases and Goals 5.7 Credence 5.8 Technology Adoption 5.9 Risk and Trust 5.10 How to Understand Consumer Behavior in Fintech 5.11 Conclusion References 81 81 88 84 86 90 91 93 94 97 99 102 103 6 Consumer Segments in the Fintech Market 6.1 Consumers Segments and Market Orientation 6.2 Models and Frameworks to Understand Consumer Segments 6.3 Clustering Techniques 6.4 A Value-Based Segmentation 6.5 Segmenting by CLV 6.6 Strategic Framework to Address Segments in Fintech 6.6.1 Find Markets 6.6.2 Select the Segment 6.6.3 Prepare to Talk to Tour Segment 6.7 Conclusion References 107 107 108 112 115 118 119 119 120 121 121 121
CONTENTS 7 Differentiation and. Sustainable Competitive Advantage 7.1 Attributes of Fintech Products 'Phat Make a Difference 7.1.} Generation of Unique Datasets from Fintech Produca 7.1.2 Intensive Data Analysis for Prediction 7.1.3 Use of Multi-Sided DigitalPlatforms 7.2 Newark Effects 7.3 Sources of Sustainable Competitive Advantage 7.3.1 Economies of Networb 7.3.2 Counter Position 7.3.3 Branding 7.3.4 Cornered Resources 7.3.5 Process-Based 7A Conclusion References 126 127 128 129 131 131 132 132 133 133 134 134 8 Effectuation as a Strategic Approach 8.1 Managerial Differences with Fintech 8.2 Causal Approach for Big Corporations 8.3 Realities of Fintech in the Financial Industry 8.4 Effectuation for Fintech Entrepreneurship 8.5 Entrepreneurial Marketing 8.6 An Ambidextrous Framework 8.7 Conclusion References 137 137 137 139 141 146 149 152 152 9 Measuring Venture Performance 9.1 Importance of Marketing Metrics 9.2 The Strategic Marketing Process 9.3 Systems of Metrics for Marketing Processes 9.3.1 Online Metrics 9.3.2 Offline Metrics 9.3.3 Attribution Problem 9.3.4 Product, Brand, and Price Metrics 9.4 Building a Metrics System to Track Business Goals 9.5 Conclusion References 155 155 156 159 159 161 162 164 165 167 167 125 125
CONTENTS Part Ш Broad Outcomes of Fintech 10 Societal Outcomes of Fintech 10.1 Changes in Financial Industry 10.2 Societal Outcomes of Fintech 10.2.1 Inclusion 10.2.2 Development 10.2.3 Poverty Reduction 10.2.4 Women Empowerment 10.2.5 Sustainability 10.3 Fending Challenges 10.3.1 Access Is Not Enough 10.3.2 Digital Divide 10.3.3 Financial Divide 10.3.4 Money Laundering 10.3.5 Another Systemic Financial Crisis? 10.4 Ethics in Fintech 10.5 Conclusion References 171 171 173 173 174 174 175 176 177 177 178 179 179 180 181 183 183 11 What’s Next; Assembling Piotech Futures 11.1 looking Back and Forward 11.2 Trends Identification for the Fintech Industry 11.3 An Assemblage Framework to Prospect Fintech Evolution 11.4 A Combined Framework to AssembleFintech Futures 11.5 Conclusion References 187 187 188 Index 190 193 197 198 199 |
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| title_full | FinTech strategy linking entrepreneurship, finance, and technology Pável Reyes-Mercado |
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| title_short | FinTech strategy |
| title_sort | fintech strategy linking entrepreneurship finance and technology |
| title_sub | linking entrepreneurship, finance, and technology |
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