Blockchain technology and applications for digital marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2021]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxiv,329 Seiten Illustrationen, Diagramme |
| ISBN: | 9781799880813 9781799880820 |
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| adam_text | Table of Contents Preface........................................................................................................................ xvii Chapter 1 Blockchain Technology and Its Brunt on Digital Marketing................................... 1 Dhanabalan Thangam, Acharya Institute of Graduate Studies, India Anil В Maiali, Acharya Institute of Graduate Studies, India S.Gopalakrishnan Subramaniyan, Acharya Institute of Graduate Studies, India Sudha Mariappan, Acharya Institute of Graduate Studies, India Sumathy Mohan, Bharathiar University, India Jin Yong Park, Konkuk University, South Korea Chapter 2 Applications of Blockchain Technology for Digital Marketing: A Systematic Review............................................................................................................................16 Kazi Turin Rahman, Coventry University, UK Chapter 3 Blockchain Towards Decentralized Digital Marketing...........................................32 Nozha Erragcha, Higher Business Schoo! of Tunisia, Tunisia Hanene Babay, The Fashion Institute of Monastir, Tunisia Chapter 4 AIC Algorithm for Online Purchasing Intention.................................................... 52 Bui Huy Khoi, Industrial University of Ho Chi Minh City, Vietnam Chapter 5 Role of Cryptocurrency in Digital Marketing..........................................................64 Hardik Bharatbhai Bhadeshiya, The Maharaja Sayajirao University of Baroda, India
Chapter 6 Blockchain Technology in Tourism Management: Potentialities, Challenges, and Implications........................................................................................................... 84 Célia M. Q. Ramos, CinTurs, ESGHT, University of the Algarve, Portugal Chapter 7 Developing a Model to Highlight the Relation of Digital Trust With Privacy and Security for the Blockchain Technology......................................................... 110 Suhhodeep Mukherjee, GITAM University, India Venkataiah Chittipaka, GITAM University, India Manish Mohan Barai, Birla Institute of Technology, India Chapter 8 Design Family Health Management System Based on Ethereum Blockchain Interaction With MyEtherWallet Using Solidity................................................... 126 Devi Parameswari C„ Kalasalingam Academy of Research and Education, India llayaraja M., Kalasalingam Academy of Research and Education, India Chapter 9 Investigation on Industry Applications of Blockchain Technology................... 143 Dhaya R„ King Khaltd University, Saudi Arabia Kanthave! R., King Khalid University, Saudi Arabia Chapter 10 Risk-Resilient Supply Chain Using Blockchain Technology.............................. 159 Bhoomi Gupta, Maharaja Agrasen Institute of Technology, India Harsh Yadav, Maharaja Agrasen Institute of Technology, India Chapter 11 Role of Cryptocurrency in Digital Marketing....................................................... 175 Sonai Trivedi, Chitkara Business School, Chitkara University, India Reena Malik, Chitkara Business School, Chitkara University,
India Chapter 12 The Integration of the Blockchain Technology Into Wine Tourism.................. 186 Çiğdem Unurlu, Trakya University, Turkey Chapter 13 Adoption of Blockchain Technology: A Case Study of Walmart.......................210 Minky Sharma, Chandigarh University, India Pawan Kumar, Chandigarh University, India
Chapter 14 Impact of Blockchain on E-Commerce: A SCOT Analysis................................. 226 Palvinder Kaur, University of Delhi, India Manminder Kaur, Guru Nanak Khalsa Institute of Technology and Management, Technical Campus, India Chapter 15 Analytical Impact of Technology on the COVĪD-19 Pandemic......................... 236 Devesh Bathla, Chitkara Business School, Chitkara University, Punjab, India Shraddha Awasthi, Chitkara Business School, Chitkara University, Punjab, India Chapter 16 Blockchain and the Future of Digital Marketing...................................................250 Hameed Khan, Guru Ramdas Khalsa Institute of Science and Technology, Jabalpur, India Kamal Kumar Kushwah, Jabalpur Engineering College, India Chapter 17 Motivating Antecedents and Consequences of Blockchain Technology in the Insurance Industry...................................................................................................... 276 Sumit Oberoi, Lovely Professional University, India Pooja Kansra, Lovely Professional University, India Compilation of References......................................................................................286 About the Contributors...........................................................................................319 Index............................................................................................................................ 327
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Table of Contents Preface. xvii Chapter 1 Blockchain Technology and Its Brunt on Digital Marketing. 1 Dhanabalan Thangam, Acharya Institute of Graduate Studies, India Anil В Maiali, Acharya Institute of Graduate Studies, India S.Gopalakrishnan Subramaniyan, Acharya Institute of Graduate Studies, India Sudha Mariappan, Acharya Institute of Graduate Studies, India Sumathy Mohan, Bharathiar University, India Jin Yong Park, Konkuk University, South Korea Chapter 2 Applications of Blockchain Technology for Digital Marketing: A Systematic Review.16 Kazi Turin Rahman, Coventry University, UK Chapter 3 Blockchain Towards Decentralized Digital Marketing.32 Nozha Erragcha, Higher Business Schoo! of Tunisia, Tunisia Hanene Babay, The Fashion Institute of Monastir, Tunisia Chapter 4 AIC Algorithm for Online Purchasing Intention. 52 Bui Huy Khoi, Industrial University of Ho Chi Minh City, Vietnam Chapter 5 Role of Cryptocurrency in Digital Marketing.64 Hardik Bharatbhai Bhadeshiya, The Maharaja Sayajirao University of Baroda, India
Chapter 6 Blockchain Technology in Tourism Management: Potentialities, Challenges, and Implications. 84 Célia M. Q. Ramos, CinTurs, ESGHT, University of the Algarve, Portugal Chapter 7 Developing a Model to Highlight the Relation of Digital Trust With Privacy and Security for the Blockchain Technology. 110 Suhhodeep Mukherjee, GITAM University, India Venkataiah Chittipaka, GITAM University, India Manish Mohan Barai, Birla Institute of Technology, India Chapter 8 Design Family Health Management System Based on Ethereum Blockchain Interaction With MyEtherWallet Using Solidity. 126 Devi Parameswari C„ Kalasalingam Academy of Research and Education, India llayaraja M., Kalasalingam Academy of Research and Education, India Chapter 9 Investigation on Industry Applications of Blockchain Technology. 143 Dhaya R„ King Khaltd University, Saudi Arabia Kanthave! R., King Khalid University, Saudi Arabia Chapter 10 Risk-Resilient Supply Chain Using Blockchain Technology. 159 Bhoomi Gupta, Maharaja Agrasen Institute of Technology, India Harsh Yadav, Maharaja Agrasen Institute of Technology, India Chapter 11 Role of Cryptocurrency in Digital Marketing. 175 Sonai Trivedi, Chitkara Business School, Chitkara University, India Reena Malik, Chitkara Business School, Chitkara University,
India Chapter 12 The Integration of the Blockchain Technology Into Wine Tourism. 186 Çiğdem Unurlu, Trakya University, Turkey Chapter 13 Adoption of Blockchain Technology: A Case Study of Walmart.210 Minky Sharma, Chandigarh University, India Pawan Kumar, Chandigarh University, India
Chapter 14 Impact of Blockchain on E-Commerce: A SCOT Analysis. 226 Palvinder Kaur, University of Delhi, India Manminder Kaur, Guru Nanak Khalsa Institute of Technology and Management, Technical Campus, India Chapter 15 Analytical Impact of Technology on the COVĪD-19 Pandemic. 236 Devesh Bathla, Chitkara Business School, Chitkara University, Punjab, India Shraddha Awasthi, Chitkara Business School, Chitkara University, Punjab, India Chapter 16 Blockchain and the Future of Digital Marketing.250 Hameed Khan, Guru Ramdas Khalsa Institute of Science and Technology, Jabalpur, India Kamal Kumar Kushwah, Jabalpur Engineering College, India Chapter 17 Motivating Antecedents and Consequences of Blockchain Technology in the Insurance Industry. 276 Sumit Oberoi, Lovely Professional University, India Pooja Kansra, Lovely Professional University, India Compilation of References.286 About the Contributors.319 Index. 327 |
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| spelling | Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India) [editors] Hershey, PA IGI Global [2021] xxiv,329 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services Blockchain (DE-588)1124028595 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Datensicherung (DE-588)4011144-1 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Digitalisierung (DE-588)4123065-6 s Blockchain (DE-588)1124028595 s Datensicherung (DE-588)4011144-1 s b DE-604 Bansal, Rohit 1982- (DE-588)1239591829 edt Malyadri, Pacha 1958- (DE-588)1112048669 aut Amandeep Singh 1982- (DE-588)1239592426 aut Pervez, Asif 1988- (DE-588)1239592647 aut Erscheint auch als Online-Ausgabe 978-1-79988-083-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032783035&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Blockchain technology and applications for digital marketing |
| title_auth | Blockchain technology and applications for digital marketing |
| title_exact_search | Blockchain technology and applications for digital marketing |
| title_exact_search_txtP | Blockchain technology and applications for digital marketing |
| title_full | Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India) [editors] |
| title_fullStr | Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India) [editors] |
| title_full_unstemmed | Blockchain technology and applications for digital marketing Rohit Bansal (Department of Management Studies, Vaish College of Engineering, India), Pacha Malyadri (ICSSR, Center for Economic and Social Studies, India), Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India), Asif Pervez (Jamia Millia Islamia University, India) [editors] |
| title_short | Blockchain technology and applications for digital marketing |
| title_sort | blockchain technology and applications for digital marketing |
| topic | Blockchain (DE-588)1124028595 gnd Marketing (DE-588)4037589-4 gnd Datensicherung (DE-588)4011144-1 gnd Digitalisierung (DE-588)4123065-6 gnd |
| topic_facet | Blockchain Marketing Datensicherung Digitalisierung Aufsatzsammlung |
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