Ding dong! Avon calling!: the women and men of Avon Products, Incorporated

The Avon Lady was a woman who sold cosmetics door-to-door & earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, 'Ding Dong!,' followed by the greeting 'Avon Calling!' At that time, more th...

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Bibliographische Detailangaben
1. Verfasser: Manko, Katina ca. 20./21. Jh (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, NY Oxford University Press 2021
Schriftenreihe:Oxford scholarship online
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Online-Zugang:BSB01
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Zusammenfassung:The Avon Lady was a woman who sold cosmetics door-to-door & earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, 'Ding Dong!,' followed by the greeting 'Avon Calling!' At that time, more than 250,000 women worked as Avon Ladies, & together they represented the largest female direct sales force in the world. Avon began as the California Perfume Company in 1886. Its founder, David McConnell, had sought to provide women with an independent business opportunity largely hoping to soften the seedy reputation of itinerant peddlers. When the company created the Avon brand of cosmetics in the 1930s, changing its name to Avon Products in 1939, it stood as a leader in the direct selling industry & the only company to hire women exclusively as its representatives. This history explores the business of those representatives & the way they were managed
Beschreibung:Also issued in print: 2021. - Includes bibliographical references and index
Beschreibung:1 Online-Ressource (304 Seiten) Illustrationen
ISBN:9780190499853
DOI:10.1093/oso/9780190499822.001.0001

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