Developing digital marketing: relationship perspectives
Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
United Kingdom ; North America ; Japan ; India ; Malaysia ; China ; Bingley, UK
emerald Publishing
2021
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | EUV01 FHD01 FUBA1 FWS01 FWS02 UBR01 |
| Zusammenfassung: | Developing Digital Marketing: Relationship Perspectivesprovides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (xvii, 206 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781800713482 9781800713505 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| edition | First edition |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:47:21Z |
| indexdate | 2024-08-01T16:15:02Z |
| institution | BVB |
| isbn | 9781800713482 9781800713505 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032781724 |
| oclc_num | 1261748084 |
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| physical | 1 Online-Ressource (xvii, 206 Seiten) Illustrationen, Diagramme |
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| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | emerald Publishing |
| record_format | marc |
| spellingShingle | Developing digital marketing relationship perspectives Internet marketing Internet marketing fast Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Developing digital marketing relationship perspectives |
| title_auth | Developing digital marketing relationship perspectives |
| title_exact_search | Developing digital marketing relationship perspectives |
| title_exact_search_txtP | Developing digital marketing relationship perspectives |
| title_full | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_fullStr | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_full_unstemmed | Developing digital marketing relationship perspectives edited by Park Thaichon (Griffith University, Australia) and Vanessa Ratten (La Trobe University, Australia) |
| title_short | Developing digital marketing |
| title_sort | developing digital marketing relationship perspectives |
| title_sub | relationship perspectives |
| topic | Internet marketing Internet marketing fast Digitalisierung (DE-588)4123065-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet marketing Digitalisierung Marketing Aufsatzsammlung |
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