Modern political campaigns: how professionalism, technology, and speed have revolutionized elections
"Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks"--
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham
Rowman & Littlefield
[2021]
|
| Schlagworte: | |
| Zusammenfassung: | "Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks"-- |
| Beschreibung: | xv, 185 Seiten 24 cm |
| ISBN: | 9781538153802 9781538153796 |
Internformat
MARC
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|---|---|---|---|
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| 020 | |a 9781538153796 |c (pbk.) |9 978-1-5381-5379-6 | ||
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| 245 | 1 | 0 | |a Modern political campaigns |b how professionalism, technology, and speed have revolutionized elections |c Michael D. Cohen |
| 264 | 1 | |a Lanham |b Rowman & Littlefield |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a xv, 185 Seiten |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign | |
| 520 | 3 | |a "Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks"-- | |
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Datensatz im Suchindex
| _version_ | 1804182622833737728 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Cohen, Michael D. |
| author_GND | (DE-588)1144920841 |
| author_facet | Cohen, Michael D. |
| author_role | aut |
| author_sort | Cohen, Michael D. |
| author_variant | m d c md mdc |
| building | Verbundindex |
| bvnumber | BV047378928 |
| classification_rvk | MG 70470 |
| contents | Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign |
| ctrlnum | (OCoLC)1257889035 (DE-599)BVBBV047378928 |
| discipline | Politologie |
| discipline_str_mv | Politologie |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:47:00Z |
| indexdate | 2024-07-10T09:10:29Z |
| institution | BVB |
| isbn | 9781538153802 9781538153796 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032780555 |
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| physical | xv, 185 Seiten 24 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
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| publisher | Rowman & Littlefield |
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| spelling | Cohen, Michael D. Verfasser (DE-588)1144920841 aut Modern political campaigns how professionalism, technology, and speed have revolutionized elections Michael D. Cohen Lanham Rowman & Littlefield [2021] © 2021 xv, 185 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign "Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks"-- Kampagne (DE-588)7612519-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Political campaigns / United States Political campaigns / Technological innovations / United States Campaign management / United States Campaign management / Technological innovations / United States Campaign management Campaign management / Technological innovations Political campaigns Political campaigns / Technological innovations United States USA (DE-588)4078704-7 g Politische Kampagne (DE-588)4998160-2 s Kampagne (DE-588)7612519-1 s Management (DE-588)4037278-9 s Technische Innovation (DE-588)4431027-4 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 9781538153819 |
| spellingShingle | Cohen, Michael D. Modern political campaigns how professionalism, technology, and speed have revolutionized elections Parties and elections -- Planning and management -- Fundraising -- Independent groups -- Vulnerability and opposition research -- Data and analytics -- Focus groups and polling -- Earned media -- Paid media -- Social media -- Field operations -- The new permanent campaign Kampagne (DE-588)7612519-1 gnd Management (DE-588)4037278-9 gnd Technische Innovation (DE-588)4431027-4 gnd Politische Kampagne (DE-588)4998160-2 gnd |
| subject_GND | (DE-588)7612519-1 (DE-588)4037278-9 (DE-588)4431027-4 (DE-588)4998160-2 (DE-588)4078704-7 |
| title | Modern political campaigns how professionalism, technology, and speed have revolutionized elections |
| title_auth | Modern political campaigns how professionalism, technology, and speed have revolutionized elections |
| title_exact_search | Modern political campaigns how professionalism, technology, and speed have revolutionized elections |
| title_exact_search_txtP | Modern political campaigns how professionalism, technology, and speed have revolutionized elections |
| title_full | Modern political campaigns how professionalism, technology, and speed have revolutionized elections Michael D. Cohen |
| title_fullStr | Modern political campaigns how professionalism, technology, and speed have revolutionized elections Michael D. Cohen |
| title_full_unstemmed | Modern political campaigns how professionalism, technology, and speed have revolutionized elections Michael D. Cohen |
| title_short | Modern political campaigns |
| title_sort | modern political campaigns how professionalism technology and speed have revolutionized elections |
| title_sub | how professionalism, technology, and speed have revolutionized elections |
| topic | Kampagne (DE-588)7612519-1 gnd Management (DE-588)4037278-9 gnd Technische Innovation (DE-588)4431027-4 gnd Politische Kampagne (DE-588)4998160-2 gnd |
| topic_facet | Kampagne Management Technische Innovation Politische Kampagne USA |
| work_keys_str_mv | AT cohenmichaeld modernpoliticalcampaignshowprofessionalismtechnologyandspeedhaverevolutionizedelections |