Cross-cultural social media marketing: bridging across cultural differences
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically an...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, United Kingdom ; North America ; Japan ; India ; Malaysia ; China
Emerald Publishing
2021
|
| Ausgabe: | First edition |
| Schriftenreihe: | Emerald points
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-863 DE-862 DE-703 DE-706 DE-824 Volltext |
| Zusammenfassung: | To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally |
| Beschreibung: | 1 Online-Ressource (xv, 142 Seiten) |
| ISBN: | 9781838671754 9781838671778 |
| DOI: | 10.1108/9781838671754 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:43:50Z |
| indexdate | 2024-08-24T04:01:08Z |
| institution | BVB |
| isbn | 9781838671754 9781838671778 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032769926 |
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| publishDate | 2021 |
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| publisher | Emerald Publishing |
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| spellingShingle | Moriuchi, Emi Cross-cultural social media marketing bridging across cultural differences Online-Marketing (DE-588)7706419-7 gnd Kulturkontakt (DE-588)4033569-0 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4033569-0 (DE-588)4639271-3 |
| title | Cross-cultural social media marketing bridging across cultural differences |
| title_auth | Cross-cultural social media marketing bridging across cultural differences |
| title_exact_search | Cross-cultural social media marketing bridging across cultural differences |
| title_exact_search_txtP | Cross-cultural social media marketing bridging across cultural differences |
| title_full | Cross-cultural social media marketing bridging across cultural differences by Emi Moriuchi (Rochester Institute of Technology, USA) |
| title_fullStr | Cross-cultural social media marketing bridging across cultural differences by Emi Moriuchi (Rochester Institute of Technology, USA) |
| title_full_unstemmed | Cross-cultural social media marketing bridging across cultural differences by Emi Moriuchi (Rochester Institute of Technology, USA) |
| title_short | Cross-cultural social media marketing |
| title_sort | cross cultural social media marketing bridging across cultural differences |
| title_sub | bridging across cultural differences |
| topic | Online-Marketing (DE-588)7706419-7 gnd Kulturkontakt (DE-588)4033569-0 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Online-Marketing Kulturkontakt Social Media |
| url | https://doi.org/10.1108/9781838671754 |
| work_keys_str_mv | AT moriuchiemi crossculturalsocialmediamarketingbridgingacrossculturaldifferences |