Cases in marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Plano, Tex.
Business Publications
1988
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Beschreibung: | xiv, 767 S. graph. Darst. |
| ISBN: | 0256036764 9780256036763 |
Internformat
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| 100 | 1 | |a Bernhardt, Kenneth L. |d 1944- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cases in marketing management |c Kenneth L. Bernhardt ; Thomas C. Kinnear |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Plano, Tex. |b Business Publications |c 1988 | |
| 300 | |a xiv, 767 S. |b graph. Darst. | ||
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| 653 | 0 | |a Marketing / Management / Case studies | |
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| 653 | 0 | |a Marketing / Decision making | |
| 653 | 0 | |a Marketing / Management | |
| 653 | 6 | |a Case studies | |
| 653 | 6 | |a Case studies | |
| 700 | 1 | |a Kinnear, Thomas C. |d 1943- |e Verfasser |0 (DE-588)170432173 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032763532 | ||
Datensatz im Suchindex
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| author | Bernhardt, Kenneth L. 1944- Kinnear, Thomas C. 1943- |
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| bvnumber | BV047361562 |
| ctrlnum | (OCoLC)611305498 (DE-599)BVBBV047361562 |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV047361562 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:41:22Z |
| indexdate | 2024-07-10T09:10:00Z |
| institution | BVB |
| isbn | 0256036764 9780256036763 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032763532 |
| oclc_num | 611305498 |
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| physical | xiv, 767 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Business Publications |
| record_format | marc |
| spelling | Bernhardt, Kenneth L. 1944- Verfasser aut Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear 4. ed. Plano, Tex. Business Publications 1988 xiv, 767 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing / Management / Case studies Marketing / Decision making / Case studies Marketing / Decision making Marketing / Management Case studies Kinnear, Thomas C. 1943- Verfasser (DE-588)170432173 aut |
| spellingShingle | Bernhardt, Kenneth L. 1944- Kinnear, Thomas C. 1943- Cases in marketing management |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_exact_search | Cases in marketing management |
| title_exact_search_txtP | Cases in marketing management |
| title_full | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_fullStr | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_full_unstemmed | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management |
| work_keys_str_mv | AT bernhardtkennethl casesinmarketingmanagement AT kinnearthomasc casesinmarketingmanagement |