Influencer marketing: building brand communities and engagement
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2021
|
| Schlagworte: | |
| Online-Zugang: | UBG01 UBM01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (xii, 310 Seiten) Illustrationen, Diagramme |
| ISBN: | 9780429322501 |
| DOI: | 10.4324/9780429322501 |
Internformat
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Datensatz im Suchindex
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| language | English |
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| spelling | Influencer marketing building brand communities and engagement edited by Sevil Yesiloglu and Joyce Costello London ; New York Routledge 2021 1 Online-Ressource (xii, 310 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s b DE-604 Yesiloglu, Sevil (DE-588)1229122249 edt Costello, Joyce (DE-588)122912246X edt Erscheint auch als Druck-Ausgabe, hbk 978-0-367-33866-4 Erscheint auch als Druck-Ausgabe, pbk 978-0-367-33868-8 https://doi.org/10.4324/9780429322501 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Influencer marketing building brand communities and engagement Verbraucherverhalten (DE-588)4062644-1 gnd Beeinflussung (DE-588)4005203-5 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
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| title | Influencer marketing building brand communities and engagement |
| title_auth | Influencer marketing building brand communities and engagement |
| title_exact_search | Influencer marketing building brand communities and engagement |
| title_exact_search_txtP | Influencer marketing building brand communities and engagement |
| title_full | Influencer marketing building brand communities and engagement edited by Sevil Yesiloglu and Joyce Costello |
| title_fullStr | Influencer marketing building brand communities and engagement edited by Sevil Yesiloglu and Joyce Costello |
| title_full_unstemmed | Influencer marketing building brand communities and engagement edited by Sevil Yesiloglu and Joyce Costello |
| title_short | Influencer marketing |
| title_sort | influencer marketing building brand communities and engagement |
| title_sub | building brand communities and engagement |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Beeinflussung (DE-588)4005203-5 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Verbraucherverhalten Beeinflussung Markenpolitik Online-Marketing Social Media Aufsatzsammlung |
| url | https://doi.org/10.4324/9780429322501 |
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