Strategic internal communication: a practitioner's guide to implementing cutting-edge methods for improved workplace culture
"What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2021
|
| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Zusammenfassung: | "What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and to emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization - managers, coworkers and communication professionals. Traditionally there has been too much emphasize on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, professor in strategic communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to that demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students"-- |
| Beschreibung: | 1 Online-Ressource (xi, 155 Seiten) |
| ISBN: | 9781000177411 |
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| 505 | 8 | |a Introduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward | |
| 520 | |a "What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and to emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization - managers, coworkers and communication professionals. Traditionally there has been too much emphasize on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, professor in strategic communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to that demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students"-- | ||
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Datensatz im Suchindex
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| author | Dahlman, Susanne 1964- Heide, Mats |
| author_GND | (DE-588)1220107980 (DE-588)1080869646 |
| author_facet | Dahlman, Susanne 1964- Heide, Mats |
| author_role | aut aut |
| author_sort | Dahlman, Susanne 1964- |
| author_variant | s d sd m h mh |
| building | Verbundindex |
| bvnumber | BV047340952 |
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| contents | Introduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward |
| ctrlnum | (OCoLC)1257815521 (DE-599)BVBBV047340952 |
| format | Electronic eBook |
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| id | DE-604.BV047340952 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:34:24Z |
| indexdate | 2024-07-10T09:09:27Z |
| institution | BVB |
| isbn | 9781000177411 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032743354 |
| oclc_num | 1257815521 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 1 Online-Ressource (xi, 155 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
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| spelling | Dahlman, Susanne 1964- Verfasser (DE-588)1220107980 aut Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture Susanne Dahlman and Mats Heide London ; New York Routledge 2021 1 Online-Ressource (xi, 155 Seiten) txt rdacontent c rdamedia cr rdacarrier Introduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward "What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and to emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization - managers, coworkers and communication professionals. Traditionally there has been too much emphasize on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, professor in strategic communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to that demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students"-- Communication in management Communication in organizations Corporate culture Organizational behavior Communication in management fast Communication in organizations fast Corporate culture fast Organizational behavior fast BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Organisationsverhalten (DE-588)4285859-8 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s Unternehmenskultur (DE-588)4131484-0 s Organisationsverhalten (DE-588)4285859-8 s DE-604 Heide, Mats Verfasser (DE-588)1080869646 aut Erscheint auch als Online-Ausgabe 978-1-003-00572-8 Erscheint auch als Druck-Ausgabe, hbk 978-0-367-43538-7 |
| spellingShingle | Dahlman, Susanne 1964- Heide, Mats Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture Introduction: The value of internal communication -- Communicating strategy and change -- The manager's communicative role -- The co-worker's communicative role -- The communication professional's role and assignment -- Digital communication -- Measuring communication -- Summary and the way forward Communication in management Communication in organizations Corporate culture Organizational behavior Communication in management fast Communication in organizations fast Corporate culture fast Organizational behavior fast BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Organisationsverhalten (DE-588)4285859-8 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenskultur (DE-588)4131484-0 gnd |
| subject_GND | (DE-588)4285859-8 (DE-588)4031883-7 (DE-588)4061963-1 (DE-588)4131484-0 |
| title | Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture |
| title_auth | Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture |
| title_exact_search | Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture |
| title_exact_search_txtP | Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture |
| title_full | Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture Susanne Dahlman and Mats Heide |
| title_fullStr | Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture Susanne Dahlman and Mats Heide |
| title_full_unstemmed | Strategic internal communication a practitioner's guide to implementing cutting-edge methods for improved workplace culture Susanne Dahlman and Mats Heide |
| title_short | Strategic internal communication |
| title_sort | strategic internal communication a practitioner s guide to implementing cutting edge methods for improved workplace culture |
| title_sub | a practitioner's guide to implementing cutting-edge methods for improved workplace culture |
| topic | Communication in management Communication in organizations Corporate culture Organizational behavior Communication in management fast Communication in organizations fast Corporate culture fast Organizational behavior fast BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Workplace Culture bisacsh Organisationsverhalten (DE-588)4285859-8 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Unternehmenskultur (DE-588)4131484-0 gnd |
| topic_facet | Communication in management Communication in organizations Corporate culture Organizational behavior BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Workplace Culture Organisationsverhalten Kommunikation Unternehmen Unternehmenskultur |
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