Quantitative research methods in communication: the power of numbers for social justice
This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a differ...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2021
|
| Schriftenreihe: | Routledge social justice communication activism series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research |
| Beschreibung: | xx, 362 Seiten Illustrationen, Porträts |
| ISBN: | 9780367547851 9780367550356 |
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Brief Table of Contents Author Biographies Preface Acknowledgments 1 Foundations and Definitions xv xvii xxi 1 2 Ethical Considerations 23 3 Operationalization and Otherness 47 4 Sampling and Representation 73 5 Soliciting Opinions through Survey Research 99 6 Studying Responses through Experimental Methods 126 7 Examining Communication Content in ContentAnalysis Research 154 8 Calculations and Complexity 182 9 Statistical Analysis: From Principles to Practice 203 10 Mixed Methods: Triangulating with Qualitative Research 276 11 Community Partnerships and Participatory Research 301 12 Communicating Research for Publication, Policy,and the Public 323 Index 355
Detailed Table of Contents Author Biographies Preface Acknowledgments 1 Foundations and Definitions xvii xxi 1 Purpose of Social Science Research 2 Approaches to Social Science Research 4 Quantitative Research 4 Qualitative Research 5 Mixed Methods Research 5 Community-Based Research 6 Research Paradigms 6 Positivist and Post-Positivist Paradigm 6 Constructivist Paradigm 7 Critical Paradigm 7 Types of Social Justice Research 7 Why Do Numbers Have Power? 8 The Rise of Quantitative Criticalism 11 Key Features of Quantitative Social Science Research 13 The Principle of Objectivity 15 Aggregation of Numerical Data 18 Deductive Reasoning 18 Summary 20 Discussion Questions 20 References 21 2 Ethical Considerations The Significance of Ethics within SocialJustice Research 23 History of Ethical Violations in Scientific Research 26 Belmont Report and Institutional Review Boards 27 Types of Ethical Research Guidelines 33 Procedural Ethics 33 Professional Ethics 34 Personal Ethics 34 23
x Detailed Tahle of Contents Ethics and Social Justice Research 35 Self-Refiexivity and Cultural Responsiveness in Social Justice Research 36 Avoiding Exclusion, Tokenism, and Deficit-Based Thinking 39 Ethical Considerations Specific to Quantitative Communication Research 41 Summary 44 Discussion Questions 45 References 45 3 Operationalization and Otherness 47 An Introduction to Measurement 47 Тию Types of Definitions: Conceptual and Operational 49 Operationalizing Indicators and Dimensions of Concepts 49 Variables, Values, and Attributes 50 Using Closed-Ended Measures 52 Levels of Measurement 55 Categorical Variables 55 Nominal Variables 55 Ordinal Variables 56 Continuous Variables 56 Interval Variables 56 Ratio Variables 57 Deciding What Level of Measurement to Use 58 Validity 60 Reliability 63 Balancing Validity and Reliability 64 Social Justice, Measurement, and Avoiding Othering 68 Summary 70 Discussion Questions and Activities 71 References 71 4 Sampling and Representation Samples and Populations 74 The Representativeness of Samples 75 Probability Sampling 79 Nonprobability Sampling 83 Getting Mathy 85 Having “Confidence” in Your Sample 88 Determining Sample Size 90 How Do You Actually Use This Information? The Realities of Research 92 Representing Minoritized Groups 93 Summary 97 Discussion Questions and Activities 97 Refereitces 97 5 Soliciting Opinions Through Survey Research Advantages and Disadvantages of Surveys 100 99
Detailed Table of Contents xj Role of Surveys in Social Justice Research 101 Cross-Cultural Survey Research 102 Omnibus Surveys and Publicly Accessible Datasets 104 Cross-Sectional Versus Longitudinal Survey Designs 106 Trend Studies 106 Cohort Studies 107 Panel Studies 107 Creating Reliable and Valid Survey Measures 108 Are the Items Necessary, Unbiased, and Clear? 109 Are the Response Options Appropriate? 110 Are Respondents Able to Ansiver the Items? 111 Are Respondents Willing to Answer the Items? Ill Deciding the Order and Presentation of Selected Items 112 Organizing the Items in the Right Order 112 Making the Questionnaire Accessible 114 Pretesting Questionnaires 116 Deciding How to Administer Surveys 117 Personal or Face-to-Face Interviews 117 Telephone Interviews 117 Mail Surveys 118 Online Surveys 118 Finding Ways to Improve Survey Response Rates 119 Summary 123 Discussion Questions and Activities 124 References 124 6 Studying Responses Through Experimental Methods Independent, Dependent, Control, and Confounding Variables 127 Role of Experiments in Establishing Causation and Causal Mechanisms 128 True Experiments 130 Quasi-Experiments 134 Pre-Experiments 134 Field or Natural Experiments 135 Using Experiments for Social Justice Research 136 Designing and Conducting an Experimental Study 139 Recruiting Participants 140 Obtaining Consent 140 Manipulating the Independent Variable 141 Randomly Assigning Participants to Conditions 144 Controlling for Extraneous Variables 145 Measuring the Dependent Variable 146 Debriefing 147 Improving the Internal Validity of
Experiments 149 Increasing the Generalizability of Experiments 150 Summary 151 126
xii Detailed Table of Contents Discussion Questions and Activities ՜է52 References 152 7 Examining Communication Content in Content Analysis Research 154 Using Content Analysis for SocialJustice 156 Coding and Coders 158 Steps Involved in Content Analysis 159 Making Sound Observations 162 Sampling Considerations in Content Analysis 164 Determining Units 166 Intercoder Reliability 168 Digital and Interactive Media 175 Critiques of Big Data Analysis and Critical Approaches to Datafication 176 Summary 178 Discussion Questions and Activities 179 References 179 8 Calculations and Complexity 182 Individual Data Points Aggregated Together 185 Different Types of Statistics 187 Hypothesis Testing 188 Error, Uncertainty, and Rejection: Oh, My! 193 Making an Inference 195 Introducing the Probability Value 195 What Explains Statistical Significance? 198 Some Finer Points Regarding Statistical Significance 199 Summary 200 Discussion Questions and Activities 201 References 201 9 Statistical Analysis: From Principles to Practice Steps Involved in Creating and Analyzing Quantitative Data 204 Creating a Data File in SPSS 205 Dealing with Missing Values 210 Measures of Central Tendency 211 Measures of Variability 219 Data Reduction and Transformation 226 Recode 226 Creating an Index and Testing Its Reliability 233 Compute 238 Select Cases 243 Inferential Statistics 248 Tests of Differences: T-Tests 248 Tests of Differences: Analysis of Variance 254 203
Detailed Table of Contents xiii Tests of Relationships : Cross Tabulation with Chi Square 257 Tests of Relationships: Pearson's Correlation 262 Tests of Relationships: Multiple Regression 266 Summary 275 Discussion Questions and Activities 274 References 275 10 Mixed Methods: Triangulating with Qualitative Research 276 Triangulation: Approaching Research from Multiple Perspectives 277 Mixed Methods Approaches in Communication 278 An Introduction to Qualitative Methods in SocialJustice Research 279 Types of Qualitative Methods 282 Textual Analysis 282 Ethnography 283 In-Depth Interviewing 285 Focus Group Discussions 286 Case Study Approach 287 Arts-Based Research 287 Types of Mixed Methods Approaches 289 Mixed Methods for SocialJustice in Communication: Some Considerations 295 Summary 298 Discussion Questions and Activities 299 References 299 11 Community Partnerships and Participatory Research Types of Communities 302 Community-Based Research in Communication 303 Socio-Ecological Approach to Social Justice Research 303 Level of Community Participation 305 Participatory Action Research 306 Community-Based Participatory Research 306 Program Evaluation Research 307 Engaged Scholarship 307 Identifying the Topic in Community-Based Research 307 Establishing Partnerships with Relevant Stakeholders 308 Developing Research Materialsfor Community-Based Projects 312 Implementation of Community-Based Research Projects 313 Evaluation and Feedback in Community-Based Research Projects 314 Making Research Findings Available to Communities 315 Practical Considerations in Community-Based
Research Approaches 317 Summary 320 Discussion Questions and Activities 321 References 321 301
xiv Detailed Table of Contents 12 Communicating Research for Publication, Policy, and the Public 323 Writingfor Publication 323 Forms of Academic Writing 324 Elements of a Journal Article 327 Peer Review 334 Limitations of the Publication Landscape 335 Writingfor the Wider Public 337 Engaging with the News Media 342 Writing to Shape Policy 345 Forms and Guidelines for Policy-Related Writing 346 Examples of Quantitative Communication Research Connected to Policy 351 Summary 352 Discussion Questions and Activities 353 References 354 Index 355 |
| adam_txt |
Brief Table of Contents Author Biographies Preface Acknowledgments 1 Foundations and Definitions xv xvii xxi 1 2 Ethical Considerations 23 3 Operationalization and Otherness 47 4 Sampling and Representation 73 5 Soliciting Opinions through Survey Research 99 6 Studying Responses through Experimental Methods 126 7 Examining Communication Content in ContentAnalysis Research 154 8 Calculations and Complexity 182 9 Statistical Analysis: From Principles to Practice 203 10 Mixed Methods: Triangulating with Qualitative Research 276 11 Community Partnerships and Participatory Research 301 12 Communicating Research for Publication, Policy,and the Public 323 Index 355
Detailed Table of Contents Author Biographies Preface Acknowledgments 1 Foundations and Definitions xvii xxi 1 Purpose of Social Science Research 2 Approaches to Social Science Research 4 Quantitative Research 4 Qualitative Research 5 Mixed Methods Research 5 Community-Based Research 6 Research Paradigms 6 Positivist and Post-Positivist Paradigm 6 Constructivist Paradigm 7 Critical Paradigm 7 Types of Social Justice Research 7 Why Do Numbers Have Power? 8 The Rise of Quantitative Criticalism 11 Key Features of Quantitative Social Science Research 13 The Principle of Objectivity 15 Aggregation of Numerical Data 18 Deductive Reasoning 18 Summary 20 Discussion Questions 20 References 21 2 Ethical Considerations The Significance of Ethics within SocialJustice Research 23 History of Ethical Violations in Scientific Research 26 Belmont Report and Institutional Review Boards 27 Types of Ethical Research Guidelines 33 Procedural Ethics 33 Professional Ethics 34 Personal Ethics 34 23
x Detailed Tahle of Contents Ethics and Social Justice Research 35 Self-Refiexivity and Cultural Responsiveness in Social Justice Research 36 Avoiding Exclusion, Tokenism, and Deficit-Based Thinking 39 Ethical Considerations Specific to Quantitative Communication Research 41 Summary 44 Discussion Questions 45 References 45 3 Operationalization and Otherness 47 An Introduction to Measurement 47 Тию Types of Definitions: Conceptual and Operational 49 Operationalizing Indicators and Dimensions of Concepts 49 Variables, Values, and Attributes 50 Using Closed-Ended Measures 52 Levels of Measurement 55 Categorical Variables 55 Nominal Variables 55 Ordinal Variables 56 Continuous Variables 56 Interval Variables 56 Ratio Variables 57 Deciding What Level of Measurement to Use 58 Validity 60 Reliability 63 Balancing Validity and Reliability 64 Social Justice, Measurement, and Avoiding Othering 68 Summary 70 Discussion Questions and Activities 71 References 71 4 Sampling and Representation Samples and Populations 74 The Representativeness of Samples 75 Probability Sampling 79 Nonprobability Sampling 83 Getting Mathy 85 Having “Confidence” in Your Sample 88 Determining Sample Size 90 How Do You Actually Use This Information? The Realities of Research 92 Representing Minoritized Groups 93 Summary 97 Discussion Questions and Activities 97 Refereitces 97 5 Soliciting Opinions Through Survey Research Advantages and Disadvantages of Surveys 100 99
Detailed Table of Contents xj Role of Surveys in Social Justice Research 101 Cross-Cultural Survey Research 102 Omnibus Surveys and Publicly Accessible Datasets 104 Cross-Sectional Versus Longitudinal Survey Designs 106 Trend Studies 106 Cohort Studies 107 Panel Studies 107 Creating Reliable and Valid Survey Measures 108 Are the Items Necessary, Unbiased, and Clear? 109 Are the Response Options Appropriate? 110 Are Respondents Able to Ansiver the Items? 111 Are Respondents Willing to Answer the Items? Ill Deciding the Order and Presentation of Selected Items 112 Organizing the Items in the Right Order 112 Making the Questionnaire Accessible 114 Pretesting Questionnaires 116 Deciding How to Administer Surveys 117 Personal or Face-to-Face Interviews 117 Telephone Interviews 117 Mail Surveys 118 Online Surveys 118 Finding Ways to Improve Survey Response Rates 119 Summary 123 Discussion Questions and Activities 124 References 124 6 Studying Responses Through Experimental Methods Independent, Dependent, Control, and Confounding Variables 127 Role of Experiments in Establishing Causation and Causal Mechanisms 128 True Experiments 130 Quasi-Experiments 134 Pre-Experiments 134 Field or Natural Experiments 135 Using Experiments for Social Justice Research 136 Designing and Conducting an Experimental Study 139 Recruiting Participants 140 Obtaining Consent 140 Manipulating the Independent Variable 141 Randomly Assigning Participants to Conditions 144 Controlling for Extraneous Variables 145 Measuring the Dependent Variable 146 Debriefing 147 Improving the Internal Validity of
Experiments 149 Increasing the Generalizability of Experiments 150 Summary 151 126
xii Detailed Table of Contents Discussion Questions and Activities ՜է52 References 152 7 Examining Communication Content in Content Analysis Research 154 Using Content Analysis for SocialJustice 156 Coding and Coders 158 Steps Involved in Content Analysis 159 Making Sound Observations 162 Sampling Considerations in Content Analysis 164 Determining Units 166 Intercoder Reliability 168 Digital and Interactive Media 175 Critiques of Big Data Analysis and Critical Approaches to Datafication 176 Summary 178 Discussion Questions and Activities 179 References 179 8 Calculations and Complexity 182 Individual Data Points Aggregated Together 185 Different Types of Statistics 187 Hypothesis Testing 188 Error, Uncertainty, and Rejection: Oh, My! 193 Making an Inference 195 Introducing the Probability Value 195 What Explains Statistical Significance? 198 Some Finer Points Regarding Statistical Significance 199 Summary 200 Discussion Questions and Activities 201 References 201 9 Statistical Analysis: From Principles to Practice Steps Involved in Creating and Analyzing Quantitative Data 204 Creating a Data File in SPSS 205 Dealing with Missing Values 210 Measures of Central Tendency 211 Measures of Variability 219 Data Reduction and Transformation 226 Recode 226 Creating an Index and Testing Its Reliability 233 Compute 238 Select Cases 243 Inferential Statistics 248 Tests of Differences: T-Tests 248 Tests of Differences: Analysis of Variance 254 203
Detailed Table of Contents xiii Tests of Relationships : Cross Tabulation with Chi Square 257 Tests of Relationships: Pearson's Correlation 262 Tests of Relationships: Multiple Regression 266 Summary 275 Discussion Questions and Activities 274 References 275 10 Mixed Methods: Triangulating with Qualitative Research 276 Triangulation: Approaching Research from Multiple Perspectives 277 Mixed Methods Approaches in Communication 278 An Introduction to Qualitative Methods in SocialJustice Research 279 Types of Qualitative Methods 282 Textual Analysis 282 Ethnography 283 In-Depth Interviewing 285 Focus Group Discussions 286 Case Study Approach 287 Arts-Based Research 287 Types of Mixed Methods Approaches 289 Mixed Methods for SocialJustice in Communication: Some Considerations 295 Summary 298 Discussion Questions and Activities 299 References 299 11 Community Partnerships and Participatory Research Types of Communities 302 Community-Based Research in Communication 303 Socio-Ecological Approach to Social Justice Research 303 Level of Community Participation 305 Participatory Action Research 306 Community-Based Participatory Research 306 Program Evaluation Research 307 Engaged Scholarship 307 Identifying the Topic in Community-Based Research 307 Establishing Partnerships with Relevant Stakeholders 308 Developing Research Materialsfor Community-Based Projects 312 Implementation of Community-Based Research Projects 313 Evaluation and Feedback in Community-Based Research Projects 314 Making Research Findings Available to Communities 315 Practical Considerations in Community-Based
Research Approaches 317 Summary 320 Discussion Questions and Activities 321 References 321 301
xiv Detailed Table of Contents 12 Communicating Research for Publication, Policy, and the Public 323 Writingfor Publication 323 Forms of Academic Writing 324 Elements of a Journal Article 327 Peer Review 334 Limitations of the Publication Landscape 335 Writingfor the Wider Public 337 Engaging with the News Media 342 Writing to Shape Policy 345 Forms and Guidelines for Policy-Related Writing 346 Examples of Quantitative Communication Research Connected to Policy 351 Summary 352 Discussion Questions and Activities 353 References 354 Index 355 |
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| series2 | Routledge social justice communication activism series |
| spelling | Scharrer, Erica Verfasser (DE-588)1240322119 aut Quantitative research methods in communication the power of numbers for social justice Erica Scharrer and Srividya Ramasubramanian New York ; London Routledge, Taylor & Francis Group 2021 xx, 362 Seiten Illustrationen, Porträts txt rdacontent n rdamedia nc rdacarrier Routledge social justice communication activism series This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research Quantitative Methode (DE-588)4232139-6 gnd rswk-swf Kommunikationswissenschaft (DE-588)4120588-1 gnd rswk-swf Quantitative Methode (DE-588)4232139-6 s Kommunikationswissenschaft (DE-588)4120588-1 s DE-604 Ramasubramanian, Srividya 1975- Verfasser (DE-588)1256061824 aut Erscheint auch als Online-Ausgabe, ebk. 978-1-00-309165-3 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032727952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Scharrer, Erica Ramasubramanian, Srividya 1975- Quantitative research methods in communication the power of numbers for social justice Quantitative Methode (DE-588)4232139-6 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| subject_GND | (DE-588)4232139-6 (DE-588)4120588-1 |
| title | Quantitative research methods in communication the power of numbers for social justice |
| title_auth | Quantitative research methods in communication the power of numbers for social justice |
| title_exact_search | Quantitative research methods in communication the power of numbers for social justice |
| title_exact_search_txtP | Quantitative research methods in communication the power of numbers for social justice |
| title_full | Quantitative research methods in communication the power of numbers for social justice Erica Scharrer and Srividya Ramasubramanian |
| title_fullStr | Quantitative research methods in communication the power of numbers for social justice Erica Scharrer and Srividya Ramasubramanian |
| title_full_unstemmed | Quantitative research methods in communication the power of numbers for social justice Erica Scharrer and Srividya Ramasubramanian |
| title_short | Quantitative research methods in communication |
| title_sort | quantitative research methods in communication the power of numbers for social justice |
| title_sub | the power of numbers for social justice |
| topic | Quantitative Methode (DE-588)4232139-6 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| topic_facet | Quantitative Methode Kommunikationswissenschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032727952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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