Consumer Happiness: Multiple Perspectives:
Gespeichert in:
Weitere Verfasser: | , |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Singapore
Springer
[2021]
|
Schriftenreihe: | Studies in Rhythm Engineering
|
Schlagworte: | |
Online-Zugang: | DE-634 DE-1043 DE-1046 DE-858 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-523 DE-91 DE-706 DE-945 DE-29 Volltext |
Beschreibung: | 1 Online-Ressource (XII, 285 Seiten) |
ISBN: | 9789813363748 |
ISSN: | 2524-5546 |
DOI: | 10.1007/978-981-33-6374-8 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV047316689 | ||
003 | DE-604 | ||
005 | 20210916 | ||
007 | cr|uuu---uuuuu | ||
008 | 210609s2021 |||| o||u| ||||||eng d | ||
020 | |a 9789813363748 |c Online |9 978-981-3363-74-8 | ||
024 | 7 | |a 10.1007/978-981-33-6374-8 |2 doi | |
035 | |a (ZDB-2-ENG)9789813363748 | ||
035 | |a (OCoLC)1256434464 | ||
035 | |a (DE-599)BVBBV047316689 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-859 |a DE-860 |a DE-91 |a DE-858 |a DE-1046 |a DE-1043 |a DE-Aug4 |a DE-898 |a DE-861 |a DE-523 |a DE-29 |a DE-863 |a DE-1050 |a DE-862 |a DE-92 |a DE-573 |a DE-M347 |a DE-706 |a DE-634 |a DE-945 | ||
082 | 0 | |a 658.5 |2 23 | |
084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
084 | |a ELT 000 |2 stub | ||
084 | |a MAS 000 |2 stub | ||
245 | 1 | 0 | |a Consumer Happiness: Multiple Perspectives |c edited by Tanusree Dutta, Manas Kumar Mandal |
264 | 1 | |a Singapore |b Springer |c [2021] | |
264 | 4 | |c © 2021 | |
300 | |a 1 Online-Ressource (XII, 285 Seiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
490 | 0 | |a Studies in Rhythm Engineering |x 2524-5546 | |
650 | 0 | 7 | |a Kaufverhalten |0 (DE-588)4073331-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Gefühl |0 (DE-588)4019702-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
689 | 0 | 1 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
689 | 0 | 2 | |a Gefühl |0 (DE-588)4019702-5 |D s |
689 | 0 | 3 | |a Kaufverhalten |0 (DE-588)4073331-2 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Dutta, Tanusree |4 edt | |
700 | 1 | |a Mandal, Manas Kumar |0 (DE-588)1163554952 |4 edt | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-981-3363-73-1 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-981-3363-75-5 |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-981-3363-76-2 |
856 | 4 | 0 | |u https://doi.org/10.1007/978-981-33-6374-8 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-2-ENG |a ZDB-4-NLEBK | ||
940 | 1 | |q ZDB-2-ENG_2021_Fremddaten | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032719527 | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-634 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-1043 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-1046 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-858 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-Aug4 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-1050 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-573 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-M347 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-92 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-898 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-859 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-860 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-861 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-863 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-862 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-523 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-91 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-706 |p ZDB-2-ENG |x Verlag |3 Volltext | |
966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2924421 |l DE-945 |p ZDB-4-NLEBK |x Aggregator |3 Volltext | |
966 | e | |u https://doi.org/10.1007/978-981-33-6374-8 |l DE-29 |p ZDB-2-ENG |x Verlag |3 Volltext |
Datensatz im Suchindex
DE-BY-FWS_katkey | 910730 |
---|---|
_version_ | 1813758922377396224 |
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author2 | Dutta, Tanusree Mandal, Manas Kumar |
author2_role | edt edt |
author2_variant | t d td m k m mk mkm |
author_GND | (DE-588)1163554952 |
author_facet | Dutta, Tanusree Mandal, Manas Kumar |
building | Verbundindex |
bvnumber | BV047316689 |
classification_rvk | QW 300 |
classification_tum | ELT 000 MAS 000 |
collection | ZDB-2-ENG ZDB-4-NLEBK |
ctrlnum | (ZDB-2-ENG)9789813363748 (OCoLC)1256434464 (DE-599)BVBBV047316689 |
dewey-full | 658.5 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.5 |
dewey-search | 658.5 |
dewey-sort | 3658.5 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Elektrotechnik Wirtschaftswissenschaften Maschinenbau |
discipline_str_mv | Elektrotechnik Wirtschaftswissenschaften Maschinenbau |
doi_str_mv | 10.1007/978-981-33-6374-8 |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV047316689</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210916</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">210609s2021 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789813363748</subfield><subfield code="c">Online</subfield><subfield code="9">978-981-3363-74-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-981-33-6374-8</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-ENG)9789813363748</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1256434464</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047316689</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-945</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ELT 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MAS 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer Happiness: Multiple Perspectives</subfield><subfield code="c">edited by Tanusree Dutta, Manas Kumar Mandal</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore</subfield><subfield code="b">Springer</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XII, 285 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Studies in Rhythm Engineering</subfield><subfield code="x">2524-5546</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kaufverhalten</subfield><subfield code="0">(DE-588)4073331-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gefühl</subfield><subfield code="0">(DE-588)4019702-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Gefühl</subfield><subfield code="0">(DE-588)4019702-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Kaufverhalten</subfield><subfield code="0">(DE-588)4073331-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dutta, Tanusree</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mandal, Manas Kumar</subfield><subfield code="0">(DE-588)1163554952</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-981-3363-73-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-981-3363-75-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-981-3363-76-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-ENG</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-ENG_2021_Fremddaten</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032719527</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2924421</subfield><subfield code="l">DE-945</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-981-33-6374-8</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-2-ENG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV047316689 |
illustrated | Not Illustrated |
index_date | 2024-07-03T17:27:43Z |
indexdate | 2024-10-24T04:01:40Z |
institution | BVB |
isbn | 9789813363748 |
issn | 2524-5546 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032719527 |
oclc_num | 1256434464 |
open_access_boolean | |
owner | DE-859 DE-860 DE-91 DE-BY-TUM DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-29 DE-863 DE-BY-FWS DE-1050 DE-862 DE-BY-FWS DE-92 DE-573 DE-M347 DE-706 DE-634 DE-945 |
owner_facet | DE-859 DE-860 DE-91 DE-BY-TUM DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-29 DE-863 DE-BY-FWS DE-1050 DE-862 DE-BY-FWS DE-92 DE-573 DE-M347 DE-706 DE-634 DE-945 |
physical | 1 Online-Ressource (XII, 285 Seiten) |
psigel | ZDB-2-ENG ZDB-4-NLEBK ZDB-2-ENG_2021_Fremddaten |
publishDate | 2021 |
publishDateSearch | 2021 |
publishDateSort | 2021 |
publisher | Springer |
record_format | marc |
series2 | Studies in Rhythm Engineering |
spellingShingle | Consumer Happiness: Multiple Perspectives Kaufverhalten (DE-588)4073331-2 gnd Neuromarketing (DE-588)7601901-9 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
subject_GND | (DE-588)4073331-2 (DE-588)7601901-9 (DE-588)4019702-5 (DE-588)4062644-1 |
title | Consumer Happiness: Multiple Perspectives |
title_auth | Consumer Happiness: Multiple Perspectives |
title_exact_search | Consumer Happiness: Multiple Perspectives |
title_exact_search_txtP | Consumer Happiness: Multiple Perspectives |
title_full | Consumer Happiness: Multiple Perspectives edited by Tanusree Dutta, Manas Kumar Mandal |
title_fullStr | Consumer Happiness: Multiple Perspectives edited by Tanusree Dutta, Manas Kumar Mandal |
title_full_unstemmed | Consumer Happiness: Multiple Perspectives edited by Tanusree Dutta, Manas Kumar Mandal |
title_short | Consumer Happiness: Multiple Perspectives |
title_sort | consumer happiness multiple perspectives |
topic | Kaufverhalten (DE-588)4073331-2 gnd Neuromarketing (DE-588)7601901-9 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
topic_facet | Kaufverhalten Neuromarketing Gefühl Verbraucherverhalten |
url | https://doi.org/10.1007/978-981-33-6374-8 |
work_keys_str_mv | AT duttatanusree consumerhappinessmultipleperspectives AT mandalmanaskumar consumerhappinessmultipleperspectives |