APA (7th ed.) Citation

Seebacher, U. G. (2021). B2B Marketing: A guidebook for the classroom to the boardroom. Springer. https://doi.org/10.1007/978-3-030-54292-4

Chicago Style (17th ed.) Citation

Seebacher, Uwe G. B2B Marketing: A Guidebook for the Classroom to the Boardroom. Cham, Switzerland: Springer, 2021. https://doi.org/10.1007/978-3-030-54292-4.

MLA (9th ed.) Citation

Seebacher, Uwe G. B2B Marketing: A Guidebook for the Classroom to the Boardroom. Springer, 2021. https://doi.org/10.1007/978-3-030-54292-4.