Verfügbarkeit: B2B Marketing

B2B Marketing: a guidebook for the classroom to the boardroom

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Bibliographische Detailangaben
Weitere Verfasser:	Seebacher, Uwe G. 1971- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham, Switzerland Springer [2021]
Schriftenreihe:	Management for professionals
Schlagworte:	Marketing Management Sales/Distribution Sales management Business-to-Business-Marketing Aufsatzsammlung
Online-Zugang:	BFB01 BTU01 BTW01 EUV01 FAB01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext
Beschreibung:	1 Online-Ressource (xxvii, 755 Seiten) Illustrationen, Diagramme
ISBN:	9783030542924
DOI:	10.1007/978-3-030-54292-4

Internformat

MARC


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Datensatz im Suchindex

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genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV047316409
illustrated	Not Illustrated
index_date	2024-07-03T17:27:43Z
indexdate	2024-08-01T16:13:43Z
institution	BVB
isbn	9783030542924
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032719247
oclc_num	1256408607
open_access_boolean
owner	DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-355 DE-BY-UBR DE-2070s DE-521 DE-1050 DE-29 DE-11
owner_facet	DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-355 DE-BY-UBR DE-2070s DE-521 DE-1050 DE-29 DE-11
physical	1 Online-Ressource (xxvii, 755 Seiten) Illustrationen, Diagramme
psigel	ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2021 ZDB-30-PQE EUV_EK_EBC ZDB-30-PQE FHD01_PQE_Kauf ZDB-30-PQE UBR Einzelkauf 2021 ZDB-30-PQE UER_Einzelkauf_2023
publishDate	2021
publishDateSearch	2021
publishDateSort	2021
publisher	Springer
record_format	marc
series2	Management for professionals
spellingShingle	B2B Marketing a guidebook for the classroom to the boardroom Marketing Management Sales/Distribution Sales management Business-to-Business-Marketing (DE-588)4631075-7 gnd
subject_GND	(DE-588)4631075-7 (DE-588)4143413-4
title	B2B Marketing a guidebook for the classroom to the boardroom
title_auth	B2B Marketing a guidebook for the classroom to the boardroom
title_exact_search	B2B Marketing a guidebook for the classroom to the boardroom
title_exact_search_txtP	B2B Marketing a guidebook for the classroom to the boardroom
title_full	B2B Marketing a guidebook for the classroom to the boardroom Uwe G. Seebacher,editor
title_fullStr	B2B Marketing a guidebook for the classroom to the boardroom Uwe G. Seebacher,editor
title_full_unstemmed	B2B Marketing a guidebook for the classroom to the boardroom Uwe G. Seebacher,editor
title_short	B2B Marketing
title_sort	b2b marketing a guidebook for the classroom to the boardroom
title_sub	a guidebook for the classroom to the boardroom
topic	Marketing Management Sales/Distribution Sales management Business-to-Business-Marketing (DE-588)4631075-7 gnd
topic_facet	Marketing Management Sales/Distribution Sales management Business-to-Business-Marketing Aufsatzsammlung
url	https://doi.org/10.1007/978-3-030-54292-4
work_keys_str_mv	AT seebacheruweg b2bmarketingaguidebookfortheclassroomtotheboardroom

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