Rhetoric, Inc.: Ford's Filmmaking and the Rise of Corporatism
In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theater...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
University Park, PA
Penn State University Press
[2021]
|
| Schriftenreihe: | RSA Series in Transdisciplinary Rhetoric
15 |
| Schlagworte: | |
| Online-Zugang: | DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-739 DE-473 URL des Erstveröffentlichers |
| Zusammenfassung: | In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Mai 2021) |
| Beschreibung: | 1 Online-Ressource (240 Seiten) 52 illustrations |
| ISBN: | 9780271088310 |
| DOI: | 10.1515/9780271088310 |
Internformat
MARC
| LEADER | 00000nam a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV047309349 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 210604s2021 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9780271088310 |9 978-0-271-08831-0 | ||
| 024 | 7 | |a 10.1515/9780271088310 |2 doi | |
| 035 | |a (ZDB-23-DGG)9780271088310 | ||
| 035 | |a (OCoLC)1256437498 | ||
| 035 | |a (DE-599)BVBBV047309349 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1043 |a DE-1046 |a DE-858 |a DE-859 |a DE-860 |a DE-473 |a DE-739 | ||
| 082 | 0 | |a 070.1/8 |2 23 | |
| 100 | 1 | |a Johnson, Timothy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Rhetoric, Inc. |b Ford's Filmmaking and the Rise of Corporatism |c Timothy Johnson |
| 264 | 1 | |a University Park, PA |b Penn State University Press |c [2021] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a 1 Online-Ressource (240 Seiten) |b 52 illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a RSA Series in Transdisciplinary Rhetoric |v 15 | |
| 500 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Mai 2021) | ||
| 520 | |a In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning | ||
| 546 | |a In English | ||
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Rhetoric |2 bisacsh | |
| 650 | 4 | |a Automobile industry and trade |x Social aspects |z United States |x History | |
| 650 | 4 | |a Corporate state |z United States |x History | |
| 650 | 4 | |a Industrial films |x Social aspects |z United States |x History | |
| 650 | 4 | |a Rhetoric |x Economic aspects |z United States |x History | |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9780271088310 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-23-DGG | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032712332 | |
| 966 | e | |u https://doi.org/10.1515/9780271088310 |l DE-1043 |p ZDB-23-DGG |q FAB_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780271088310 |l DE-1046 |p ZDB-23-DGG |q FAW_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780271088310 |l DE-858 |p ZDB-23-DGG |q FCO_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780271088310 |l DE-859 |p ZDB-23-DGG |q FKE_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780271088310 |l DE-860 |p ZDB-23-DGG |q FLA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780271088310 |l DE-739 |p ZDB-23-DGG |q UPA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1515/9780271088310 |l DE-473 |p ZDB-23-DGG |q UBG_PDA_DGG |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1824423508020559872 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Johnson, Timothy |
| author_facet | Johnson, Timothy |
| author_role | aut |
| author_sort | Johnson, Timothy |
| author_variant | t j tj |
| building | Verbundindex |
| bvnumber | BV047309349 |
| collection | ZDB-23-DGG |
| ctrlnum | (ZDB-23-DGG)9780271088310 (OCoLC)1256437498 (DE-599)BVBBV047309349 |
| dewey-full | 070.1/8 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.1/8 |
| dewey-search | 070.1/8 |
| dewey-sort | 270.1 18 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| doi_str_mv | 10.1515/9780271088310 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zcb4500</leader><controlfield tag="001">BV047309349</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">210604s2021 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780271088310</subfield><subfield code="9">978-0-271-08831-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9780271088310</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DGG)9780271088310</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1256437498</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047309349</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">070.1/8</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Johnson, Timothy</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Rhetoric, Inc.</subfield><subfield code="b">Ford's Filmmaking and the Rise of Corporatism</subfield><subfield code="c">Timothy Johnson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">University Park, PA</subfield><subfield code="b">Penn State University Press</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (240 Seiten)</subfield><subfield code="b">52 illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">RSA Series in Transdisciplinary Rhetoric</subfield><subfield code="v">15</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Mai 2021)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Rhetoric</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Automobile industry and trade</subfield><subfield code="x">Social aspects</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate state</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial films</subfield><subfield code="x">Social aspects</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Rhetoric</subfield><subfield code="x">Economic aspects</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1515/9780271088310</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032712332</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780271088310</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAB_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780271088310</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAW_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780271088310</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FCO_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780271088310</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FKE_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780271088310</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FLA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780271088310</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UPA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1515/9780271088310</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UBG_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047309349 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:25:42Z |
| indexdate | 2025-02-18T19:10:41Z |
| institution | BVB |
| isbn | 9780271088310 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032712332 |
| oclc_num | 1256437498 |
| open_access_boolean | |
| owner | DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 |
| owner_facet | DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 |
| physical | 1 Online-Ressource (240 Seiten) 52 illustrations |
| psigel | ZDB-23-DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UPA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Penn State University Press |
| record_format | marc |
| series2 | RSA Series in Transdisciplinary Rhetoric |
| spelling | Johnson, Timothy Verfasser aut Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism Timothy Johnson University Park, PA Penn State University Press [2021] © 2020 1 Online-Ressource (240 Seiten) 52 illustrations txt rdacontent c rdamedia cr rdacarrier RSA Series in Transdisciplinary Rhetoric 15 Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Mai 2021) In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people.This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning In English LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh Automobile industry and trade Social aspects United States History Corporate state United States History Industrial films Social aspects United States History Rhetoric Economic aspects United States History https://doi.org/10.1515/9780271088310 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Johnson, Timothy Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh Automobile industry and trade Social aspects United States History Corporate state United States History Industrial films Social aspects United States History Rhetoric Economic aspects United States History |
| title | Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism |
| title_auth | Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism |
| title_exact_search | Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism |
| title_exact_search_txtP | Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism |
| title_full | Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism Timothy Johnson |
| title_fullStr | Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism Timothy Johnson |
| title_full_unstemmed | Rhetoric, Inc. Ford's Filmmaking and the Rise of Corporatism Timothy Johnson |
| title_short | Rhetoric, Inc. |
| title_sort | rhetoric inc ford s filmmaking and the rise of corporatism |
| title_sub | Ford's Filmmaking and the Rise of Corporatism |
| topic | LANGUAGE ARTS & DISCIPLINES / Rhetoric bisacsh Automobile industry and trade Social aspects United States History Corporate state United States History Industrial films Social aspects United States History Rhetoric Economic aspects United States History |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Rhetoric Automobile industry and trade Social aspects United States History Corporate state United States History Industrial films Social aspects United States History Rhetoric Economic aspects United States History |
| url | https://doi.org/10.1515/9780271088310 |
| work_keys_str_mv | AT johnsontimothy rhetoricincfordsfilmmakingandtheriseofcorporatism |