The entrepreneurial process: seeing and seizing opportunities
"This book provides an understanding of 'opportunity recognition' as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from managem...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2021
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This book provides an understanding of 'opportunity recognition' as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice. The book's central framework is mapped around 'seeing and acting on opportunities', where the entrepreneur enters a situation, eventually sees an opportunity and takes it through a process of idea development into an actionable entrepreneurial initiative. This captures the book's four core elements: person, environment, opportunity and process. The Entrepreneurial Process is unique in its explanation of how key concepts are related and how they can be applied practically to business models, plans and action. Case studies from real life organizations, reflective questions and short exercises throughout encourage student learning and enable true engagement with the subject matter, building students' entrepreneurial efficacy. A 'one stop shop' of key theoretical perspectives on entrepreneurship, opportunity recognition and business modelling, this textbook is essential for undergraduate and postgraduate students on introductory entrepreneurship and enterprise courses. Its practical and applied nature also makes it suitable for MBA and Executive Education. Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiii, 254 Seiten Illustrationen |
| ISBN: | 9780367565329 9780367565343 |
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| adam_text | CONTENTS List of figures List of examples List of insights 1 2 ix xii xiii Introduction and some positions 1 Entrepreneurship as the art of seeing and challenging things we take for granted Entrepreneurship and management: as fire to water? Theory and practice The leitmotif and structure of the book A ‘fast forward’ through the chapters ahead 2 3 4 5 6 The rise, fall and return of the entrepreneur 13 The economy as a zero-sum game The physiocrats and the entrepreneur Classical political economy and the exit of the entrepreneur The demise of the entrepreneur: the neoclassical school For some, the entrepreneur remained in sight In a paradigmatic shadow: the Austrian school The Austrians’world The return of the entrepreneur Israel Kirzner and the alert entrepreneur Joseph Alois Schumpeter and creative destruction Problems with Schumpeter’s entrepreneur What, then, does the entrepreneur do? A thicket of definitions Some concluding thoughts: What is ... ? Who is not... ? 13 13 17 18 19 20 21 22 23 25 27 28 28 30 The environment 36 The arena of the venue The industrial era, the entrepreneurial economy and new growth theory 36 38
VI CONTENTS 3 4 A new theory of growth Still a missing link: entrepreneurial capacity? The entrepreneurial economy? Large on a small scale or small on a large scale: a new view of the importance of size Entrepreneurship, knowledge and the dynamics: ‘connecting the dots’ Uncertainty, problems and opportunity: different faces of the same coin? Uncertainty unpacked Levels of uncertainty 39 40 43 The person(s) and the network 59 The trait approach The classics Need for achievement Risk-taking propensity Tolerance for ambiguity The cognitive school The analytical direction The humanistic direction Locus of control Self-efficacy Intelligence, creativity and the entrepreneurial mindset: why are they missing out? Different paradigms, different outcomes No entrepreneur is an island: the network as ‘hero’ The individual or the collective? Fitting the pieces together: the moment of truth 60 61 61 62 62 64 64 69 70 70 The opportunity 94 What are we talking about when we talk about opportunities? The triad becomes a dyad, becomes a nexus Where do opportunities come from? The discovery and creation views: does it matter? An artificial contradiction? Some hypotheses Six sources to opportunities 1. Opportunities are found through noticing things that work elsewhere 2. Opportunities can be traced to economic and social change and consumer trends 3. Opportunities develop from researchlnew technology/ new knowledge 44 47 49 49 51 74 76 77 80 84 94 95 96 96 98 99 100 101 105 107
CONTENTS 4. Opportunities based on ‘customer pains’: everyday problems that can be eliminated 5. Opportunities are created through ‘effectuation’: the entrepreneurial method 6. The entrepreneurial gaze: a lens of opportunity The gaze, the opportunities and reality From idea into an entrepreneurial opportunity: from vagueness to clarity What ideas should be taken forward? Which opportunities are identified and which are missed? Seeing and seizing opportunities: a learning-in֊action perspective Filling the box and cultivating the gaze Afterthought: why is it so difficult to see new alternative solutions? Summary 5 6 110 111 114 117 117 119 121 123 125 126 128 The process 136 A process as a stream of activities More or less orderly processes What does the research have to say? The linear process: the goal-driven, ‘ready, aim, fire’ process The business plan: the ‘pros’ The business plan: the ‘cons’ Effectuation: the resource-driven, improvisational process How does one do something effectually? The five principles of effectuation The causal and the effectual Experience-based schools: ‘best practices’, lean start-up Basic lines of thinking and acting The lean start-up approach: just a passing fad? The planned, the effectual or the lean process? 136 137 138 139 140 142 143 146 147 148 150 152 154 155 The business model 163 The business model’s role and position The concept of the business model and its essence The business model as system The business model as a model for creating value The business model as answers to key questions The business model canvas Value proposition:
what is the offering to the customer? Customer segments: who are we creating value for? Customer relationships: how do we establish and maintain our relation to the customer? 163 166 166 167 169 171 173 173 173 vii
CONTENTS Channels·, how do we communicate and deliver? Key activities: what activities are needed to create and deliver our proposition ? Key resources: what resources are needed to create and deliver our proposition ? Key partners/networks: what partners and networks are needed to create and deliver the proposition? Financial aspects: do revenues and costs match? Improving the business model: business model innovation Value innovation: using the value curve and the ‘four questions’ Value and the value proposition: the existential core of the business model From ‘pipes’ to ‘platforms’: toward a new value driving logic? Social business models: social enterprises 7 173 174 174 174 174 177 179 182 184 187 The business model’s financial ABCs 198 To give the business model a fair chance Cost structure: what costs are necessary to run the business model? Revenue streams: how much revenue can the offering generate overall? Is the business model economically viable? Do revenues appear to cover costs? Do we have enough money available? Can we expect to make a profit? When will your business become profitable? Break-even analysis The gross margin and what it stands for What is a good gross margin? Will we make enough? Start-up costs and ways to finance them 198 200 202 204 Epilogue: Final remarks - a fast rewind Further reading Bibliography Index 226 232 236 250 198 199 205 207 210 212 214
|
| adam_txt |
CONTENTS List of figures List of examples List of insights 1 2 ix xii xiii Introduction and some positions 1 Entrepreneurship as the art of seeing and challenging things we take for granted Entrepreneurship and management: as fire to water? Theory and practice The leitmotif and structure of the book A ‘fast forward’ through the chapters ahead 2 3 4 5 6 The rise, fall and return of the entrepreneur 13 The economy as a zero-sum game The physiocrats and the entrepreneur Classical political economy and the exit of the entrepreneur The demise of the entrepreneur: the neoclassical school For some, the entrepreneur remained in sight In a paradigmatic shadow: the Austrian school The Austrians’world The return of the entrepreneur Israel Kirzner and the alert entrepreneur Joseph Alois Schumpeter and creative destruction Problems with Schumpeter’s entrepreneur What, then, does the entrepreneur do? A thicket of definitions Some concluding thoughts: What is . ? Who is not. ? 13 13 17 18 19 20 21 22 23 25 27 28 28 30 The environment 36 The arena of the venue The industrial era, the entrepreneurial economy and new growth theory 36 38
VI CONTENTS 3 4 A new theory of growth Still a missing link: entrepreneurial capacity? The entrepreneurial economy? Large on a small scale or small on a large scale: a new view of the importance of size Entrepreneurship, knowledge and the dynamics: ‘connecting the dots’ Uncertainty, problems and opportunity: different faces of the same coin? Uncertainty unpacked Levels of uncertainty 39 40 43 The person(s) and the network 59 The trait approach The classics Need for achievement Risk-taking propensity Tolerance for ambiguity The cognitive school The analytical direction The humanistic direction Locus of control Self-efficacy Intelligence, creativity and the entrepreneurial mindset: why are they missing out? Different paradigms, different outcomes No entrepreneur is an island: the network as ‘hero’ The individual or the collective? Fitting the pieces together: the moment of truth 60 61 61 62 62 64 64 69 70 70 The opportunity 94 What are we talking about when we talk about opportunities? The triad becomes a dyad, becomes a nexus Where do opportunities come from? The discovery and creation views: does it matter? An artificial contradiction? Some hypotheses Six sources to opportunities 1. Opportunities are found through noticing things that work elsewhere 2. Opportunities can be traced to economic and social change and consumer trends 3. Opportunities develop from researchlnew technology/ new knowledge 44 47 49 49 51 74 76 77 80 84 94 95 96 96 98 99 100 101 105 107
CONTENTS 4. Opportunities based on ‘customer pains’: everyday problems that can be eliminated 5. Opportunities are created through ‘effectuation’: the entrepreneurial method 6. The entrepreneurial gaze: a lens of opportunity The gaze, the opportunities and reality From idea into an entrepreneurial opportunity: from vagueness to clarity What ideas should be taken forward? Which opportunities are identified and which are missed? Seeing and seizing opportunities: a learning-in֊action perspective Filling the box and cultivating the gaze Afterthought: why is it so difficult to see new alternative solutions? Summary 5 6 110 111 114 117 117 119 121 123 125 126 128 The process 136 A process as a stream of activities More or less orderly processes What does the research have to say? The linear process: the goal-driven, ‘ready, aim, fire’ process The business plan: the ‘pros’ The business plan: the ‘cons’ Effectuation: the resource-driven, improvisational process How does one do something effectually? The five principles of effectuation The causal and the effectual Experience-based schools: ‘best practices’, lean start-up Basic lines of thinking and acting The lean start-up approach: just a passing fad? The planned, the effectual or the lean process? 136 137 138 139 140 142 143 146 147 148 150 152 154 155 The business model 163 The business model’s role and position The concept of the business model and its essence The business model as system The business model as a model for creating value The business model as answers to key questions The business model canvas Value proposition:
what is the offering to the customer? Customer segments: who are we creating value for? Customer relationships: how do we establish and maintain our relation to the customer? 163 166 166 167 169 171 173 173 173 vii
CONTENTS Channels·, how do we communicate and deliver? Key activities: what activities are needed to create and deliver our proposition ? Key resources: what resources are needed to create and deliver our proposition ? Key partners/networks: what partners and networks are needed to create and deliver the proposition? Financial aspects: do revenues and costs match? Improving the business model: business model innovation Value innovation: using the value curve and the ‘four questions’ Value and the value proposition: the existential core of the business model From ‘pipes’ to ‘platforms’: toward a new value driving logic? Social business models: social enterprises 7 173 174 174 174 174 177 179 182 184 187 The business model’s financial ABCs 198 To give the business model a fair chance Cost structure: what costs are necessary to run the business model? Revenue streams: how much revenue can the offering generate overall? Is the business model economically viable? Do revenues appear to cover costs? Do we have enough money available? Can we expect to make a profit? When will your business become profitable? Break-even analysis The gross margin and what it stands for What is a good gross margin? Will we make enough? Start-up costs and ways to finance them 198 200 202 204 Epilogue: Final remarks - a fast rewind Further reading Bibliography Index 226 232 236 250 198 199 205 207 210 212 214 |
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| spelling | Nilsson, Nils 1951- Verfasser (DE-588)123349290X aut The entrepreneurial process seeing and seizing opportunities Nils Nilsson London ; New York Routledge, Taylor & Francis Group 2021 xiii, 254 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "This book provides an understanding of 'opportunity recognition' as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice. The book's central framework is mapped around 'seeing and acting on opportunities', where the entrepreneur enters a situation, eventually sees an opportunity and takes it through a process of idea development into an actionable entrepreneurial initiative. This captures the book's four core elements: person, environment, opportunity and process. The Entrepreneurial Process is unique in its explanation of how key concepts are related and how they can be applied practically to business models, plans and action. Case studies from real life organizations, reflective questions and short exercises throughout encourage student learning and enable true engagement with the subject matter, building students' entrepreneurial efficacy. A 'one stop shop' of key theoretical perspectives on entrepreneurship, opportunity recognition and business modelling, this textbook is essential for undergraduate and postgraduate students on introductory entrepreneurship and enterprise courses. Its practical and applied nature also makes it suitable for MBA and Executive Education. Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions"-- Möglichkeit (DE-588)4170344-3 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf Erkennung (DE-588)4328500-4 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Entrepreneurship Success in business New business enterprises Entrepreneurship (DE-588)7588126-3 s Möglichkeit (DE-588)4170344-3 s Erkennung (DE-588)4328500-4 s Theorie (DE-588)4059787-8 s b DE-604 Erscheint auch als Online-Ausgabe 978-1-003-09822-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032698032&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The entrepreneurial process seeing and seizing opportunities |
| title_auth | The entrepreneurial process seeing and seizing opportunities |
| title_exact_search | The entrepreneurial process seeing and seizing opportunities |
| title_exact_search_txtP | The entrepreneurial process seeing and seizing opportunities |
| title_full | The entrepreneurial process seeing and seizing opportunities Nils Nilsson |
| title_fullStr | The entrepreneurial process seeing and seizing opportunities Nils Nilsson |
| title_full_unstemmed | The entrepreneurial process seeing and seizing opportunities Nils Nilsson |
| title_short | The entrepreneurial process |
| title_sort | the entrepreneurial process seeing and seizing opportunities |
| title_sub | seeing and seizing opportunities |
| topic | Möglichkeit (DE-588)4170344-3 gnd Theorie (DE-588)4059787-8 gnd Erkennung (DE-588)4328500-4 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Möglichkeit Theorie Erkennung Entrepreneurship |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032698032&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT nilssonnils theentrepreneurialprocessseeingandseizingopportunities |