Strategic social media management: theory and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Palgrave Macmillan
[2021]
|
| Schlagworte: | |
| Beschreibung: | XVI, 424 Seiten Illustrationen |
| ISBN: | 9789811546570 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Sutherland, Karen |e Verfasser |0 (DE-588)1220813621 |4 aut | |
| 245 | 1 | 0 | |a Strategic social media management |b theory and practice |c Karen E. Sutherland |
| 264 | 1 | |a Singapore |b Palgrave Macmillan |c [2021] | |
| 300 | |a XVI, 424 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Marketing | |
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| 650 | 4 | |a Social Media | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Social media | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804182468211769344 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Sutherland, Karen |
| author_GND | (DE-588)1220813621 |
| author_facet | Sutherland, Karen |
| author_role | aut |
| author_sort | Sutherland, Karen |
| author_variant | k s ks |
| building | Verbundindex |
| bvnumber | BV047293428 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1250353832 (DE-599)BVBBV047293428 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047293428 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:21:02Z |
| indexdate | 2024-07-10T09:08:02Z |
| institution | BVB |
| isbn | 9789811546570 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032696732 |
| oclc_num | 1250353832 |
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| owner_facet | DE-739 DE-11 DE-83 |
| physical | XVI, 424 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Sutherland, Karen Verfasser (DE-588)1220813621 aut Strategic social media management theory and practice Karen E. Sutherland Singapore Palgrave Macmillan [2021] XVI, 424 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s DE-604 Erscheint auch als Online-Ausgabe 978-981-154-658-7 |
| spellingShingle | Sutherland, Karen Strategic social media management theory and practice Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 |
| title | Strategic social media management theory and practice |
| title_auth | Strategic social media management theory and practice |
| title_exact_search | Strategic social media management theory and practice |
| title_exact_search_txtP | Strategic social media management theory and practice |
| title_full | Strategic social media management theory and practice Karen E. Sutherland |
| title_fullStr | Strategic social media management theory and practice Karen E. Sutherland |
| title_full_unstemmed | Strategic social media management theory and practice Karen E. Sutherland |
| title_short | Strategic social media management |
| title_sort | strategic social media management theory and practice |
| title_sub | theory and practice |
| topic | Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Management Social Media Social media Online-Marketing |
| work_keys_str_mv | AT sutherlandkaren strategicsocialmediamanagementtheoryandpractice |