Lyndon Johnson, Vietnam, and the presidency: the speech of March 31, 1968
"Even those who remember hearing those words may not remember that they came at the very end of a 45-minute speech primarily concerning Vietnam. Three months into an already tumultuous year, in the aftermath of the Tet offensive and facing a deeply divided country, President Lyndon Baines Johns...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
College Station
Texas A&M University Press
[2021]
|
| Ausgabe: | First edition |
| Schriftenreihe: | Kenneth E. Montague presidential rhetoric series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Even those who remember hearing those words may not remember that they came at the very end of a 45-minute speech primarily concerning Vietnam. Three months into an already tumultuous year, in the aftermath of the Tet offensive and facing a deeply divided country, President Lyndon Baines Johnson addressed the nation to announce new initiatives and appeal for public support. The speech of March 31, 1968 announced a bombing halt over much of North Vietnam, a limited troop increase rather than a major escalation, and his own decision to withdraw from the presidential race. Each of these decisions was unexpected, a major surprise that stunned the nation. In Lyndon Johnson, Vietnam, and the Presidency, political rhetoric scholar David Zarefsky examines the three key announcements and how they fit together in the speech. In particular, LBJ's announcement that he would not run for re-election gave the de-escalation measures more credibility because they could not be seen as political ploys. Zarefsky traces the development of the speech through eleven drafts, reflecting disagreements and doubts among the writers and advisers. In turn, he sets these efforts in the larger context of the Cold War and the impact of the Tet offensive. Drawing on archival sources and reflecting rhetorical insights, this book illuminates one of the most consequential speeches of the 1960s. Even though the fighting in Vietnam would continue for several more years, the course of America's conduct in Vietnam was changed permanently by this speech"-- |
| Beschreibung: | xxvi, 240 Seiten Illustrationen |
| ISBN: | 9781623499365 |
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Datensatz im Suchindex
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|---|---|
| adam_text |
Contents Preface. ix Lyndon В. Johnson, “Radio and Television Address to the American People from the Oval Office”.xv Chapter 1. The United States and Vietnam, 1945-67.1 Chapter 2. The Tet Offensive and After.31 Chapter 3. Designing the Speech.57 Chapter 4. The Bombing Halt.90 Chapter 5. The Troop Commitment.116 Chapter 6. Withdrawal from the Race.148 Chapter 7. The Afterlife of March 31.174 Notes.191 Bibliography. 227 Index 231 |
| adam_txt |
Contents Preface. ix Lyndon В. Johnson, “Radio and Television Address to the American People from the Oval Office”.xv Chapter 1. The United States and Vietnam, 1945-67.1 Chapter 2. The Tet Offensive and After.31 Chapter 3. Designing the Speech.57 Chapter 4. The Bombing Halt.90 Chapter 5. The Troop Commitment.116 Chapter 6. Withdrawal from the Race.148 Chapter 7. The Afterlife of March 31.174 Notes.191 Bibliography. 227 Index 231 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Zarefsky, David 1946- |
| author_GND | (DE-588)170164632 |
| author_facet | Zarefsky, David 1946- |
| author_role | aut |
| author_sort | Zarefsky, David 1946- |
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| building | Verbundindex |
| bvnumber | BV047293082 |
| contents | Lyndon B. Johnson, "Radio and Television Address to the America People from the Oval Office" -- The United States and Vietnam, 1945-67 -- The Tet Offensive and After -- Designing the Speech -- The Bombing Halt -- The Troop Commitment -- Withdrawal from the Race -- The Afterlife of March 31 |
| ctrlnum | (OCoLC)1260147390 (DE-599)BVBBV047293082 |
| edition | First edition |
| era | Geschichte 1968 gnd |
| era_facet | Geschichte 1968 |
| format | Book |
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| index_date | 2024-07-03T17:20:53Z |
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| isbn | 9781623499365 |
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| spelling | Zarefsky, David 1946- Verfasser (DE-588)170164632 aut Lyndon Johnson, Vietnam, and the presidency the speech of March 31, 1968 David Zarefsky First edition College Station Texas A&M University Press [2021] xxvi, 240 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Kenneth E. Montague presidential rhetoric series Lyndon B. Johnson, "Radio and Television Address to the America People from the Oval Office" -- The United States and Vietnam, 1945-67 -- The Tet Offensive and After -- Designing the Speech -- The Bombing Halt -- The Troop Commitment -- Withdrawal from the Race -- The Afterlife of March 31 "Even those who remember hearing those words may not remember that they came at the very end of a 45-minute speech primarily concerning Vietnam. Three months into an already tumultuous year, in the aftermath of the Tet offensive and facing a deeply divided country, President Lyndon Baines Johnson addressed the nation to announce new initiatives and appeal for public support. The speech of March 31, 1968 announced a bombing halt over much of North Vietnam, a limited troop increase rather than a major escalation, and his own decision to withdraw from the presidential race. Each of these decisions was unexpected, a major surprise that stunned the nation. In Lyndon Johnson, Vietnam, and the Presidency, political rhetoric scholar David Zarefsky examines the three key announcements and how they fit together in the speech. In particular, LBJ's announcement that he would not run for re-election gave the de-escalation measures more credibility because they could not be seen as political ploys. Zarefsky traces the development of the speech through eleven drafts, reflecting disagreements and doubts among the writers and advisers. In turn, he sets these efforts in the larger context of the Cold War and the impact of the Tet offensive. Drawing on archival sources and reflecting rhetorical insights, this book illuminates one of the most consequential speeches of the 1960s. Even though the fighting in Vietnam would continue for several more years, the course of America's conduct in Vietnam was changed permanently by this speech"-- Johnson, Lyndon B. 1908-1973 (DE-588)118558153 gnd rswk-swf Geschichte 1968 gnd rswk-swf Vietnamkrieg (DE-588)4063516-8 gnd rswk-swf Johnson, Lyndon B. / (Lyndon Baines) / 1908-1973 Vietnam War, 1961-1975 / Participation, American / Political aspects Tet Offensive, 1968 Presidents / United States / Election / 1968 United States / Politics and government / 1963-1969 Politics and government Presidents / Election United States 1961-1975 Johnson, Lyndon B. 1908-1973 (DE-588)118558153 p Vietnamkrieg (DE-588)4063516-8 s Geschichte 1968 z DE-604 Erscheint auch als Online-Ausgabe, ebk 978-1-62349-937-2 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032696392&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)118558153 (DE-588)4063516-8 |
| title | Lyndon Johnson, Vietnam, and the presidency the speech of March 31, 1968 |
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| title_exact_search | Lyndon Johnson, Vietnam, and the presidency the speech of March 31, 1968 |
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| title_full | Lyndon Johnson, Vietnam, and the presidency the speech of March 31, 1968 David Zarefsky |
| title_fullStr | Lyndon Johnson, Vietnam, and the presidency the speech of March 31, 1968 David Zarefsky |
| title_full_unstemmed | Lyndon Johnson, Vietnam, and the presidency the speech of March 31, 1968 David Zarefsky |
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