Marketing 5.0: technology for humanity
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken (New Jersey)
Wiley
[2021]
|
| Schlagworte: | |
| Online-Zugang: | FHO01 UEI03 https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=6463524 Cover |
| Beschreibung: | 1 Online-Ressource (xi, 206 Seiten) Illustrationen |
| ISBN: | 9781119668541 9781119668572 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804182461726326784 |
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| author | Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan |
| author_GND | (DE-588)121409600 (DE-588)141482044 (DE-588)142142204 |
| author_facet | Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk h k hk i s is |
| building | Verbundindex |
| bvnumber | BV047289729 |
| classification_rvk | QP 600 |
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| ctrlnum | (OCoLC)1242731670 (DE-599)KEP061381047 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:19:45Z |
| indexdate | 2024-07-10T09:07:55Z |
| institution | BVB |
| isbn | 9781119668541 9781119668572 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032693118 |
| oclc_num | 1242731670 |
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| physical | 1 Online-Ressource (xi, 206 Seiten) Illustrationen |
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| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Hoboken (New Jersey) Wiley [2021] © 2023 1 Online-Ressource (xi, 206 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Technischer Fortschritt (DE-588)4059252-2 s Verbraucherverhalten (DE-588)4062644-1 s Geschäftsmodell (DE-588)7737985-8 s DE-604 Kartajaya, Hermawan 1947- Verfasser (DE-588)141482044 aut Setiawan, Iwan Verfasser (DE-588)142142204 aut Erscheint auch als 9781119668510 Druck-Ausgabe X:EBC https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=6463524 Aggregator V:DE-576;X:WILEY image/jpeg http://swbplus.bsz-bw.de/bsz1747684171cov.htm 20210218154354 Cover |
| spellingShingle | Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan Marketing 5.0 technology for humanity Marketing (DE-588)4037589-4 gnd Geschäftsmodell (DE-588)7737985-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7737985-8 (DE-588)4062644-1 (DE-588)4059252-2 |
| title | Marketing 5.0 technology for humanity |
| title_auth | Marketing 5.0 technology for humanity |
| title_exact_search | Marketing 5.0 technology for humanity |
| title_exact_search_txtP | Marketing 5.0 technology for humanity |
| title_full | Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_fullStr | Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_full_unstemmed | Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| title_short | Marketing 5.0 |
| title_sort | marketing 5 0 technology for humanity |
| title_sub | technology for humanity |
| topic | Marketing (DE-588)4037589-4 gnd Geschäftsmodell (DE-588)7737985-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd |
| topic_facet | Marketing Geschäftsmodell Verbraucherverhalten Technischer Fortschritt |
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