Political branding: more than parties, leaders and policies
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2020
|
| Schlagworte: | |
| Beschreibung: | <P>1. Evolution of Political Branding: Typologies, Diverse Settings and Future Research</P><I><P>Christopher Pich and Bruce I. Newman</P></I><P>2. Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi</P><I><P>Varsha Jain and Ganesh B. E.</P></I><P>3. Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management</P><I><P>Andrzej Falkowski and Magdalena Jabłońska</P></I><P>4. Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors </P><I><P>Alex Marland and Angelia Wagner</P></I><P>5. Exploring Personal Political Brands of Iceland's Parliamentarians </P><I><P>Guja Armannsdottir, Stuart Carnell, and Christopher Pich</P></I><P>6. Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers </P><I><P>John Harvey and Ines Branco-Illodo</P></I><P>7. The Emergence of Science as a Political Brand </P><I><P>Todd P. Newman</P></I><P>8. Symbolic Political Communication, and Trust: A Young Voters' Perspective of the Indonesian Presidential Election</P><I><P>Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan and Farid Wajdi</P></I> |
| Beschreibung: | vii, 173 Seiten Illustrationen |
| ISBN: | 9780367492274 |
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| id | DE-604.BV047276404 |
| illustrated | Illustrated |
| index_date | 2024-07-03T17:15:45Z |
| indexdate | 2024-07-10T09:07:34Z |
| institution | BVB |
| isbn | 9780367492274 |
| language | English |
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| physical | vii, 173 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | Routledge, Taylor & Francis Group |
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| spelling | Pich, Christopher (DE-588)1235480895 edt Political branding more than parties, leaders and policies edited by Christopher Pich, Bruce I. Newman London ; New York Routledge, Taylor & Francis Group 2020 vii, 173 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier <P>1. Evolution of Political Branding: Typologies, Diverse Settings and Future Research</P><I><P>Christopher Pich and Bruce I. Newman</P></I><P>2. Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi</P><I><P>Varsha Jain and Ganesh B. E.</P></I><P>3. Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management</P><I><P>Andrzej Falkowski and Magdalena Jabłońska</P></I><P>4. Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors </P><I><P>Alex Marland and Angelia Wagner</P></I><P>5. Exploring Personal Political Brands of Iceland's Parliamentarians </P><I><P>Guja Armannsdottir, Stuart Carnell, and Christopher Pich</P></I><P>6. Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers </P><I><P>John Harvey and Ines Branco-Illodo</P></I><P>7. The Emergence of Science as a Political Brand </P><I><P>Todd P. Newman</P></I><P>8. Symbolic Political Communication, and Trust: A Young Voters' Perspective of the Indonesian Presidential Election</P><I><P>Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan and Farid Wajdi</P></I> Politikmarketing (DE-588)1050917146 gnd rswk-swf Communication in politics Branding (Marketing) / Political aspects Politikmarketing (DE-588)1050917146 s DE-604 Newman, Bruce I. 1953- (DE-588)170315339 edt |
| spellingShingle | Political branding more than parties, leaders and policies Politikmarketing (DE-588)1050917146 gnd |
| subject_GND | (DE-588)1050917146 |
| title | Political branding more than parties, leaders and policies |
| title_auth | Political branding more than parties, leaders and policies |
| title_exact_search | Political branding more than parties, leaders and policies |
| title_exact_search_txtP | Political branding more than parties, leaders and policies |
| title_full | Political branding more than parties, leaders and policies edited by Christopher Pich, Bruce I. Newman |
| title_fullStr | Political branding more than parties, leaders and policies edited by Christopher Pich, Bruce I. Newman |
| title_full_unstemmed | Political branding more than parties, leaders and policies edited by Christopher Pich, Bruce I. Newman |
| title_short | Political branding |
| title_sort | political branding more than parties leaders and policies |
| title_sub | more than parties, leaders and policies |
| topic | Politikmarketing (DE-588)1050917146 gnd |
| topic_facet | Politikmarketing |
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