Brand management: an introduction through storytelling
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2021
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XV, 266 Seiten) 89 Illustrationen, 76 Illustrationen (farbig) |
| ISBN: | 9783030661199 |
| DOI: | 10.1007/978-3-030-66119-9 |
Internformat
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Datensatz im Suchindex
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| author | Mogaji, Emmanuel |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-66119-9 |
| format | Electronic eBook |
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| id | DE-604.BV047271382 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:14:21Z |
| indexdate | 2025-02-20T07:02:05Z |
| institution | BVB |
| isbn | 9783030661199 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032675077 |
| oclc_num | 1250468934 |
| open_access_boolean | |
| owner | DE-573 DE-526 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-2070s DE-11 |
| owner_facet | DE-573 DE-526 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-2070s DE-11 |
| physical | 1 Online-Ressource (XV, 266 Seiten) 89 Illustrationen, 76 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2021 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Mogaji, Emmanuel Brand management an introduction through storytelling Branding Branding (Marketing) Erzählen (DE-588)4132307-5 gnd Markenpolitik (DE-588)4144679-3 gnd Narrativität (DE-588)4379691-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4132307-5 (DE-588)4144679-3 (DE-588)4379691-6 (DE-588)4037584-5 |
| title | Brand management an introduction through storytelling |
| title_auth | Brand management an introduction through storytelling |
| title_exact_search | Brand management an introduction through storytelling |
| title_exact_search_txtP | Brand management an introduction through storytelling |
| title_full | Brand management an introduction through storytelling by Emmanuel Mogaji |
| title_fullStr | Brand management an introduction through storytelling by Emmanuel Mogaji |
| title_full_unstemmed | Brand management an introduction through storytelling by Emmanuel Mogaji |
| title_short | Brand management |
| title_sort | brand management an introduction through storytelling |
| title_sub | an introduction through storytelling |
| topic | Branding Branding (Marketing) Erzählen (DE-588)4132307-5 gnd Markenpolitik (DE-588)4144679-3 gnd Narrativität (DE-588)4379691-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Branding Branding (Marketing) Erzählen Markenpolitik Narrativität Markenartikel |
| url | https://doi.org/10.1007/978-3-030-66119-9 |
| work_keys_str_mv | AT mogajiemmanuel brandmanagementanintroductionthroughstorytelling |