Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors' Destination Brand Associations
Gespeichert in:
1. Verfasser: | |
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Format: | Abschlussarbeit Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Wiesbaden
Springer Gabler
2021
Wiesbaden Springer Fachmedien |
Schriftenreihe: | Entrepreneurial Management und Standortentwicklung, Perspektiven für Unternehmen und Destinationen
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Schlagworte: | |
Online-Zugang: | BFB01 BTU01 BTW01 FAB01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext Buchcover |
Beschreibung: | 1 Online-Ressource (XXIV, 357 Seiten) 13 Illustrationen |
ISBN: | 9783658330576 |
ISSN: | 2626-2274 |
DOI: | 10.1007/978-3-658-33057-6 |
Internformat
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Datensatz im Suchindex
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author | Hodson, Julian Michael 1977- |
author_GND | (DE-588)1233036319 |
author_facet | Hodson, Julian Michael 1977- |
author_role | aut |
author_sort | Hodson, Julian Michael 1977- |
author_variant | j m h jm jmh |
building | Verbundindex |
bvnumber | BV047270919 |
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dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-658-33057-6 |
format | Thesis Electronic eBook |
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genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
genre_facet | Hochschulschrift |
id | DE-604.BV047270919 |
illustrated | Not Illustrated |
index_date | 2024-07-03T17:14:05Z |
indexdate | 2024-08-01T16:11:00Z |
institution | BVB |
isbn | 9783658330576 |
issn | 2626-2274 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032674614 |
oclc_num | 1250467554 |
open_access_boolean | |
owner | DE-573 DE-526 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-2070s DE-11 |
owner_facet | DE-573 DE-526 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-2070s DE-11 |
physical | 1 Online-Ressource (XXIV, 357 Seiten) 13 Illustrationen |
psigel | ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2021 ZDB-30-PQE FHD01_PQE_Kauf |
publishDate | 2021 |
publishDateSearch | 2021 |
publishDateSort | 2021 |
publisher | Springer Gabler Springer Fachmedien |
record_format | marc |
series2 | Entrepreneurial Management und Standortentwicklung, Perspektiven für Unternehmen und Destinationen |
spellingShingle | Hodson, Julian Michael 1977- Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations A Structural Model of Leisure Visitors' Destination Brand Associations Marketing Industries Tourismus (DE-588)4018406-7 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Destinationsmarketing (DE-588)1024713873 gnd Tourismusmarketing (DE-588)102470968X gnd |
subject_GND | (DE-588)4018406-7 (DE-588)4144679-3 (DE-588)4168907-0 (DE-588)4155366-4 (DE-588)1024713873 (DE-588)102470968X (DE-588)4113937-9 |
title | Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations A Structural Model of Leisure Visitors' Destination Brand Associations |
title_auth | Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations A Structural Model of Leisure Visitors' Destination Brand Associations |
title_exact_search | Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations A Structural Model of Leisure Visitors' Destination Brand Associations |
title_exact_search_txtP | Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations A Structural Model of Leisure Visitors' Destination Brand Associations |
title_full | Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations A Structural Model of Leisure Visitors' Destination Brand Associations by Julian Michael Hodson |
title_fullStr | Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations A Structural Model of Leisure Visitors' Destination Brand Associations by Julian Michael Hodson |
title_full_unstemmed | Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations A Structural Model of Leisure Visitors' Destination Brand Associations by Julian Michael Hodson |
title_short | Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations |
title_sort | connecting brand identity and consumer based brand equity for tourism destinations a structural model of leisure visitors destination brand associations |
title_sub | A Structural Model of Leisure Visitors' Destination Brand Associations |
topic | Marketing Industries Tourismus (DE-588)4018406-7 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingmanagement (DE-588)4168907-0 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Destinationsmarketing (DE-588)1024713873 gnd Tourismusmarketing (DE-588)102470968X gnd |
topic_facet | Marketing Industries Tourismus Markenpolitik Marketingmanagement Fremdenverkehrsgebiet Destinationsmarketing Tourismusmarketing Hochschulschrift |
url | https://doi.org/10.1007/978-3-658-33057-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032674614&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT hodsonjulianmichael connectingbrandidentityandconsumerbasedbrandequityfortourismdestinationsastructuralmodelofleisurevisitorsdestinationbrandassociations |