CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more tractio...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Pearce, Michael (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, NY Business Expert Press 2021
Ausgabe:	First edition
Schriftenreihe:	Business Expert Press Marketing Collection
Schlagworte:	Customer relations / Management Relationship marketing Strategic planning Kundenmanagement
Online-Zugang:	FHD01 FHN01 FWS01 FWS02 UBY01 Volltext
Zusammenfassung:	CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolutionin which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevanceof the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy
Beschreibung:	1 Online-Ressource (IX, 200 Seiten) Illustrationen
ISBN:	9781953349651