The essence of scenarios: learning from the Shell experience
In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or 'scenarios,' Shell aimed to avoid the false assumption that the fu...
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| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
2014
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| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 Volltext |
| Zusammenfassung: | In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or 'scenarios,' Shell aimed to avoid the false assumption that the future would look much like the present - an assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the company's innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 22 Feb 2021) |
| Beschreibung: | 1 Online-Ressource (168 Seiten) |
| ISBN: | 9789048522095 |
| DOI: | 10.1017/9789048522095 |
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| isbn | 9789048522095 |
| language | English |
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| spelling | Wilkinson, Angela ca. 20./21. Jh. (DE-588)1232353477 aut The essence of scenarios learning from the Shell experience Angela Wilkinson and Roland Kupers Amsterdam Amsterdam University Press 2014 1 Online-Ressource (168 Seiten) txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 22 Feb 2021) In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or 'scenarios,' Shell aimed to avoid the false assumption that the future would look much like the present - an assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the company's innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future. In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise Koninklijke Nederlandsche Petroleum Maatschappij Strategic planning Strategische Planung (DE-588)4309237-8 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Strategische Planung (DE-588)4309237-8 s Strategisches Management (DE-588)4124261-0 s Multinationales Unternehmen (DE-588)4075092-9 s DE-604 Management (DE-588)4037278-9 s Kupers, Roland 1959- (DE-588)1072392976 aut Erscheint auch als Druck-Ausgabe 978-90-896-4594-4 https://doi.org/10.1017/9789048522095 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Wilkinson, Angela ca. 20./21. Jh Kupers, Roland 1959- The essence of scenarios learning from the Shell experience Koninklijke Nederlandsche Petroleum Maatschappij Strategic planning Strategische Planung (DE-588)4309237-8 gnd Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4037278-9 (DE-588)4124261-0 (DE-588)4075092-9 |
| title | The essence of scenarios learning from the Shell experience |
| title_auth | The essence of scenarios learning from the Shell experience |
| title_exact_search | The essence of scenarios learning from the Shell experience |
| title_exact_search_txtP | The essence of scenarios learning from the Shell experience |
| title_full | The essence of scenarios learning from the Shell experience Angela Wilkinson and Roland Kupers |
| title_fullStr | The essence of scenarios learning from the Shell experience Angela Wilkinson and Roland Kupers |
| title_full_unstemmed | The essence of scenarios learning from the Shell experience Angela Wilkinson and Roland Kupers |
| title_short | The essence of scenarios |
| title_sort | the essence of scenarios learning from the shell experience |
| title_sub | learning from the Shell experience |
| topic | Koninklijke Nederlandsche Petroleum Maatschappij Strategic planning Strategische Planung (DE-588)4309237-8 gnd Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Koninklijke Nederlandsche Petroleum Maatschappij Strategic planning Strategische Planung Management Strategisches Management Multinationales Unternehmen |
| url | https://doi.org/10.1017/9789048522095 |
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