Verfügbarkeit: Business acumen for strategic communicators

Business acumen for strategic communicators: a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for...

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Bibliographische Detailangaben
Hauptverfasser:	Ragas, Matthew W. (VerfasserIn), Culp, Ron (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	United Kindom ; North America ; Japan ; India ; Malaysia ; China ; Bingley, UK Emerald Publishing 2021
Ausgabe:	First edition
Schlagworte:	Wirtschaft Öffentlichkeitsarbeit Unternehmen Kommunikation Wirtschaftssprache Success in business Business communication Electronic books
Online-Zugang:	EUV01 FAW01 FAW02 FWS01 FWS02 UBY01 UEI01 UER01 FHN01 URL des Erstveröffentlichers
Zusammenfassung:	Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you
Beschreibung:	1 Online-Ressource (xxiv, 308 Seiten) Illustrationen, Diagramme
ISBN:	9781838676599 9781838676612
DOI:	10.1108/9781838676599

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spellingShingle	Ragas, Matthew W. Culp, Ron Business acumen for strategic communicators a primer Wirtschaft (DE-588)4066399-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Wirtschaftssprache (DE-588)4117662-5 gnd
subject_GND	(DE-588)4066399-1 (DE-588)4043188-5 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4117662-5
title	Business acumen for strategic communicators a primer
title_auth	Business acumen for strategic communicators a primer
title_exact_search	Business acumen for strategic communicators a primer
title_exact_search_txtP	Business acumen for strategic communicators a primer
title_full	Business acumen for strategic communicators a primer by Matthew W. Ragas (DePaul University, USA) and Ron Culp (DePaul University, USA)
title_fullStr	Business acumen for strategic communicators a primer by Matthew W. Ragas (DePaul University, USA) and Ron Culp (DePaul University, USA)
title_full_unstemmed	Business acumen for strategic communicators a primer by Matthew W. Ragas (DePaul University, USA) and Ron Culp (DePaul University, USA)
title_short	Business acumen for strategic communicators
title_sort	business acumen for strategic communicators a primer
title_sub	a primer
topic	Wirtschaft (DE-588)4066399-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Wirtschaftssprache (DE-588)4117662-5 gnd
topic_facet	Wirtschaft Öffentlichkeitsarbeit Unternehmen Kommunikation Wirtschaftssprache
url	https://doi.org/10.1108/9781838676599
work_keys_str_mv	AT ragasmattheww businessacumenforstrategiccommunicatorsaprimer AT culpron businessacumenforstrategiccommunicatorsaprimer

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