Brand trust and blockchain technology: a consumer and user centered investigation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Bamberg
Januar 2021
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | vi, 141 Seiten Diagramme |
Internformat
MARC
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| 245 | 1 | 0 | |a Brand trust and blockchain technology |b a consumer and user centered investigation |c Martin Fleischmann |
| 264 | 1 | |a Bamberg |c Januar 2021 | |
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| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Otto-Friedrich-Universität Bamberg |d 2021 | ||
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Datensatz im Suchindex
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|---|---|
| adam_text |
TABLE
OF
CONTENTS
TABLE
OF
CONTENTS
.
I
LIST
OF
FIGURES
.
IV
LIST
OF
TABLES
.
V
LIST
OF
ABBREVIATIONS
AND
SYMBOLS
.
VI
1.
INTRODUCTION
.
1
1.1.
BRAND
TRUST
IN
THE
DIGITAL
AGE
.
1
1.2.
BLOCKCHAIN
TECHNOLOGY
IN
BUSINESS
APPLICATIONS
.
2
1.3.
RESEARCH
QUESTIONS
AND
OBJECTIVES
.
3
1.4.
OVERVIEW
OF
CHAPTERS
.
6
2.
THE
BRAND
TRUST
CONCEPT
.
8
2.1.
AN
INTRODUCTION
TO
THE
TRUST
CONCEPT
.
8
2.1.1.
AN
INTERDISCIPLINARY
PERSPECTIVE
ON
TRUST
.
8
2.1.2.
THE
ROLE
OF
TRUST
IN
TECHNOLOGY
ADOPTION
.
10
2.1.3.
TRUST
REPAIR
THEORIES
.
11
2.2.
DEFINITION
OF
BRAND
TRUST
.
14
2.3.
BRAND
TRUST
IN
THE
DIGITAL
SPACE
.
15
2.3.1.
ANTECEDENTS
OF
BRAND
TRUST
IN
THE
DIGITAL
SPACE
.
18
2.3.2.
OUTCOMES
OF
BRAND
TRUST
IN
THE
DIGITAL
SPACE
.
22
2.3.3.
BRAND
TRUST
AS
A
MEDIATOR
AND/OR
MODERATOR
IN
THE
DIGITAL
SPACE
.
24
3.
BLOCKCHAIN
TECHNOLOGY
.
25
3.1.
A
BRIEF
INTRODUCTION
TO
BLOCKCHAIN
TECHNOLOGY
.
25
3.2.
THE
BLOCKCHAIN
VALUE
PROPOSITION
TO
THE
UC
.
26
3.2.1.
BENEFITS
AND
BARRIERS
OF
BLOCKCHAIN
TECHNOLOGY
AND
APPLICATIONS
.
27
3.2.2.
BLOCKCHAIN
USE
CASES
IN
BUSINESS
SETTINGS
.
31
3.3.
BLOCKCHAIN
TECHNOLOGY,
TRUST
AND
BRAND
TRUST
.
32
4.
EMPIRICAL
STUDY
A:
QUALITATIVE
EXPLORATION
OF
TRUST
AND
BRAND
TRUST
CONCEPTS
IN
BLOCKCHAIN
TECHNOLOGY
.
35
4.1.
RESEARCH
QUESTIONS
.
36
4.2.
RESEARCH
DESIGN
.
36
4.2.1.
SAMPLE
AND
DATA
COLLECTION
.
37
4.2.2.
DATA
ANALYSIS
.
45
4.3.
RESULTS
.
45
4.3.1.
BENEFITS
AND
STRENGTHS
OF
BLOCKCHAIN
TECHNOLOGY
AND
APPLICATIONS
.
46
4.3.2.
BARRIERS
AND
WEAKNESSES
OF
BLOCKCHAIN
TECHNOLOGY
AND
APPLICATIONS
.
54
4.3.3.
THE
ROLE
OF
TRUST
IN
THE
CONTEXT
OF
BLOCKCHAIN
TECHNOLOGY
AND
APPLICATIONS
.
58
4.3.4.
BLOCKCHAIN
TECHNOLOGY
AND
THE
CONCEPT
OF
BRAND
TRUST
.
64
4.4.
DISCUSSION
.
66
5.
EMPIRICAL
STUDY
B:
QUANTITATIVE
INVESTIGATION
OF
BRAND
TRUST
IN
THE
REALM
OF
BLOCKCHAIN
TECHNOLOGY
.
69
5.1.
RESEARCH
QUESTIONS,
THEORETICAL
FRAMEWORK
AND
HYPOTHESES.
70
5.2.
RESEARCH
DESIGN.
79
5.2.1.
SAMPLE
AND
DATA
COLLECTION
.
79
5.2.2.
EXPERIMENTAL
SETUP
.
81
5.2.3.
MEASURES
.
84
5.3.
RESULTS
.87
5.3.1.
DESCRIPTIVES
.
87
5.3.2.
PAIRED
SAMPLES
T
TESTS
.
91
5.3.3.
INDEPENDENT
SAMPLES
T
TESTS
.
94
5.3.4.
STRUCTURAL
EQUATION
MODELING
.
97
5.4.
DISCUSSION
.
99
6.
OVERALL
DISCUSSION
.
104
6.1.
COMBINED
EMPIRICAL
RESULTS
FROM
STUDIES
A
AND
B
.
104
6.2.
THEORETICAL
CONTRIBUTIONS
.
106
6.3.
IMPLICATIONS
FOR
MANAGERIAL
PRACTICE
.
108
II
6.4.
LIMITATIONS
AND
AVENUES
FOR
FUTURE
RESEARCH.
110
7.
CONCLUSION
.
113
APPENDICES
.
114
APPENDIX
A.
SYSTEMATIC
LITERATURE
REVIEW
ON
BRAND
TRUST
IN
THE
DIGITAL
SPACE
.
114
APPENDIX
B.
TRUST
REPAIR
STRATEGY
PRM-A
.
120
APPENDIX
C.
TRUST
REPAIR
STRATEGY
PRM-B
.
121
APPENDIX
D.
PAIRED
SAMPLES
T
TESTS
-
ADDITIONAL
STATISTICS
.
122
REFERENCES
.
123
III |
| adam_txt |
TABLE
OF
CONTENTS
TABLE
OF
CONTENTS
.
I
LIST
OF
FIGURES
.
IV
LIST
OF
TABLES
.
V
LIST
OF
ABBREVIATIONS
AND
SYMBOLS
.
VI
1.
INTRODUCTION
.
1
1.1.
BRAND
TRUST
IN
THE
DIGITAL
AGE
.
1
1.2.
BLOCKCHAIN
TECHNOLOGY
IN
BUSINESS
APPLICATIONS
.
2
1.3.
RESEARCH
QUESTIONS
AND
OBJECTIVES
.
3
1.4.
OVERVIEW
OF
CHAPTERS
.
6
2.
THE
BRAND
TRUST
CONCEPT
.
8
2.1.
AN
INTRODUCTION
TO
THE
TRUST
CONCEPT
.
8
2.1.1.
AN
INTERDISCIPLINARY
PERSPECTIVE
ON
TRUST
.
8
2.1.2.
THE
ROLE
OF
TRUST
IN
TECHNOLOGY
ADOPTION
.
10
2.1.3.
TRUST
REPAIR
THEORIES
.
11
2.2.
DEFINITION
OF
BRAND
TRUST
.
14
2.3.
BRAND
TRUST
IN
THE
DIGITAL
SPACE
.
15
2.3.1.
ANTECEDENTS
OF
BRAND
TRUST
IN
THE
DIGITAL
SPACE
.
18
2.3.2.
OUTCOMES
OF
BRAND
TRUST
IN
THE
DIGITAL
SPACE
.
22
2.3.3.
BRAND
TRUST
AS
A
MEDIATOR
AND/OR
MODERATOR
IN
THE
DIGITAL
SPACE
.
24
3.
BLOCKCHAIN
TECHNOLOGY
.
25
3.1.
A
BRIEF
INTRODUCTION
TO
BLOCKCHAIN
TECHNOLOGY
.
25
3.2.
THE
BLOCKCHAIN
VALUE
PROPOSITION
TO
THE
UC
.
26
3.2.1.
BENEFITS
AND
BARRIERS
OF
BLOCKCHAIN
TECHNOLOGY
AND
APPLICATIONS
.
27
3.2.2.
BLOCKCHAIN
USE
CASES
IN
BUSINESS
SETTINGS
.
31
3.3.
BLOCKCHAIN
TECHNOLOGY,
TRUST
AND
BRAND
TRUST
.
32
4.
EMPIRICAL
STUDY
A:
QUALITATIVE
EXPLORATION
OF
TRUST
AND
BRAND
TRUST
CONCEPTS
IN
BLOCKCHAIN
TECHNOLOGY
.
35
4.1.
RESEARCH
QUESTIONS
.
36
4.2.
RESEARCH
DESIGN
.
36
4.2.1.
SAMPLE
AND
DATA
COLLECTION
.
37
4.2.2.
DATA
ANALYSIS
.
45
4.3.
RESULTS
.
45
4.3.1.
BENEFITS
AND
STRENGTHS
OF
BLOCKCHAIN
TECHNOLOGY
AND
APPLICATIONS
.
46
4.3.2.
BARRIERS
AND
WEAKNESSES
OF
BLOCKCHAIN
TECHNOLOGY
AND
APPLICATIONS
.
54
4.3.3.
THE
ROLE
OF
TRUST
IN
THE
CONTEXT
OF
BLOCKCHAIN
TECHNOLOGY
AND
APPLICATIONS
.
58
4.3.4.
BLOCKCHAIN
TECHNOLOGY
AND
THE
CONCEPT
OF
BRAND
TRUST
.
64
4.4.
DISCUSSION
.
66
5.
EMPIRICAL
STUDY
B:
QUANTITATIVE
INVESTIGATION
OF
BRAND
TRUST
IN
THE
REALM
OF
BLOCKCHAIN
TECHNOLOGY
.
69
5.1.
RESEARCH
QUESTIONS,
THEORETICAL
FRAMEWORK
AND
HYPOTHESES.
70
5.2.
RESEARCH
DESIGN.
79
5.2.1.
SAMPLE
AND
DATA
COLLECTION
.
79
5.2.2.
EXPERIMENTAL
SETUP
.
81
5.2.3.
MEASURES
.
84
5.3.
RESULTS
.87
5.3.1.
DESCRIPTIVES
.
87
5.3.2.
PAIRED
SAMPLES
T
TESTS
.
91
5.3.3.
INDEPENDENT
SAMPLES
T
TESTS
.
94
5.3.4.
STRUCTURAL
EQUATION
MODELING
.
97
5.4.
DISCUSSION
.
99
6.
OVERALL
DISCUSSION
.
104
6.1.
COMBINED
EMPIRICAL
RESULTS
FROM
STUDIES
A
AND
B
.
104
6.2.
THEORETICAL
CONTRIBUTIONS
.
106
6.3.
IMPLICATIONS
FOR
MANAGERIAL
PRACTICE
.
108
II
6.4.
LIMITATIONS
AND
AVENUES
FOR
FUTURE
RESEARCH.
110
7.
CONCLUSION
.
113
APPENDICES
.
114
APPENDIX
A.
SYSTEMATIC
LITERATURE
REVIEW
ON
BRAND
TRUST
IN
THE
DIGITAL
SPACE
.
114
APPENDIX
B.
TRUST
REPAIR
STRATEGY
PRM-A
.
120
APPENDIX
C.
TRUST
REPAIR
STRATEGY
PRM-B
.
121
APPENDIX
D.
PAIRED
SAMPLES
T
TESTS
-
ADDITIONAL
STATISTICS
.
122
REFERENCES
.
123
III |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Fleischmann, Martin |
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| author_facet | Fleischmann, Martin |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV047266334 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T17:12:45Z |
| indexdate | 2024-07-31T00:20:21Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032670096 |
| oclc_num | 1249667146 |
| open_access_boolean | |
| owner | DE-12 DE-22 DE-BY-UBG DE-N2 DE-20 DE-188 DE-384 DE-703 DE-473 DE-BY-UBG DE-739 DE-945 |
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| physical | vi, 141 Seiten Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| record_format | marc |
| spelling | Fleischmann, Martin Verfasser (DE-588)1232686166 aut Brand trust and blockchain technology a consumer and user centered investigation Martin Fleischmann Bamberg Januar 2021 vi, 141 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Otto-Friedrich-Universität Bamberg 2021 Marke (DE-588)4074577-6 gnd rswk-swf Blockchain (DE-588)1124028595 gnd rswk-swf Vertrauen (DE-588)4063290-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marke (DE-588)4074577-6 s Vertrauen (DE-588)4063290-8 s Blockchain (DE-588)1124028595 s DE-604 B:DE-101 application/pdf https://d-nb.info/1231499834/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032670096&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fleischmann, Martin Brand trust and blockchain technology a consumer and user centered investigation Marke (DE-588)4074577-6 gnd Blockchain (DE-588)1124028595 gnd Vertrauen (DE-588)4063290-8 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)1124028595 (DE-588)4063290-8 (DE-588)4113937-9 |
| title | Brand trust and blockchain technology a consumer and user centered investigation |
| title_auth | Brand trust and blockchain technology a consumer and user centered investigation |
| title_exact_search | Brand trust and blockchain technology a consumer and user centered investigation |
| title_exact_search_txtP | Brand trust and blockchain technology a consumer and user centered investigation |
| title_full | Brand trust and blockchain technology a consumer and user centered investigation Martin Fleischmann |
| title_fullStr | Brand trust and blockchain technology a consumer and user centered investigation Martin Fleischmann |
| title_full_unstemmed | Brand trust and blockchain technology a consumer and user centered investigation Martin Fleischmann |
| title_short | Brand trust and blockchain technology |
| title_sort | brand trust and blockchain technology a consumer and user centered investigation |
| title_sub | a consumer and user centered investigation |
| topic | Marke (DE-588)4074577-6 gnd Blockchain (DE-588)1124028595 gnd Vertrauen (DE-588)4063290-8 gnd |
| topic_facet | Marke Blockchain Vertrauen Hochschulschrift |
| url | https://d-nb.info/1231499834/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032670096&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT fleischmannmartin brandtrustandblockchaintechnologyaconsumerandusercenteredinvestigation |
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