Innovation from emerging markets: from copycats to leaders
"For two centuries since the industrial revolution, technological and other breakthrough innovations occurred in industrialized Europe and North America, and then diffused to other parts of the world. After World War 2, a few other countries, such as Japan and South Korea, joined the exclusive...
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| Weitere Verfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, United Kingdom ; New York, NY
Cambridge University Press
2021
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | UBR01 |
| Zusammenfassung: | "For two centuries since the industrial revolution, technological and other breakthrough innovations occurred in industrialized Europe and North America, and then diffused to other parts of the world. After World War 2, a few other countries, such as Japan and South Korea, joined the exclusive club of cutting-edge innovators. But since 2000, a number of emerging economies have started to produce innovations of their own. In our work on reverse innovation, Vijay Govindarajan and I argued that we may be at the cusp of a new era in which important innovations could emanate from emerging economies and then diffuse to the rest of the world, including, sometimes, to industrialized countries. The initial wave of innovations from emerging economies, such as China and India, was largely based on process innovations, particularly to make products much more affordable, often at costs that were 80-90 percent lower than in the industrialized countries. Other innovations attempted to make products simpler to use and easier to maintain in the harsh and underdeveloped conditions found in most low-income countries. Accomplishing these results did not usually require technological breakthroughs, but it was based on a lot more than the cheap labor in emerging economies. For instance, it also involved new processes and business models that were asset-light and leveraged alliances among multiple partners. Local companies often took the lead in pursuing affordability innovation, because they understood the needs of emerging-market customers better than foreign multinationals, they had a low-cost mindset, and they had no legacy of high-margin products to defend. Foreign multinationals reluctantly joined in this kind of innovation to defend their position in rapidly-growing emerging economies and to guard against future challenges by emerging-market firms in the MNCs' own backyards, i.e. developed-country markets." |
| Beschreibung: | Includes bibliographical references and index 2101 |
| Beschreibung: | 1 Online-Ressource (xxii, 388 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781108808484 |
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| 520 | 3 | |a "For two centuries since the industrial revolution, technological and other breakthrough innovations occurred in industrialized Europe and North America, and then diffused to other parts of the world. After World War 2, a few other countries, such as Japan and South Korea, joined the exclusive club of cutting-edge innovators. But since 2000, a number of emerging economies have started to produce innovations of their own. In our work on reverse innovation, Vijay Govindarajan and I argued that we may be at the cusp of a new era in which important innovations could emanate from emerging economies and then diffuse to the rest of the world, including, sometimes, to industrialized countries. The initial wave of innovations from emerging economies, such as China and India, was largely based on process innovations, particularly to make products much more affordable, often at costs that were 80-90 percent lower than in the industrialized countries. Other innovations attempted to make products simpler to use and easier to maintain in the harsh and underdeveloped conditions found in most low-income countries. Accomplishing these results did not usually require technological breakthroughs, but it was based on a lot more than the cheap labor in emerging economies. For instance, it also involved new processes and business models that were asset-light and leveraged alliances among multiple partners. Local companies often took the lead in pursuing affordability innovation, because they understood the needs of emerging-market customers better than foreign multinationals, they had a low-cost mindset, and they had no legacy of high-margin products to defend. Foreign multinationals reluctantly joined in this kind of innovation to defend their position in rapidly-growing emerging economies and to guard against future challenges by emerging-market firms in the MNCs' own backyards, i.e. developed-country markets." | |
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Datensatz im Suchindex
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| author2 | Cahen, Fernanda Ribeiro Casanova, Lourdes Miroux, Anne |
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| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| isbn | 9781108808484 |
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| spelling | Innovation from emerging markets from copycats to leaders edited by Fernanda Cahen (FEI University Center), Lourdes Casanova (Cornell University), Anne Miroux (Cornell University) First published Cambridge, United Kingdom ; New York, NY Cambridge University Press 2021 1 Online-Ressource (xxii, 388 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index 2101 "For two centuries since the industrial revolution, technological and other breakthrough innovations occurred in industrialized Europe and North America, and then diffused to other parts of the world. After World War 2, a few other countries, such as Japan and South Korea, joined the exclusive club of cutting-edge innovators. But since 2000, a number of emerging economies have started to produce innovations of their own. In our work on reverse innovation, Vijay Govindarajan and I argued that we may be at the cusp of a new era in which important innovations could emanate from emerging economies and then diffuse to the rest of the world, including, sometimes, to industrialized countries. The initial wave of innovations from emerging economies, such as China and India, was largely based on process innovations, particularly to make products much more affordable, often at costs that were 80-90 percent lower than in the industrialized countries. Other innovations attempted to make products simpler to use and easier to maintain in the harsh and underdeveloped conditions found in most low-income countries. Accomplishing these results did not usually require technological breakthroughs, but it was based on a lot more than the cheap labor in emerging economies. For instance, it also involved new processes and business models that were asset-light and leveraged alliances among multiple partners. Local companies often took the lead in pursuing affordability innovation, because they understood the needs of emerging-market customers better than foreign multinationals, they had a low-cost mindset, and they had no legacy of high-margin products to defend. Foreign multinationals reluctantly joined in this kind of innovation to defend their position in rapidly-growing emerging economies and to guard against future challenges by emerging-market firms in the MNCs' own backyards, i.e. developed-country markets." Emerging Market (DE-588)4398432-0 gnd rswk-swf Innovationsförderung (DE-588)4114020-5 gnd rswk-swf Schwellenländer (DE-588)4053920-9 gnd rswk-swf Technological innovations / Economic aspects / Developing countries New products / Developing countries New business enterprises / Developing countries (DE-588)4143413-4 Aufsatzsammlung gnd-content Schwellenländer (DE-588)4053920-9 g Emerging Market (DE-588)4398432-0 s Innovationsförderung (DE-588)4114020-5 s DE-604 Cahen, Fernanda Ribeiro (DE-588)1102898104 edt Casanova, Lourdes (DE-588)1056209151 edt Miroux, Anne (DE-588)170341909 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-108-48686-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-108-70837-1 |
| spellingShingle | Innovation from emerging markets from copycats to leaders Emerging Market (DE-588)4398432-0 gnd Innovationsförderung (DE-588)4114020-5 gnd |
| subject_GND | (DE-588)4398432-0 (DE-588)4114020-5 (DE-588)4053920-9 (DE-588)4143413-4 |
| title | Innovation from emerging markets from copycats to leaders |
| title_auth | Innovation from emerging markets from copycats to leaders |
| title_exact_search | Innovation from emerging markets from copycats to leaders |
| title_exact_search_txtP | Innovation from emerging markets from copycats to leaders |
| title_full | Innovation from emerging markets from copycats to leaders edited by Fernanda Cahen (FEI University Center), Lourdes Casanova (Cornell University), Anne Miroux (Cornell University) |
| title_fullStr | Innovation from emerging markets from copycats to leaders edited by Fernanda Cahen (FEI University Center), Lourdes Casanova (Cornell University), Anne Miroux (Cornell University) |
| title_full_unstemmed | Innovation from emerging markets from copycats to leaders edited by Fernanda Cahen (FEI University Center), Lourdes Casanova (Cornell University), Anne Miroux (Cornell University) |
| title_short | Innovation from emerging markets |
| title_sort | innovation from emerging markets from copycats to leaders |
| title_sub | from copycats to leaders |
| topic | Emerging Market (DE-588)4398432-0 gnd Innovationsförderung (DE-588)4114020-5 gnd |
| topic_facet | Emerging Market Innovationsförderung Schwellenländer Aufsatzsammlung |
| work_keys_str_mv | AT cahenfernandaribeiro innovationfromemergingmarketsfromcopycatstoleaders AT casanovalourdes innovationfromemergingmarketsfromcopycatstoleaders AT mirouxanne innovationfromemergingmarketsfromcopycatstoleaders |