Verfügbarkeit: The machine age of customer insight

The machine age of customer insight:

The Machine Age of Customer Insightdemonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business an...

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Bibliographische Detailangaben
Weitere Verfasser:	Einhorn, Martin 1973- (HerausgeberIn), Löffler, Michael (HerausgeberIn), Bellis, Emanuel de 1985- (HerausgeberIn), Herrmann, Andreas 1964- (HerausgeberIn), Burghartz, Pia 1989- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Bingley, UK Emerald Publishing 2021
Ausgabe:	First edition
Schlagworte:	Consumer behavior / Data processing Machine learning Maschinelles Lernen Kundenprofil Datenanalyse
Online-Zugang:	FHD01 FWS01 FWS02 UBY01 UEI01 UER01 FHN01 URL des Erstveröffentlichers
Zusammenfassung:	The Machine Age of Customer Insightdemonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically
Beschreibung:	1 Online-Ressource (vi, 231 Seiten)
ISBN:	9781839096945 9781839096969
DOI:	10.1108/9781839096945

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MARC


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indexdate	2024-08-01T16:15:02Z
institution	BVB
isbn	9781839096945 9781839096969
language	English
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spellingShingle	The machine age of customer insight Consumer behavior / Data processing Machine learning Maschinelles Lernen (DE-588)4193754-5 gnd Kundenprofil (DE-588)7559163-7 gnd Datenanalyse (DE-588)4123037-1 gnd
subject_GND	(DE-588)4193754-5 (DE-588)7559163-7 (DE-588)4123037-1
title	The machine age of customer insight
title_auth	The machine age of customer insight
title_exact_search	The machine age of customer insight
title_exact_search_txtP	The machine age of customer insight
title_full	The machine age of customer insight edited by Dr. Martin Einhorn, Prof. Dr. Michael Löffler, Prof. Dr. Emanuel de Bellis, Prof. Dr. Andreas Herrmann, Pia Burghartz
title_fullStr	The machine age of customer insight edited by Dr. Martin Einhorn, Prof. Dr. Michael Löffler, Prof. Dr. Emanuel de Bellis, Prof. Dr. Andreas Herrmann, Pia Burghartz
title_full_unstemmed	The machine age of customer insight edited by Dr. Martin Einhorn, Prof. Dr. Michael Löffler, Prof. Dr. Emanuel de Bellis, Prof. Dr. Andreas Herrmann, Pia Burghartz
title_short	The machine age of customer insight
title_sort	the machine age of customer insight
topic	Consumer behavior / Data processing Machine learning Maschinelles Lernen (DE-588)4193754-5 gnd Kundenprofil (DE-588)7559163-7 gnd Datenanalyse (DE-588)4123037-1 gnd
topic_facet	Consumer behavior / Data processing Machine learning Maschinelles Lernen Kundenprofil Datenanalyse
url	https://doi.org/10.1108/9781839096945
work_keys_str_mv	AT einhornmartin themachineageofcustomerinsight AT lofflermichael themachineageofcustomerinsight AT bellisemanuelde themachineageofcustomerinsight AT herrmannandreas themachineageofcustomerinsight AT burghartzpia themachineageofcustomerinsight

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