Data-driven personalisation in markets, politics and law:

"It is almost certain that your life is awash in data-drivenpersonalisation, which gathers personal information and compares it to personal information gathered about others to provide tailored outputs and decisions. It's shifted your life in the past day, probably in the past hour, and -...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Kohl, Uta (HerausgeberIn), Eisler, Jacob 1982- (HerausgeberIn)
Format: Buch
Sprache:English
Veröffentlicht: Cambridge, United Kingdom ; New York, NY Cambridge University Press [2021]
Schlagworte:
Zusammenfassung:"It is almost certain that your life is awash in data-drivenpersonalisation, which gathers personal information and compares it to personal information gathered about others to provide tailored outputs and decisions. It's shifted your life in the past day, probably in the past hour, and - if you're reading this on a screen - perhaps in the past minute. It has tried to influence what you buy, what media you watch, who you vote for, how you spend your time, what you believe, who you want to be. In short, the very things that make you, you. Yet the omnipresence of data-driven personalisation does not mean it is easily perceived or controlled by those it influences. This personalisation is oftenimplemented through machine learning algorithms that are subtly embedded into day-to-day life. The most familiar type may be the humble internet advertisement, which sometimes seems to predict, rather than just echo, your latest interests and desires. But as this book shows, personalisation ranges far wider than that, shaping interactions with private and public parties, with both a predictable influence in domains of technological innovation (think Facebook and Uber) as well as surprising infiltrations into domains as old as human society itself (think politics, medicine, and law enforcement)"--
Beschreibung:Includes index
Beschreibung:xvi, 316 Seiten
ISBN:9781108835695
1108835694
9781108813082
1108813089

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