Key marketing metrics: the 50+ metrics every manager needs to know
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2021
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | UER01 |
| Beschreibung: | 1 Online-Ressource (XIV, 478 Seiten) |
| ISBN: | 9781292360874 |
Internformat
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Datensatz im Suchindex
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| author | Bendle, Neil T. Farris, Paul W. Pfeifer, Phillip E. Reibstein, David J. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Electronic eBook |
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| index_date | 2024-07-03T17:01:46Z |
| indexdate | 2024-07-10T09:06:24Z |
| institution | BVB |
| isbn | 9781292360874 |
| language | English |
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| spelling | Bendle, Neil T. Verfasser (DE-588)1098159543 aut Key marketing metrics the 50+ metrics every manager needs to know Neil T. Bendle, Paul W. Farri, Phillip E. Pfeifer, David J. Reibstein Third edition Harlow, England Pearson 2021 1 Online-Ressource (XIV, 478 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing research Marketing Mathematical models Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kennzahl (DE-588)4114166-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kennzahl (DE-588)4114166-0 s DE-188 Marketingmanagement (DE-588)4168907-0 s Farris, Paul W. Verfasser (DE-588)142526290 aut Pfeifer, Phillip E. Verfasser (DE-588)170034275 aut Reibstein, David J. Verfasser (DE-588)171714709 aut Erscheint auch als Online-Ausgabe, ePub 978-1-292-36088-1 Erscheint auch als Druck-Ausgabe 978-1-292-36086-7 |
| spellingShingle | Bendle, Neil T. Farris, Paul W. Pfeifer, Phillip E. Reibstein, David J. Key marketing metrics the 50+ metrics every manager needs to know Marketing research Marketing Mathematical models Marketingmanagement (DE-588)4168907-0 gnd Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4114166-0 (DE-588)4037589-4 |
| title | Key marketing metrics the 50+ metrics every manager needs to know |
| title_auth | Key marketing metrics the 50+ metrics every manager needs to know |
| title_exact_search | Key marketing metrics the 50+ metrics every manager needs to know |
| title_exact_search_txtP | Key marketing metrics the 50+ metrics every manager needs to know |
| title_full | Key marketing metrics the 50+ metrics every manager needs to know Neil T. Bendle, Paul W. Farri, Phillip E. Pfeifer, David J. Reibstein |
| title_fullStr | Key marketing metrics the 50+ metrics every manager needs to know Neil T. Bendle, Paul W. Farri, Phillip E. Pfeifer, David J. Reibstein |
| title_full_unstemmed | Key marketing metrics the 50+ metrics every manager needs to know Neil T. Bendle, Paul W. Farri, Phillip E. Pfeifer, David J. Reibstein |
| title_short | Key marketing metrics |
| title_sort | key marketing metrics the 50 metrics every manager needs to know |
| title_sub | the 50+ metrics every manager needs to know |
| topic | Marketing research Marketing Mathematical models Marketingmanagement (DE-588)4168907-0 gnd Kennzahl (DE-588)4114166-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing research Marketing Mathematical models Marketingmanagement Kennzahl Marketing |
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