Customer relationship marketing: theoretical and managerial perspectives
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey
World Scientific
[2021]
|
| Schlagworte: | |
| Online-Zugang: | EUV01 UBR01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (xxii, 348 Seiten) Illustrationen |
| ISBN: | 9781944659738 9781944659721 |
| DOI: | 10.1142/Y0022 |
Internformat
MARC
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1142/Y0022 |
| format | Electronic eBook |
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| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Customer relationship marketing theoretical and managerial perspectives Naresh K Malhotra (Georgia Institute of Technology, USA), James Agarwal (University of Calgary, Canada) New Jersey World Scientific [2021] © 2021 1 Online-Ressource (xxii, 348 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s DE-604 Agarwal, James Verfasser (DE-588)1233762192 aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-944659-74-5 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-944659-71-4 https://doi.org/10.1142/Y0022 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Malhotra, Naresh K. Agarwal, James Customer relationship marketing theoretical and managerial perspectives Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4789127-0 (DE-588)4123623-3 |
| title | Customer relationship marketing theoretical and managerial perspectives |
| title_auth | Customer relationship marketing theoretical and managerial perspectives |
| title_exact_search | Customer relationship marketing theoretical and managerial perspectives |
| title_exact_search_txtP | Customer relationship marketing theoretical and managerial perspectives |
| title_full | Customer relationship marketing theoretical and managerial perspectives Naresh K Malhotra (Georgia Institute of Technology, USA), James Agarwal (University of Calgary, Canada) |
| title_fullStr | Customer relationship marketing theoretical and managerial perspectives Naresh K Malhotra (Georgia Institute of Technology, USA), James Agarwal (University of Calgary, Canada) |
| title_full_unstemmed | Customer relationship marketing theoretical and managerial perspectives Naresh K Malhotra (Georgia Institute of Technology, USA), James Agarwal (University of Calgary, Canada) |
| title_short | Customer relationship marketing |
| title_sort | customer relationship marketing theoretical and managerial perspectives |
| title_sub | theoretical and managerial perspectives |
| topic | Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Kundenmanagement Beziehungsmarketing Lehrbuch |
| url | https://doi.org/10.1142/Y0022 |
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