Branding Bhakti: Krishna consciousness and the makeover of a movement
"How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the In...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bloomington, Indiana
Indiana University Press
[2021]
|
| Schriftenreihe: | Framing the global book series
|
| Schlagworte: | |
| Zusammenfassung: | "How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-klife balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal"-- |
| Beschreibung: | xiii, 270 Seiten Illustrationen 24 cm |
| ISBN: | 9780253054890 9780253054883 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047227895 | ||
| 003 | DE-604 | ||
| 005 | 20210520 | ||
| 007 | t | ||
| 008 | 210407s2021 a||| b||| 00||| eng d | ||
| 020 | |a 9780253054890 |c (pbk.) |9 978-0-253-05489-0 | ||
| 020 | |a 9780253054883 |c (hbk.) |9 978-0-253-05488-3 | ||
| 035 | |a (OCoLC)1250467218 | ||
| 035 | |a (DE-599)BVBBV047227895 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 100 | 1 | |a Karapanagiotis, Nicole |e Verfasser |0 (DE-588)1230890963 |4 aut | |
| 245 | 1 | 0 | |a Branding Bhakti |b Krishna consciousness and the makeover of a movement |c Nicole Karapanagiotis |
| 264 | 1 | |a Bloomington, Indiana |b Indiana University Press |c [2021] | |
| 300 | |a xiii, 270 Seiten |b Illustrationen |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Framing the global book series | |
| 505 | 8 | |a Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclusion -- Glossary -- Bibliography | |
| 520 | 3 | |a "How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-klife balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal"-- | |
| 610 | 2 | 7 | |a Hare-Krischna-Bewegung |0 (DE-588)5159305-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Meditation |0 (DE-588)4038241-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Yoga |0 (DE-588)4067199-9 |2 gnd |9 rswk-swf |
| 653 | 2 | |a International Society for Krishna Consciousness / United States | |
| 653 | 2 | |a International Society for Krishna Consciousness / India | |
| 653 | 0 | |a Work-life balance / Religious aspects / Hinduism | |
| 653 | 0 | |a Meditation / Hinduism | |
| 653 | 0 | |a Yoga | |
| 653 | 0 | |a Globalization / Religious aspects / Hinduism | |
| 653 | 2 | |a International Society for Krishna Consciousness | |
| 653 | 0 | |a Globalization / Religious aspects / Hinduism | |
| 653 | 0 | |a Meditation / Hinduism | |
| 653 | 0 | |a Yoga | |
| 653 | 2 | |a India | |
| 653 | 2 | |a United States | |
| 689 | 0 | 0 | |a Hare-Krischna-Bewegung |0 (DE-588)5159305-1 |D b |
| 689 | 0 | 1 | |a Yoga |0 (DE-588)4067199-9 |D s |
| 689 | 0 | 2 | |a Meditation |0 (DE-588)4038241-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-253-05490-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032632424 | ||
Datensatz im Suchindex
| _version_ | 1804182356880261120 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Karapanagiotis, Nicole |
| author_GND | (DE-588)1230890963 |
| author_facet | Karapanagiotis, Nicole |
| author_role | aut |
| author_sort | Karapanagiotis, Nicole |
| author_variant | n k nk |
| building | Verbundindex |
| bvnumber | BV047227895 |
| contents | Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclusion -- Glossary -- Bibliography |
| ctrlnum | (OCoLC)1250467218 (DE-599)BVBBV047227895 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03786nam a2200541 c 4500</leader><controlfield tag="001">BV047227895</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210520 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">210407s2021 a||| b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780253054890</subfield><subfield code="c">(pbk.)</subfield><subfield code="9">978-0-253-05489-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780253054883</subfield><subfield code="c">(hbk.)</subfield><subfield code="9">978-0-253-05488-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1250467218</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047227895</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Karapanagiotis, Nicole</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1230890963</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding Bhakti</subfield><subfield code="b">Krishna consciousness and the makeover of a movement</subfield><subfield code="c">Nicole Karapanagiotis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bloomington, Indiana</subfield><subfield code="b">Indiana University Press</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiii, 270 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Framing the global book series</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclusion -- Glossary -- Bibliography</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-klife balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal"--</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Hare-Krischna-Bewegung</subfield><subfield code="0">(DE-588)5159305-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Meditation</subfield><subfield code="0">(DE-588)4038241-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Yoga</subfield><subfield code="0">(DE-588)4067199-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="2"><subfield code="a">International Society for Krishna Consciousness / United States</subfield></datafield><datafield tag="653" ind1=" " ind2="2"><subfield code="a">International Society for Krishna Consciousness / India</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Work-life balance / Religious aspects / Hinduism</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Meditation / Hinduism</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Yoga</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Globalization / Religious aspects / Hinduism</subfield></datafield><datafield tag="653" ind1=" " ind2="2"><subfield code="a">International Society for Krishna Consciousness</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Globalization / Religious aspects / Hinduism</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Meditation / Hinduism</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Yoga</subfield></datafield><datafield tag="653" ind1=" " ind2="2"><subfield code="a">India</subfield></datafield><datafield tag="653" ind1=" " ind2="2"><subfield code="a">United States</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Hare-Krischna-Bewegung</subfield><subfield code="0">(DE-588)5159305-1</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Yoga</subfield><subfield code="0">(DE-588)4067199-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Meditation</subfield><subfield code="0">(DE-588)4038241-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-253-05490-6</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032632424</subfield></datafield></record></collection> |
| id | DE-604.BV047227895 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:59:27Z |
| indexdate | 2024-07-10T09:06:15Z |
| institution | BVB |
| isbn | 9780253054890 9780253054883 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032632424 |
| oclc_num | 1250467218 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | xiii, 270 Seiten Illustrationen 24 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Indiana University Press |
| record_format | marc |
| series2 | Framing the global book series |
| spelling | Karapanagiotis, Nicole Verfasser (DE-588)1230890963 aut Branding Bhakti Krishna consciousness and the makeover of a movement Nicole Karapanagiotis Bloomington, Indiana Indiana University Press [2021] xiii, 270 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Framing the global book series Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclusion -- Glossary -- Bibliography "How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-klife balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal"-- Hare-Krischna-Bewegung (DE-588)5159305-1 gnd rswk-swf Meditation (DE-588)4038241-2 gnd rswk-swf Yoga (DE-588)4067199-9 gnd rswk-swf International Society for Krishna Consciousness / United States International Society for Krishna Consciousness / India Work-life balance / Religious aspects / Hinduism Meditation / Hinduism Yoga Globalization / Religious aspects / Hinduism International Society for Krishna Consciousness India United States Hare-Krischna-Bewegung (DE-588)5159305-1 b Yoga (DE-588)4067199-9 s Meditation (DE-588)4038241-2 s DE-604 Erscheint auch als Online-Ausgabe 978-0-253-05490-6 |
| spellingShingle | Karapanagiotis, Nicole Branding Bhakti Krishna consciousness and the makeover of a movement Introduction -- 1. A Brief History of ISKCON: 1965-Present -- 2. Contextualizing the Krishna Branders -- 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club -- 4. Branding ISKCON as the Heart of Yoga -- 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded -- Conclusion -- Glossary -- Bibliography Hare-Krischna-Bewegung (DE-588)5159305-1 gnd Meditation (DE-588)4038241-2 gnd Yoga (DE-588)4067199-9 gnd |
| subject_GND | (DE-588)5159305-1 (DE-588)4038241-2 (DE-588)4067199-9 |
| title | Branding Bhakti Krishna consciousness and the makeover of a movement |
| title_auth | Branding Bhakti Krishna consciousness and the makeover of a movement |
| title_exact_search | Branding Bhakti Krishna consciousness and the makeover of a movement |
| title_exact_search_txtP | Branding Bhakti Krishna consciousness and the makeover of a movement |
| title_full | Branding Bhakti Krishna consciousness and the makeover of a movement Nicole Karapanagiotis |
| title_fullStr | Branding Bhakti Krishna consciousness and the makeover of a movement Nicole Karapanagiotis |
| title_full_unstemmed | Branding Bhakti Krishna consciousness and the makeover of a movement Nicole Karapanagiotis |
| title_short | Branding Bhakti |
| title_sort | branding bhakti krishna consciousness and the makeover of a movement |
| title_sub | Krishna consciousness and the makeover of a movement |
| topic | Hare-Krischna-Bewegung (DE-588)5159305-1 gnd Meditation (DE-588)4038241-2 gnd Yoga (DE-588)4067199-9 gnd |
| topic_facet | Hare-Krischna-Bewegung Meditation Yoga |
| work_keys_str_mv | AT karapanagiotisnicole brandingbhaktikrishnaconsciousnessandthemakeoverofamovement |