Cause-Related Marketing: Case Studies From a Global Perspective
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2021
Cham Springer International Publishing |
| Schriftenreihe: | Classroom Companion: Business
|
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 BTW01 FAB01 FAW01 FCO01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXIV, 435 Seiten) 101 Illustrationen, 93 Illustrationen (farbig) |
| ISBN: | 9783030654559 |
| ISSN: | 2662-2874 |
| DOI: | 10.1007/978-3-030-65455-9 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047226855 | ||
| 003 | DE-604 | ||
| 005 | 20211027 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 210407s2021 |||| o||u| ||||||eng d | ||
| 020 | |a 9783030654559 |c Online |9 978-3-030-65455-9 | ||
| 024 | 7 | |a 10.1007/978-3-030-65455-9 |2 doi | |
| 035 | |a (ZDB-2-BUM)9783030654559 | ||
| 035 | |a (OCoLC)1249658816 | ||
| 035 | |a (DE-599)BVBBV047226855 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-573 |a DE-526 |a DE-860 |a DE-91 |a DE-19 |a DE-83 |a DE-858 |a DE-1046 |a DE-1043 |a DE-Aug4 |a DE-898 |a DE-861 |a DE-188 |a DE-523 |a DE-1049 |a DE-859 |a DE-473 |a DE-863 |a DE-20 |a DE-1051 |a DE-862 |a DE-92 |a DE-824 |a DE-522 |a DE-M347 |a DE-703 |a DE-706 |a DE-739 |a DE-634 |a DE-2070s |a DE-11 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 084 | |a QR 400 |0 (DE-625)142031: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 245 | 1 | 0 | |a Cause-Related Marketing |b Case Studies From a Global Perspective |c edited by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves |
| 264 | 1 | |a Cham |b Springer |c 2021 | |
| 264 | 1 | |a Cham |b Springer International Publishing | |
| 300 | |a 1 Online-Ressource (XXIV, 435 Seiten) |b 101 Illustrationen, 93 Illustrationen (farbig) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Classroom Companion: Business |x 2662-2874 | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Corporate Social Responsibility | |
| 650 | 4 | |a Business Ethics | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Business ethics | |
| 650 | 0 | 7 | |a Cause Related Marketing |0 (DE-588)7845826-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Cause Related Marketing |0 (DE-588)7845826-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Galan-Ladero, M. Mercedes |0 (DE-588)1180451856 |4 edt | |
| 700 | 1 | |a Galera-Casquet, Clementina |4 edt | |
| 700 | 1 | |a Alves, Helena |0 (DE-588)1037121333 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-65454-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-65456-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-65457-3 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-030-65455-9 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-BUM | ||
| 940 | 1 | |q ZDB-2-BUM_2021 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032631389 | ||
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l BFB01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l BTU01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l BTW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FAB01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FAW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FCO01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FHA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FHI01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FHM01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FHN01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FHO01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FHR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FKE01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FLA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FNU01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FRO01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FWS01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l FWS02 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l HTW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l HWR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l TUM01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l UBG01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l UBM01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l UBT01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l UBW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l UBY01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l UEI01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-65455-9 |l UPA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 879764 |
|---|---|
| _version_ | 1806194495089278976 |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Galan-Ladero, M. Mercedes Galera-Casquet, Clementina Alves, Helena |
| author2_role | edt edt edt |
| author2_variant | m m g l mmg mmgl c g c cgc h a ha |
| author_GND | (DE-588)1180451856 (DE-588)1037121333 |
| author_facet | Galan-Ladero, M. Mercedes Galera-Casquet, Clementina Alves, Helena |
| building | Verbundindex |
| bvnumber | BV047226855 |
| classification_rvk | QP 690 QR 400 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783030654559 (OCoLC)1249658816 (DE-599)BVBBV047226855 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-65455-9 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05094nmm a2200913 c 4500</leader><controlfield tag="001">BV047226855</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211027 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">210407s2021 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030654559</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-030-65455-9</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-030-65455-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783030654559</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1249658816</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047226855</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 400</subfield><subfield code="0">(DE-625)142031:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cause-Related Marketing</subfield><subfield code="b">Case Studies From a Global Perspective</subfield><subfield code="c">edited by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">2021</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer International Publishing</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XXIV, 435 Seiten)</subfield><subfield code="b">101 Illustrationen, 93 Illustrationen (farbig)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Classroom Companion: Business</subfield><subfield code="x">2662-2874</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate Social Responsibility</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business Ethics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social responsibility of business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business ethics</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Cause Related Marketing</subfield><subfield code="0">(DE-588)7845826-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Cause Related Marketing</subfield><subfield code="0">(DE-588)7845826-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Galan-Ladero, M. Mercedes</subfield><subfield code="0">(DE-588)1180451856</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Galera-Casquet, Clementina</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Alves, Helena</subfield><subfield code="0">(DE-588)1037121333</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-65454-2</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-65456-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-65457-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2021</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032631389</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">BTW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-65455-9</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Aufsatzsammlung Fallstudiensammlung |
| id | DE-604.BV047226855 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:59:18Z |
| indexdate | 2024-08-01T16:08:20Z |
| institution | BVB |
| isbn | 9783030654559 |
| issn | 2662-2874 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032631389 |
| oclc_num | 1249658816 |
| open_access_boolean | |
| owner | DE-573 DE-526 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-2070s DE-11 |
| owner_facet | DE-573 DE-526 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-2070s DE-11 |
| physical | 1 Online-Ressource (XXIV, 435 Seiten) 101 Illustrationen, 93 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2021 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Classroom Companion: Business |
| spellingShingle | Cause-Related Marketing Case Studies From a Global Perspective Marketing Corporate Social Responsibility Business Ethics Social responsibility of business Business ethics Cause Related Marketing (DE-588)7845826-2 gnd |
| subject_GND | (DE-588)7845826-2 (DE-588)4143413-4 (DE-588)4522595-3 |
| title | Cause-Related Marketing Case Studies From a Global Perspective |
| title_auth | Cause-Related Marketing Case Studies From a Global Perspective |
| title_exact_search | Cause-Related Marketing Case Studies From a Global Perspective |
| title_exact_search_txtP | Cause-Related Marketing Case Studies From a Global Perspective |
| title_full | Cause-Related Marketing Case Studies From a Global Perspective edited by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves |
| title_fullStr | Cause-Related Marketing Case Studies From a Global Perspective edited by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves |
| title_full_unstemmed | Cause-Related Marketing Case Studies From a Global Perspective edited by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves |
| title_short | Cause-Related Marketing |
| title_sort | cause related marketing case studies from a global perspective |
| title_sub | Case Studies From a Global Perspective |
| topic | Marketing Corporate Social Responsibility Business Ethics Social responsibility of business Business ethics Cause Related Marketing (DE-588)7845826-2 gnd |
| topic_facet | Marketing Corporate Social Responsibility Business Ethics Social responsibility of business Business ethics Cause Related Marketing Aufsatzsammlung Fallstudiensammlung |
| url | https://doi.org/10.1007/978-3-030-65455-9 |
| work_keys_str_mv | AT galanladerommercedes causerelatedmarketingcasestudiesfromaglobalperspective AT galeracasquetclementina causerelatedmarketingcasestudiesfromaglobalperspective AT alveshelena causerelatedmarketingcasestudiesfromaglobalperspective |