Erfolgreiches Online-Marketing: das Standardwerk
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Freiburg ; München ; Stuttgart
Haufe Group
August 2021
|
| Ausgabe: | 5. Auflage |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | Auf dem Buchcover: "das Standardwerk, mit digitalen Extras" |
| Beschreibung: | 285 Seiten Illustrationen, Diagramme |
| ISBN: | 9783648149294 3648149296 |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV047221838 | ||
| 003 | DE-604 | ||
| 005 | 20220509 | ||
| 007 | t | ||
| 008 | 210401s2021 gw a||| |||| 00||| ger d | ||
| 015 | |a 20,N46 |2 dnb | ||
| 016 | 7 | |a 122079239X |2 DE-101 | |
| 020 | |a 9783648149294 |c kart. : EUR 39.95 (DE), EUR 40.00 (AT) |9 978-3-648-14929-4 | ||
| 020 | |a 3648149296 |9 3-648-14929-6 | ||
| 024 | 3 | |a 9783648149294 | |
| 035 | |a (OCoLC)1264263637 | ||
| 035 | |a (DE-599)DNB122079239X | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BW | ||
| 049 | |a DE-N2 |a DE-1102 |a DE-19 |a DE-860 |a DE-1050 |a DE-945 |a DE-1049 |a DE-898 |a DE-355 |a DE-B768 |a DE-1043 |a DE-1028 |a DE-12 |a DE-523 |a DE-Aug4 |a DE-859 |a DE-M347 | ||
| 082 | 0 | |a 658.872 |2 23/ger | |
| 082 | 0 | |a 004.692 |2 23/ger | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 825 |2 stub | ||
| 084 | |8 1\p |a 650 |2 sdnb | ||
| 084 | |8 2\p |a 004 |2 sdnb | ||
| 100 | 1 | |a Schwarz, Torsten |d 1961- |e Verfasser |0 (DE-588)129161047 |4 aut | |
| 245 | 1 | 0 | |a Erfolgreiches Online-Marketing |b das Standardwerk |c Dr. Torsten Schwarz, Danylo Vakhnenko |
| 250 | |a 5. Auflage | ||
| 264 | 1 | |a Freiburg ; München ; Stuttgart |b Haufe Group |c August 2021 | |
| 300 | |a 285 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Auf dem Buchcover: "das Standardwerk, mit digitalen Extras" | ||
| 650 | 0 | 7 | |a Website |0 (DE-588)4596172-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Website |0 (DE-588)4596172-4 |D s |
| 689 | 1 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 1 | 2 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Vakhnenko, Danylo |e Verfasser |0 (DE-588)123986549X |4 aut | |
| 710 | 2 | |a Haufe-Lexware GmbH & Co. KG |0 (DE-588)1065786050 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-3-648-14969-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-3-648-14970-6 |
| 780 | 0 | 0 | |i Vorangegangen ist |z 9783648095256 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=04b1fe6a830b40c6b6a66fb6bf9807a4&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032626443 | ||
| 883 | 1 | |8 1\p |a vlb |d 20201104 |q DE-101 |u https://d-nb.info/provenance/plan#vlb | |
| 883 | 1 | |8 2\p |a vlb |d 20201104 |q DE-101 |u https://d-nb.info/provenance/plan#vlb | |
Datensatz im Suchindex
| _version_ | 1804182344032059393 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Schwarz, Torsten 1961- Vakhnenko, Danylo |
| author_GND | (DE-588)129161047 (DE-588)123986549X |
| author_facet | Schwarz, Torsten 1961- Vakhnenko, Danylo |
| author_role | aut aut |
| author_sort | Schwarz, Torsten 1961- |
| author_variant | t s ts d v dv |
| building | Verbundindex |
| bvnumber | BV047221838 |
| classification_rvk | QP 650 |
| classification_tum | WIR 825 |
| ctrlnum | (OCoLC)1264263637 (DE-599)DNB122079239X |
| dewey-full | 658.872 004.692 |
| dewey-hundreds | 600 - Technology (Applied sciences) 000 - Computer science, information, general works |
| dewey-ones | 658 - General management 004 - Computer science |
| dewey-raw | 658.872 004.692 |
| dewey-search | 658.872 004.692 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services 000 - Computer science, information, general works |
| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| edition | 5. Auflage |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02678nam a22006378c 4500</leader><controlfield tag="001">BV047221838</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220509 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">210401s2021 gw a||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">20,N46</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">122079239X</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783648149294</subfield><subfield code="c">kart. : EUR 39.95 (DE), EUR 40.00 (AT)</subfield><subfield code="9">978-3-648-14929-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3648149296</subfield><subfield code="9">3-648-14929-6</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783648149294</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1264263637</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB122079239X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-B768</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">23/ger</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">004.692</subfield><subfield code="2">23/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 825</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="8">1\p</subfield><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="8">2\p</subfield><subfield code="a">004</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schwarz, Torsten</subfield><subfield code="d">1961-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129161047</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Erfolgreiches Online-Marketing</subfield><subfield code="b">das Standardwerk</subfield><subfield code="c">Dr. Torsten Schwarz, Danylo Vakhnenko</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Freiburg ; München ; Stuttgart</subfield><subfield code="b">Haufe Group</subfield><subfield code="c">August 2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">285 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Auf dem Buchcover: "das Standardwerk, mit digitalen Extras"</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Website</subfield><subfield code="0">(DE-588)4596172-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Website</subfield><subfield code="0">(DE-588)4596172-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vakhnenko, Danylo</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123986549X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Haufe-Lexware GmbH & Co. KG</subfield><subfield code="0">(DE-588)1065786050</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-3-648-14969-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-3-648-14970-6</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Vorangegangen ist</subfield><subfield code="z">9783648095256</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=04b1fe6a830b40c6b6a66fb6bf9807a4&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032626443</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">vlb</subfield><subfield code="d">20201104</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#vlb</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">vlb</subfield><subfield code="d">20201104</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#vlb</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV047221838 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:57:45Z |
| indexdate | 2024-07-10T09:06:03Z |
| institution | BVB |
| institution_GND | (DE-588)1065786050 |
| isbn | 9783648149294 3648149296 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032626443 |
| oclc_num | 1264263637 |
| open_access_boolean | |
| owner | DE-N2 DE-1102 DE-19 DE-BY-UBM DE-860 DE-1050 DE-945 DE-1049 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-B768 DE-1043 DE-1028 DE-12 DE-523 DE-Aug4 DE-859 DE-M347 |
| owner_facet | DE-N2 DE-1102 DE-19 DE-BY-UBM DE-860 DE-1050 DE-945 DE-1049 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-B768 DE-1043 DE-1028 DE-12 DE-523 DE-Aug4 DE-859 DE-M347 |
| physical | 285 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Haufe Group |
| record_format | marc |
| spelling | Schwarz, Torsten 1961- Verfasser (DE-588)129161047 aut Erfolgreiches Online-Marketing das Standardwerk Dr. Torsten Schwarz, Danylo Vakhnenko 5. Auflage Freiburg ; München ; Stuttgart Haufe Group August 2021 285 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Auf dem Buchcover: "das Standardwerk, mit digitalen Extras" Website (DE-588)4596172-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Online-Marketing (DE-588)7706419-7 s DE-604 Website (DE-588)4596172-4 s Kundenbindung (DE-588)4384508-3 s Marketingstrategie (DE-588)4120697-6 s Vakhnenko, Danylo Verfasser (DE-588)123986549X aut Haufe-Lexware GmbH & Co. KG (DE-588)1065786050 pbl Erscheint auch als Online-Ausgabe, EPUB 978-3-648-14969-0 Erscheint auch als Online-Ausgabe, PDF 978-3-648-14970-6 Vorangegangen ist 9783648095256 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=04b1fe6a830b40c6b6a66fb6bf9807a4&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p vlb 20201104 DE-101 https://d-nb.info/provenance/plan#vlb 2\p vlb 20201104 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Schwarz, Torsten 1961- Vakhnenko, Danylo Erfolgreiches Online-Marketing das Standardwerk Website (DE-588)4596172-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Kundenbindung (DE-588)4384508-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4596172-4 (DE-588)4120697-6 (DE-588)4384508-3 (DE-588)7706419-7 (DE-588)4123623-3 |
| title | Erfolgreiches Online-Marketing das Standardwerk |
| title_auth | Erfolgreiches Online-Marketing das Standardwerk |
| title_exact_search | Erfolgreiches Online-Marketing das Standardwerk |
| title_exact_search_txtP | Erfolgreiches Online-Marketing das Standardwerk |
| title_full | Erfolgreiches Online-Marketing das Standardwerk Dr. Torsten Schwarz, Danylo Vakhnenko |
| title_fullStr | Erfolgreiches Online-Marketing das Standardwerk Dr. Torsten Schwarz, Danylo Vakhnenko |
| title_full_unstemmed | Erfolgreiches Online-Marketing das Standardwerk Dr. Torsten Schwarz, Danylo Vakhnenko |
| title_short | Erfolgreiches Online-Marketing |
| title_sort | erfolgreiches online marketing das standardwerk |
| title_sub | das Standardwerk |
| topic | Website (DE-588)4596172-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Kundenbindung (DE-588)4384508-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Website Marketingstrategie Kundenbindung Online-Marketing Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=04b1fe6a830b40c6b6a66fb6bf9807a4&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT schwarztorsten erfolgreichesonlinemarketingdasstandardwerk AT vakhnenkodanylo erfolgreichesonlinemarketingdasstandardwerk AT haufelexwaregmbhcokg erfolgreichesonlinemarketingdasstandardwerk |