Fundamentals of strategy:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow ; London ; New York [und 19 weitere]
Pearson
2021
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiv, 214 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292351377 |
Internformat
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| 250 | |a Fifth edition | ||
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Datensatz im Suchindex
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| adam_text | i xi xiv About Fundamentals of Strategy Getting the most from Fundamentals of Strategy Fundamentals of Strategy Online 1 Introducing strategy 1 1.1 1.2 2 2 2 Introduction What is strategy? 1.2.1 Defining strategy 1.2.2 The purpose of strategy: mission, vision, values and objectives 1.2.3 Strategy statements 1.2.4 Levels of strategy 1.3 The Exploring Strategy Framework 1.3.1 Strategic position 1.3.2 Strategic choices 1.3.3 Strategy in action 1.4 Strategy development process Summary Recommended key readings References Case example: The rise of a unicorn: Airbnb 2 6 7 9 10 11 12 13 14 15 15 15 17 Macro-environment analysis 21 2.1 Introduction 2.2 PESTEL analysis 2.2.1 Politics 2.2.2 Economics 2.2.3 Social 2.2.4 Technology 2.2.5 Ecological 2.2.6 Legal 2.3 Forecasting 2.3.1 Forecast approaches 2.3.2 Directions of change 2.4 Scenario analysis Summary Recommended key readings References Case example: Alibaba: the Yangtze River Crocodile 22 23 23 25 26 27 29 30 32 32 33 33 36 36 37 38 vìi
Contents 3 4 5 Industry and sector analysis 41 3.1 Introduction 3.2 Industry analysis 3.2.1 Defining the industry 3.2.2 The competitive forces 3.2.3 Complementers and network effects 3.2.4 Implications of the competitive five forces 3.3 Industry dynamics 3.3.1 The industry life cycle 3.3.2 Comparative industry structure analyses 3.4 Competitors and markets 3.4.1 Strategic groups 3.4.2 Market segments 3.5 Opportunities and threats Summary Recommended key readings References Case example: Game-changing forces and the global advertising industry 42 42 44 44 49 49 53 53 54 55 56 57 58 59 59 59 60 Resources and capabilities analysis 64 4.1 4.2 65 65 66 66 Introduction Foundations of resources and capabilities 4.2.1 Resourcesand capabilities 4.2.2 Threshold and distinctive resources and capabilities 4.3 Distinctive resources and capabilities as a basis of competitive advantage 4.3.1 V-value of resources and capabilities 4.3.2 R-rarity 4.3.3 l-inimitability 4.3.4 О-organisational support 4.4 Analysing resources and capabilities 4.4.1 VRIO analysis 4.4.2 The value chain 4.4.3 SWOT 4.5 Dynamic capabalities Summary Recommended key readings References Case example: Rocket Internet - will the copycat be imitated? 68 68 69 70 73 73 73 74 76 80 81 81 81 83 Stakeholders and culture 86 5.1 5.2 87 87 88 89 91 93 96 Introduction Stakeholders 5.2.1 Stakeholdergroups 5.2.2 Stakeholder mapping 5.2.3 Owners 5.3 Corporate governance 5.4 Corporate social responsibility viii
Contents 6 7 8 5.5 Culture and strategy 5.5.1 Organisational culture 5.5.2 Analysing culture: the cultural web Summary Recommended key reading References Case example: Uber and the Übermensch 98 98 99 102 103 103 105 Business strategy and models 1O8 6.1 6.2 Introduction Generic competitive strategies 6.2.1 Cost-leadership strategy 6.2.2 Differentiation strategy 6.2.3 Focus strategy 6.2.4 Hybrid strategy 6.3 Game theory 6.4 Business models 6.4.1 Value creation, configuration and capture 6.4.2 Business model patterns Summary Recommended key readings References Case example: The IKEA approach 109 110 111 114 115 117 118 120 120 123 124 124 125 126 Corporate strategy 131 7.1 7.2 Introduction Strategy directions 7.2.1 Market penetration 7.2.2 Product and service development 7.2.3 Market development 7.2.4 Unrelated diversification 7.3 Diversification drivers 7.4 Vertical integration 7.4.1 Forward and backward integration 7.4.2 To integrate orto outsource? 7.5 Value creation and the corporate parent 7.5.1 Value-adding activities 7.6 The BCG (or growth/share) matrix 7.7 International diversification strategy 7.8 Growth methods: organic, acquisitions and alliances Summary Recommended key readings References Case example: Grand strategies in vision 132 133 134 134 136 136 138 139 139 140 141 142 144 146 148 148 149 149 150 Entrepreneurship and innovation 154 8.1 Introduction 155 ix
Contents 8.2 Entrepreneurship 8.2.1 Opportunity recognition 8.2.2 Steps in the entrepreneurial process 8.2.3 Stages of entrepreneurial growth 8.3 Innovation dilemmas 8.3.1 Technology push or market pull 8.3.2 Product or process innovation 8.3.3 Open or closed innovation 8.4 Innovation diffusion 8.4.1 The pace of diffusion 8.4.2 The diffusion S-curve 8.5 Innovators and imitators 8.5.1 First-mover advantages and disadvantages 8.5.2 The incumbent s response Summary Recommended key reading References Case example: Rovio s Angry Birds: The evolution of a global entertainment empire 9 Strategy in action 9.1 9.2 Introduction Structural types 9.2.1 The functional structure 9.2.2 The divisional structure 9.2.3 The matrix structure 9.2.4 Multinational/transnational structure 9.2.5 Project-based structures 9.3 Systems 9.3.1 Planning systems 9.3.2 Cultural systems 9.3.3 Performance targeting systems 9.3.4 Market systems 9.4 Strategic leadership 9.5 Types of strategic change 9.5.1 Adaptation 9.5.2 Reconstruction 9.5.3 Revolution 9.5.4 Evolution 9.6 Steps for strategic change: Kotter s Change Model Summary Recommended key reading References Case example: Tencent: Third Time Lucky? Glossary Name index General index Publisher s acknowledgements 155 157 158 160 161 161 162 163 164 165 166 167 167 169 170 171 171 173 177 178 178 179 181 182 183 184 184 185 186 187 187 189 191 191 193 193 193 194 195 195 195 197 200 203 207 21 շ
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| adam_txt |
i xi xiv About Fundamentals of Strategy Getting the most from Fundamentals of Strategy Fundamentals of Strategy Online 1 Introducing strategy 1 1.1 1.2 2 2 2 Introduction What is strategy? 1.2.1 Defining strategy 1.2.2 The purpose of strategy: mission, vision, values and objectives 1.2.3 Strategy statements 1.2.4 Levels of strategy 1.3 The Exploring Strategy Framework 1.3.1 Strategic position 1.3.2 Strategic choices 1.3.3 Strategy in action 1.4 Strategy development process Summary Recommended key readings References Case example: The rise of a unicorn: Airbnb 2 6 7 9 10 11 12 13 14 15 15 15 17 Macro-environment analysis 21 2.1 Introduction 2.2 PESTEL analysis 2.2.1 Politics 2.2.2 Economics 2.2.3 Social 2.2.4 Technology 2.2.5 Ecological 2.2.6 Legal 2.3 Forecasting 2.3.1 Forecast approaches 2.3.2 Directions of change 2.4 Scenario analysis Summary Recommended key readings References Case example: Alibaba: the Yangtze River Crocodile 22 23 23 25 26 27 29 30 32 32 33 33 36 36 37 38 vìi
Contents 3 4 5 Industry and sector analysis 41 3.1 Introduction 3.2 Industry analysis 3.2.1 Defining the industry 3.2.2 The competitive forces 3.2.3 Complementers and network effects 3.2.4 Implications of the competitive five forces 3.3 Industry dynamics 3.3.1 The industry life cycle 3.3.2 Comparative industry structure analyses 3.4 Competitors and markets 3.4.1 Strategic groups 3.4.2 Market segments 3.5 Opportunities and threats Summary Recommended key readings References Case example: Game-changing forces and the global advertising industry 42 42 44 44 49 49 53 53 54 55 56 57 58 59 59 59 60 Resources and capabilities analysis 64 4.1 4.2 65 65 66 66 Introduction Foundations of resources and capabilities 4.2.1 Resourcesand capabilities 4.2.2 Threshold and distinctive resources and capabilities 4.3 Distinctive resources and capabilities as a basis of competitive advantage 4.3.1 V-value of resources and capabilities 4.3.2 R-rarity 4.3.3 l-inimitability 4.3.4 О-organisational support 4.4 Analysing resources and capabilities 4.4.1 VRIO analysis 4.4.2 The value chain 4.4.3 SWOT 4.5 Dynamic capabalities Summary Recommended key readings References Case example: Rocket Internet - will the copycat be imitated? 68 68 69 70 73 73 73 74 76 80 81 81 81 83 Stakeholders and culture 86 5.1 5.2 87 87 88 89 91 93 96 Introduction Stakeholders 5.2.1 Stakeholdergroups 5.2.2 Stakeholder mapping 5.2.3 Owners 5.3 Corporate governance 5.4 Corporate social responsibility viii
Contents 6 7 8 5.5 Culture and strategy 5.5.1 Organisational culture 5.5.2 Analysing culture: the cultural web Summary Recommended key reading References Case example: Uber and the Übermensch 98 98 99 102 103 103 105 Business strategy and models 1O8 6.1 6.2 Introduction Generic competitive strategies 6.2.1 Cost-leadership strategy 6.2.2 Differentiation strategy 6.2.3 Focus strategy 6.2.4 Hybrid strategy 6.3 Game theory 6.4 Business models 6.4.1 Value creation, configuration and capture 6.4.2 Business model patterns Summary Recommended key readings References Case example: The IKEA approach 109 110 111 114 115 117 118 120 120 123 124 124 125 126 Corporate strategy 131 7.1 7.2 Introduction Strategy directions 7.2.1 Market penetration 7.2.2 Product and service development 7.2.3 Market development 7.2.4 Unrelated diversification 7.3 Diversification drivers 7.4 Vertical integration 7.4.1 Forward and backward integration 7.4.2 To integrate orto outsource? 7.5 Value creation and the corporate parent 7.5.1 Value-adding activities 7.6 The BCG (or growth/share) matrix 7.7 International diversification strategy 7.8 Growth methods: organic, acquisitions and alliances Summary Recommended key readings References Case example: Grand strategies in vision 132 133 134 134 136 136 138 139 139 140 141 142 144 146 148 148 149 149 150 Entrepreneurship and innovation 154 8.1 Introduction 155 ix
Contents 8.2 Entrepreneurship 8.2.1 Opportunity recognition 8.2.2 Steps in the entrepreneurial process 8.2.3 Stages of entrepreneurial growth 8.3 Innovation dilemmas 8.3.1 Technology push or market pull 8.3.2 Product or process innovation 8.3.3 Open or closed innovation 8.4 Innovation diffusion 8.4.1 The pace of diffusion 8.4.2 The diffusion S-curve 8.5 Innovators and imitators 8.5.1 First-mover advantages and disadvantages 8.5.2 The incumbent's response Summary Recommended key reading References Case example: Rovio's Angry Birds: The evolution of a global entertainment empire 9 Strategy in action 9.1 9.2 Introduction Structural types 9.2.1 The functional structure 9.2.2 The divisional structure 9.2.3 The matrix structure 9.2.4 Multinational/transnational structure 9.2.5 Project-based structures 9.3 Systems 9.3.1 Planning systems 9.3.2 Cultural systems 9.3.3 Performance targeting systems 9.3.4 Market systems 9.4 Strategic leadership 9.5 Types of strategic change 9.5.1 Adaptation 9.5.2 Reconstruction 9.5.3 Revolution 9.5.4 Evolution 9.6 Steps for strategic change: Kotter's Change Model Summary Recommended key reading References Case example: Tencent: Third Time Lucky? Glossary Name index General index Publisher's acknowledgements 155 157 158 160 161 161 162 163 164 165 166 167 167 169 170 171 171 173 177 178 178 179 181 182 183 184 184 185 186 187 187 189 191 191 193 193 193 194 195 195 195 197 200 203 207 21 շ |
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| index_date | 2024-07-03T16:55:00Z |
| indexdate | 2024-07-10T09:05:49Z |
| institution | BVB |
| isbn | 9781292351377 |
| language | English |
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| spelling | Whittington, Richard 1958- Verfasser (DE-588)135996775 aut Fundamentals of strategy Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes Fifth edition Harlow ; London ; New York [und 19 weitere] Pearson 2021 xiv, 214 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Business planning Strategic planning Business planning Case studies Strategic planning Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategisches Management (DE-588)4124261-0 s DE-604 Regnér, Patrick Verfasser (DE-588)1079912347 aut Angwin, Duncan 1953- Verfasser (DE-588)1143566084 aut Scholes, Kevan Verfasser (DE-588)170426017 aut Erscheint auch als Online-Ausgabe, PDF 978-1-292-35139-1 Erscheint auch als Online-Ausgabe, EPUB 978-1-292-35138-4 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032617897&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Whittington, Richard 1958- Regnér, Patrick Angwin, Duncan 1953- Scholes, Kevan Fundamentals of strategy Business planning Strategic planning Business planning Case studies Strategic planning Case studies Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
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| title | Fundamentals of strategy |
| title_auth | Fundamentals of strategy |
| title_exact_search | Fundamentals of strategy |
| title_exact_search_txtP | Fundamentals of strategy |
| title_full | Fundamentals of strategy Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes |
| title_fullStr | Fundamentals of strategy Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes |
| title_full_unstemmed | Fundamentals of strategy Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes |
| title_short | Fundamentals of strategy |
| title_sort | fundamentals of strategy |
| topic | Business planning Strategic planning Business planning Case studies Strategic planning Case studies Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Business planning Strategic planning Business planning Case studies Strategic planning Case studies Strategisches Management Unternehmensplanung |
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