Verfügbarkeit: Marketing 5.0

Marketing 5.0: technology for humanity

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Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Kartajaya, Hermawan 1947- (VerfasserIn), Setiawan, Iwan (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, New Jersey Wiley [2021]
Schlagworte:	Marketing Technischer Fortschritt Geschäftsmodell Verbraucherverhalten
Online-Zugang:	BTW01 FHD01 FHM01 FWS01 FWS02 UBM01 UBR01 UBT01 UER01
Beschreibung:	1 Online-Ressource (xi, 206 Seiten)
ISBN:	9781119668541 9781119668572

Internformat

MARC


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Datensatz im Suchindex

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discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
format	Electronic eBook
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illustrated	Not Illustrated
index_date	2024-07-03T16:51:52Z
indexdate	2025-02-20T07:02:28Z
institution	BVB
isbn	9781119668541 9781119668572
language	English
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spellingShingle	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan Marketing 5.0 technology for humanity Marketing (DE-588)4037589-4 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Geschäftsmodell (DE-588)7737985-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4059252-2 (DE-588)7737985-8 (DE-588)4062644-1
title	Marketing 5.0 technology for humanity
title_auth	Marketing 5.0 technology for humanity
title_exact_search	Marketing 5.0 technology for humanity
title_exact_search_txtP	Marketing 5.0 technology for humanity
title_full	Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_fullStr	Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_full_unstemmed	Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_short	Marketing 5.0
title_sort	marketing 5 0 technology for humanity
title_sub	technology for humanity
topic	Marketing (DE-588)4037589-4 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Geschäftsmodell (DE-588)7737985-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Marketing Technischer Fortschritt Geschäftsmodell Verbraucherverhalten
work_keys_str_mv	AT kotlerphilip marketing50technologyforhumanity AT kartajayahermawan marketing50technologyforhumanity AT setiawaniwan marketing50technologyforhumanity

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