Verfügbarkeit: Marketing management

Marketing management:

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Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Keller, Kevin Lane 1956- (VerfasserIn), Brady, Mairead (VerfasserIn), Goodman, Malcolm (VerfasserIn), Hansen, Torben 1966- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow, England Pearson [2019]
Ausgabe:	4th European edition
Schlagworte:	Management Marketing Marketing-Mix Marketingmanagement Marktforschung Marktanalyse CD-ROM Marketing / Europe Marketing / Europe / Management Lehrbuch
Beschreibung:	Literaturangaben
Beschreibung:	xxxvii, 802 Seiten Illustrationen, Diagramme
ISBN:	9781292248448

Internformat

MARC


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700	1		\|a Goodman, Malcolm \|e Verfasser \|0 (DE-588)1025453115 \|4 aut
700	1		\|a Hansen, Torben \|d 1966- \|e Verfasser \|0 (DE-588)13612898X \|4 aut

Datensatz im Suchindex

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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen 4th European edition Harlow, England Pearson [2019] xxxvii, 802 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketing / Europe Marketing / Europe / Management (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Management (DE-588)4037278-9 s CD-ROM (DE-588)4139307-7 s Marketing-Mix (DE-588)4168908-2 s Marktanalyse (DE-588)4037624-2 s Marktforschung (DE-588)4037630-8 s Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Brady, Mairead Verfasser (DE-588)1128077906 aut Goodman, Malcolm Verfasser (DE-588)1025453115 aut Hansen, Torben 1966- Verfasser (DE-588)13612898X aut
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966- Marketing management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4037630-8 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4123623-3
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_exact_search_txtP	Marketing management
title_full	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_fullStr	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_full_unstemmed	Marketing management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_short	Marketing management
title_sort	marketing management
topic	Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	Management Marketing Marketing-Mix Marketingmanagement Marktforschung Marktanalyse CD-ROM Lehrbuch
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement AT bradymairead marketingmanagement AT goodmanmalcolm marketingmanagement AT hansentorben marketingmanagement

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