The Oxford handbook of music and advertising:
The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The...
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| Weitere Verfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Oxford University Press
2021
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| Schriftenreihe: | Oxford handbooks online
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| Schlagworte: | |
| Online-Zugang: | BSB01 KUBA1 KUBA4 Volltext |
| Zusammenfassung: | The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. The last section addressing "Reception" involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. |
| Beschreibung: | Also issued in print: 2021 Includes bibliographical references and index Advertising Millie-Christine, or the making of the Two-Headed Nightingale - Remi Chiu, Dana Gorzelany-Mostak -- - "Have You Played Atari Today?"Music and audience in an early video game advertising campaign - William Gibbons -- - Jay Beck -- - Popular music, advertising, and (3z (Bselling out (3y (B - Bethany Klein -- - Joanna Love -- - Taking the Gift Out and Putting It Back In: From Cultural Goods to Commodities - Timothy D. Taylor -- - The persistence of memory: Structural functions of music in commercial jingles - Ron Rodman -- - The Sounds of Coca-Cola—On (3z (Bcola-nization (3y (B of sound and music - Nicolai J rgensgaard Graakj r -- - From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions basic and two compound emotions - Paul Christiansen -- - Exploiting the Frontier: Advertising and Western Music - Mariana Whitmer -- - Medievalism goes commercial: The epic as register in contemporary media - David Clem -- - Toward a utilitarian theory of consumer response to advertising music - Lincoln G. Craton -- - Music as advertisement: Capturing and sustaining attention in the attention economy era - Hubert L eveill e Gauvin -- - Hearing, remembering, and branding: Setting strategic directions for sonic branding research - Vijaykumar Krishnan, James J. Kellaris -- - Sensory marketing in advertising and service environments - Bertil Hult en -- - Sound in the context of (multi)sensory marketing - Klemens Knoeferle, Charles Spence -- - Commercial Sound: A Review of the Effects of Popular Music in Advertising - David Allan -- - Designing Identities: Sound and Music in Automotive and Appliance Branding - Ken McLeod -- - Music with the message in mind: Cognitive responses to background music in advertising - Cynthia Fraser -- - Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion - Madelijn Strick -- - Musical congruity in advertising: Established and emerging research themes - Steve Oakes, Morteza Abolhasani -- - Methods for testing the emotional effects of music in advertising and brand communication - Daniel M ullensiefen -- - Reba A. Wissner -- - As heard on...: The changing musical language of Presidential campaign ads - Justin Patch -- - Kate Galloway -- - Music and Sound Design as Propaganda in <i>Hell-Bent for Election</i> - Lisa Scoggin -- - Advertising the English glee to women, 1750-1800 - Bethany Blake -- - Blank music: Marketing virtual instruments - James Buhler -- - Music supervision and branding in an era of (3z (Bconvergent advertising (3y (B - Tim J. Anderson -- - Fitting tunes: Selecting music for television commercials - Peter Kupfer -- - Music and institutional advertising: Consolidated Edison and Echoes of New York - Rika Asai -- - "All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930s - David VanderHamm -- - About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana - Laurel Westrup -- - Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s - Julie Hubbert -- - Introduction: Music and advertising: Production, text, and reception - Siu-Lan Tan, Ron Rodman, James Deaville -- - Contextual marketing: Analyzing networks of musical context in the Digital Age - Willem Strank -- - Music and the formal structures of contemporary action film trailers - Catrin Watts -- - Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound - James Deaville -- - Selling (3z (BDavid Bowie (3y: (B Commercial appearances and the developing Bowie star image - Katherine Reed -- - The ad creation process: From production to reception - Lawrence Harte -- - Organized labor and commercial advertising: Music unions and J. Walter Thompson - Jessica Getman -- - Jazz works: Music, advertising, and labor in Toronto, 1955-1980 - Mark Laver -- - The Conquest of Kool: Jazz, Tobacco, and the Rise of Market Segmentation - Dale Chapman |
| Beschreibung: | 1 Online-Ressource (864 Seiten) |
| ISBN: | 9780190691257 |
| DOI: | 10.1093/oxfordhb/9780190691240.001.0001 |
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| 500 | |a Advertising Millie-Christine, or the making of the Two-Headed Nightingale - Remi Chiu, Dana Gorzelany-Mostak -- - "Have You Played Atari Today?"Music and audience in an early video game advertising campaign - William Gibbons -- - Jay Beck -- - Popular music, advertising, and (3z (Bselling out (3y (B - Bethany Klein -- - Joanna Love -- - Taking the Gift Out and Putting It Back In: From Cultural Goods to Commodities - Timothy D. Taylor -- - The persistence of memory: Structural functions of music in commercial jingles - Ron Rodman -- - The Sounds of Coca-Cola—On (3z (Bcola-nization (3y (B of sound and music - Nicolai J rgensgaard Graakj r -- - From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions basic and two compound emotions - Paul Christiansen -- - Exploiting the Frontier: Advertising and Western Music - Mariana Whitmer -- | ||
| 500 | |a - Medievalism goes commercial: The epic as register in contemporary media - David Clem -- - Toward a utilitarian theory of consumer response to advertising music - Lincoln G. Craton -- - Music as advertisement: Capturing and sustaining attention in the attention economy era - Hubert L eveill e Gauvin -- - Hearing, remembering, and branding: Setting strategic directions for sonic branding research - Vijaykumar Krishnan, James J. Kellaris -- - Sensory marketing in advertising and service environments - Bertil Hult en -- - Sound in the context of (multi)sensory marketing - Klemens Knoeferle, Charles Spence -- - Commercial Sound: A Review of the Effects of Popular Music in Advertising - David Allan -- - Designing Identities: Sound and Music in Automotive and Appliance Branding - Ken McLeod -- - Music with the message in mind: Cognitive responses to background music in advertising - Cynthia Fraser -- | ||
| 500 | |a - Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion - Madelijn Strick -- - Musical congruity in advertising: Established and emerging research themes - Steve Oakes, Morteza Abolhasani -- - Methods for testing the emotional effects of music in advertising and brand communication - Daniel M ullensiefen -- - Reba A. Wissner -- - As heard on...: The changing musical language of Presidential campaign ads - Justin Patch -- - Kate Galloway -- - Music and Sound Design as Propaganda in <i>Hell-Bent for Election</i> - Lisa Scoggin -- - Advertising the English glee to women, 1750-1800 - Bethany Blake -- - Blank music: Marketing virtual instruments - James Buhler -- - Music supervision and branding in an era of (3z (Bconvergent advertising (3y (B - Tim J. Anderson -- - Fitting tunes: Selecting music for television commercials - Peter Kupfer -- - Music and institutional advertising: Consolidated Edison and Echoes of New York | ||
| 500 | |a - Rika Asai -- - "All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930s - David VanderHamm -- - About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana - Laurel Westrup -- - Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s - Julie Hubbert -- - Introduction: Music and advertising: Production, text, and reception - Siu-Lan Tan, Ron Rodman, James Deaville -- - Contextual marketing: Analyzing networks of musical context in the Digital Age - Willem Strank -- - Music and the formal structures of contemporary action film trailers - Catrin Watts -- - Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound - James Deaville -- - Selling (3z (BDavid Bowie (3y: (B Commercial appearances and the developing Bowie star image - Katherine Reed -- | ||
| 500 | |a - The ad creation process: From production to reception - Lawrence Harte -- - Organized labor and commercial advertising: Music unions and J. Walter Thompson - Jessica Getman -- - Jazz works: Music, advertising, and labor in Toronto, 1955-1980 - Mark Laver -- - The Conquest of Kool: Jazz, Tobacco, and the Rise of Market Segmentation - Dale Chapman | ||
| 520 | |a The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. The last section addressing "Reception" involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. | ||
| 650 | 4 | |a Music in advertising | |
| 650 | 4 | |a Advertising / Music | |
| 650 | 4 | |a Advertising / Psychological aspects | |
| 650 | 4 | |a Music in advertising / History | |
| 650 | 4 | |a Advertising / History | |
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Datensatz im Suchindex
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| author2 | Deaville, James Andrew 1954- Tan, Siu-Lan 1963- Rodman, Ronald W. 1953- |
| author2_role | edt edt edt |
| author2_variant | j a d ja jad s l t slt r w r rw rwr |
| author_GND | (DE-588)13623206X (DE-588)141266651 (DE-588)1038322111 |
| author_facet | Deaville, James Andrew 1954- Tan, Siu-Lan 1963- Rodman, Ronald W. 1953- |
| building | Verbundindex |
| bvnumber | BV047199010 |
| classification_rvk | LR 57760 |
| collection | ZDB-28-OMU |
| ctrlnum | (ZDB-28-OMU)EDZ0002415953 (OCoLC)1242727671 (DE-599)BVBBV047199010 |
| dewey-full | 781.5 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 781 - General principles and musical forms |
| dewey-raw | 781.5 |
| dewey-search | 781.5 |
| dewey-sort | 3781.5 |
| dewey-tens | 780 - Music |
| discipline | Musikwissenschaft |
| discipline_str_mv | Musikwissenschaft |
| doi_str_mv | 10.1093/oxfordhb/9780190691240.001.0001 |
| format | Electronic eBook |
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| id | DE-604.BV047199010 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:50:27Z |
| indexdate | 2024-07-10T09:05:25Z |
| institution | BVB |
| isbn | 9780190691257 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032604090 |
| oclc_num | 1242727671 |
| open_access_boolean | |
| owner | DE-12 DE-Y3 DE-Y2 |
| owner_facet | DE-12 DE-Y3 DE-Y2 |
| physical | 1 Online-Ressource (864 Seiten) |
| psigel | ZDB-28-OMU ZDB-28-OMU21 ZDB-28-OMU KHI ZDB-28-OMU BHR |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Oxford University Press |
| record_format | marc |
| series2 | Oxford handbooks online |
| spelling | The Oxford handbook of music and advertising edited by James Deaville, Siu-Lan Tan, and Ron Rodman Music and advertising New York Oxford University Press 2021 1 Online-Ressource (864 Seiten) txt rdacontent c rdamedia cr rdacarrier Oxford handbooks online Also issued in print: 2021 Includes bibliographical references and index Advertising Millie-Christine, or the making of the Two-Headed Nightingale - Remi Chiu, Dana Gorzelany-Mostak -- - "Have You Played Atari Today?"Music and audience in an early video game advertising campaign - William Gibbons -- - Jay Beck -- - Popular music, advertising, and (3z (Bselling out (3y (B - Bethany Klein -- - Joanna Love -- - Taking the Gift Out and Putting It Back In: From Cultural Goods to Commodities - Timothy D. Taylor -- - The persistence of memory: Structural functions of music in commercial jingles - Ron Rodman -- - The Sounds of Coca-Cola—On (3z (Bcola-nization (3y (B of sound and music - Nicolai J rgensgaard Graakj r -- - From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions basic and two compound emotions - Paul Christiansen -- - Exploiting the Frontier: Advertising and Western Music - Mariana Whitmer -- - Medievalism goes commercial: The epic as register in contemporary media - David Clem -- - Toward a utilitarian theory of consumer response to advertising music - Lincoln G. Craton -- - Music as advertisement: Capturing and sustaining attention in the attention economy era - Hubert L eveill e Gauvin -- - Hearing, remembering, and branding: Setting strategic directions for sonic branding research - Vijaykumar Krishnan, James J. Kellaris -- - Sensory marketing in advertising and service environments - Bertil Hult en -- - Sound in the context of (multi)sensory marketing - Klemens Knoeferle, Charles Spence -- - Commercial Sound: A Review of the Effects of Popular Music in Advertising - David Allan -- - Designing Identities: Sound and Music in Automotive and Appliance Branding - Ken McLeod -- - Music with the message in mind: Cognitive responses to background music in advertising - Cynthia Fraser -- - Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion - Madelijn Strick -- - Musical congruity in advertising: Established and emerging research themes - Steve Oakes, Morteza Abolhasani -- - Methods for testing the emotional effects of music in advertising and brand communication - Daniel M ullensiefen -- - Reba A. Wissner -- - As heard on...: The changing musical language of Presidential campaign ads - Justin Patch -- - Kate Galloway -- - Music and Sound Design as Propaganda in <i>Hell-Bent for Election</i> - Lisa Scoggin -- - Advertising the English glee to women, 1750-1800 - Bethany Blake -- - Blank music: Marketing virtual instruments - James Buhler -- - Music supervision and branding in an era of (3z (Bconvergent advertising (3y (B - Tim J. Anderson -- - Fitting tunes: Selecting music for television commercials - Peter Kupfer -- - Music and institutional advertising: Consolidated Edison and Echoes of New York - Rika Asai -- - "All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930s - David VanderHamm -- - About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana - Laurel Westrup -- - Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s - Julie Hubbert -- - Introduction: Music and advertising: Production, text, and reception - Siu-Lan Tan, Ron Rodman, James Deaville -- - Contextual marketing: Analyzing networks of musical context in the Digital Age - Willem Strank -- - Music and the formal structures of contemporary action film trailers - Catrin Watts -- - Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound - James Deaville -- - Selling (3z (BDavid Bowie (3y: (B Commercial appearances and the developing Bowie star image - Katherine Reed -- - The ad creation process: From production to reception - Lawrence Harte -- - Organized labor and commercial advertising: Music unions and J. Walter Thompson - Jessica Getman -- - Jazz works: Music, advertising, and labor in Toronto, 1955-1980 - Mark Laver -- - The Conquest of Kool: Jazz, Tobacco, and the Rise of Market Segmentation - Dale Chapman The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. The last section addressing "Reception" involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. Music in advertising Advertising / Music Advertising / Psychological aspects Music in advertising / History Advertising / History Politische Werbung (DE-588)4129440-3 gnd rswk-swf Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Musik (DE-588)4040802-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Musik (DE-588)4040802-4 s Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s Marke (DE-588)4074577-6 s Politische Werbung (DE-588)4129440-3 s Werbewirkungsanalyse (DE-588)4244492-5 s DE-604 Deaville, James Andrew 1954- (DE-588)13623206X edt Tan, Siu-Lan 1963- (DE-588)141266651 edt Rodman, Ronald W. 1953- (DE-588)1038322111 edt Erscheint auch als Druck-Ausgabe 978-0-19-069124-0 https://doi.org/10.1093/oxfordhb/9780190691240.001.0001 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The Oxford handbook of music and advertising Music in advertising Advertising / Music Advertising / Psychological aspects Music in advertising / History Advertising / History Politische Werbung (DE-588)4129440-3 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd Musik (DE-588)4040802-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4129440-3 (DE-588)4244492-5 (DE-588)4037589-4 (DE-588)4074577-6 (DE-588)4040802-4 (DE-588)4065541-6 |
| title | The Oxford handbook of music and advertising |
| title_alt | Music and advertising |
| title_auth | The Oxford handbook of music and advertising |
| title_exact_search | The Oxford handbook of music and advertising |
| title_exact_search_txtP | The Oxford handbook of music and advertising |
| title_full | The Oxford handbook of music and advertising edited by James Deaville, Siu-Lan Tan, and Ron Rodman |
| title_fullStr | The Oxford handbook of music and advertising edited by James Deaville, Siu-Lan Tan, and Ron Rodman |
| title_full_unstemmed | The Oxford handbook of music and advertising edited by James Deaville, Siu-Lan Tan, and Ron Rodman |
| title_short | The Oxford handbook of music and advertising |
| title_sort | the oxford handbook of music and advertising |
| topic | Music in advertising Advertising / Music Advertising / Psychological aspects Music in advertising / History Advertising / History Politische Werbung (DE-588)4129440-3 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd Marketing (DE-588)4037589-4 gnd Marke (DE-588)4074577-6 gnd Musik (DE-588)4040802-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Music in advertising Advertising / Music Advertising / Psychological aspects Music in advertising / History Advertising / History Politische Werbung Werbewirkungsanalyse Marketing Marke Musik Werbung |
| url | https://doi.org/10.1093/oxfordhb/9780190691240.001.0001 |
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