CONSUMER: from a communication, marketing and advertising perspective
This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.Each section sheds light on...
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| Other Authors: | , , , , , , , , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Warsaw ; Berlin
Sciendo
[2021]
|
| Subjects: | |
| Online Access: | DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-739 DE-473 Volltext |
| Summary: | This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Feb 2021) |
| Physical Description: | 1 online resource (127 pages) |
| ISBN: | 9788366675247 |
Staff View
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| isbn | 9788366675247 |
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| spelling | CONSUMER from a communication, marketing and advertising perspective Sefer Darıcı Warsaw ; Berlin Sciendo [2021] © 2021 1 online resource (127 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Feb 2021) This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors In English BUSINESS & ECONOMICS / General bisacsh Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucher (DE-588)4062632-5 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Bahattin Ceylan, Hatice ctb Biçer, Derya Fatma ctb Ceylan, İbrahim Gökhan ctb Cilizoğlu, Yetkin ctb Darici, Sefer ctb Darıcı, Sefer edt Demir, Didem ctb Dondurucu, Zeynep ctb Yildiz, Selçuk Yasin ctb Çetinkaya, Aysel ctb Erscheint auch als Druck-Ausgabe 9788366675230 https://www.degruyter.com/isbn/9788366675247 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | CONSUMER from a communication, marketing and advertising perspective BUSINESS & ECONOMICS / General bisacsh Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd |
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| title | CONSUMER from a communication, marketing and advertising perspective |
| title_auth | CONSUMER from a communication, marketing and advertising perspective |
| title_exact_search | CONSUMER from a communication, marketing and advertising perspective |
| title_exact_search_txtP | CONSUMER from a communication, marketing and advertising perspective |
| title_full | CONSUMER from a communication, marketing and advertising perspective Sefer Darıcı |
| title_fullStr | CONSUMER from a communication, marketing and advertising perspective Sefer Darıcı |
| title_full_unstemmed | CONSUMER from a communication, marketing and advertising perspective Sefer Darıcı |
| title_short | CONSUMER |
| title_sort | consumer from a communication marketing and advertising perspective |
| title_sub | from a communication, marketing and advertising perspective |
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