Verfügbarkeit: CONSUMER :: THWS Bibkatalog

CONSUMER: from a communication, marketing and advertising perspective

This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.Each section sheds light on...

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Weitere Verfasser:	Bahattin Ceylan, Hatice (MitwirkendeR), Biçer, Derya Fatma (MitwirkendeR), Ceylan, İbrahim Gökhan (MitwirkendeR), Cilizoğlu, Yetkin (MitwirkendeR), Darici, Sefer (MitwirkendeR), Darıcı, Sefer (HerausgeberIn), Demir, Didem (MitwirkendeR), Dondurucu, Zeynep (MitwirkendeR), Yildiz, Selçuk Yasin (MitwirkendeR), Çetinkaya, Aysel (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Warsaw ; Berlin Sciendo [2021]
Schlagworte:	BUSINESS & ECONOMICS / General Verbraucherverhalten Verbraucher Aufsatzsammlung
Online-Zugang:	DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-739 DE-473 Volltext
Zusammenfassung:	This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors
Beschreibung:	Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Feb 2021)
Beschreibung:	1 online resource (127 pages)
ISBN:	9788366675247

Internformat

MARC


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Datensatz im Suchindex

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spelling	CONSUMER from a communication, marketing and advertising perspective Sefer Darıcı Warsaw ; Berlin Sciendo [2021] © 2021 1 online resource (127 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Feb 2021) This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors In English BUSINESS & ECONOMICS / General bisacsh Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucher (DE-588)4062632-5 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Bahattin Ceylan, Hatice ctb Biçer, Derya Fatma ctb Ceylan, İbrahim Gökhan ctb Cilizoğlu, Yetkin ctb Darici, Sefer ctb Darıcı, Sefer edt Demir, Didem ctb Dondurucu, Zeynep ctb Yildiz, Selçuk Yasin ctb Çetinkaya, Aysel ctb Erscheint auch als Druck-Ausgabe 9788366675230 https://www.degruyter.com/isbn/9788366675247 Verlag URL des Erstveröffentlichers Volltext
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title	CONSUMER from a communication, marketing and advertising perspective
title_auth	CONSUMER from a communication, marketing and advertising perspective
title_exact_search	CONSUMER from a communication, marketing and advertising perspective
title_exact_search_txtP	CONSUMER from a communication, marketing and advertising perspective
title_full	CONSUMER from a communication, marketing and advertising perspective Sefer Darıcı
title_fullStr	CONSUMER from a communication, marketing and advertising perspective Sefer Darıcı
title_full_unstemmed	CONSUMER from a communication, marketing and advertising perspective Sefer Darıcı
title_short	CONSUMER
title_sort	consumer from a communication marketing and advertising perspective
title_sub	from a communication, marketing and advertising perspective
topic	BUSINESS & ECONOMICS / General bisacsh Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd
topic_facet	BUSINESS & ECONOMICS / General Verbraucherverhalten Verbraucher Aufsatzsammlung
url	https://www.degruyter.com/isbn/9788366675247
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