Cases in public relations strategy:
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore succes...
Gespeichert in:
| Weitere Verfasser: | , , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE Publications, Inc
[2019]
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxiii, 189 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781544339931 |
Internformat
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| 520 | |a Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn. | ||
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| spelling | Cases in public relations strategy editors: Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University) Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE Publications, Inc [2019] 1 Online-Ressource (xxiii, 189 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn. Public relations Case studies Public relations Study and teaching Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 St. John, Burton III 1957- (DE-588)1171764618 edt Martinelli, Diana Knott edt Pritchard, Robert S. edt Spaulding, Cylor edt Erscheint auch als Druck-Ausgabe 978-1-5063-4915-2 https://sk.sagepub.com/books/cases-in-public-relations-strategy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cases in public relations strategy Public relations Case studies Public relations Study and teaching Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4143413-4 |
| title | Cases in public relations strategy |
| title_auth | Cases in public relations strategy |
| title_exact_search | Cases in public relations strategy |
| title_exact_search_txtP | Cases in public relations strategy |
| title_full | Cases in public relations strategy editors: Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University) |
| title_fullStr | Cases in public relations strategy editors: Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University) |
| title_full_unstemmed | Cases in public relations strategy editors: Burton St. John III (University of Colorado-Boulder), Diana Knott Martinelli (West Virginia University), Robert S. Pritchard (University of Oklahoma), Cylor Spaulding (Georgetown University) |
| title_short | Cases in public relations strategy |
| title_sort | cases in public relations strategy |
| topic | Public relations Case studies Public relations Study and teaching Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Case studies Public relations Study and teaching Öffentlichkeitsarbeit Aufsatzsammlung |
| url | https://sk.sagepub.com/books/cases-in-public-relations-strategy |
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