Propaganda and public relations in military recruitment: promoting military service in the twentieth and twenty-first centuries
"This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2021
|
| Schriftenreihe: | Routledge new directions in PR & communication research
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda, and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy"-- |
| Beschreibung: | xviii, 235 Seiten Illustrationen |
| ISBN: | 9780367333928 |
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Datensatz im Suchindex
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Contents Preface List of contributors List of illustrations List of abbreviations Introduction 1 Your country(ies) need you! The case for a globai analysis of military recruitment campaigning xiii XV xvi xvii 1 3 BRENDAN MAARTENS ‘Munitions of the mind’: studies ofpropaganda, recruitment and public opinion 4 Advertising, mass media and the birth ofthe modern military recruitment campaign 6 Pageantry, iconography and the written word: selling service in the distant past 9 Military recruitment in times ofwar andpeace: an overview of the case studies 11 2 Your media need you! How recruiters use advertising, public relations and propaganda to promote service and allegiance BRENDAN MAARTENS The art ofpayingfor space: advertising, agencies and advertisements 18 Selling service in news, entertainment and current affairs: the art ofpropaganda 21 Events, issues and reputation: the public relations ofmilitary recruitment 25 Conclusion: reflecting on the process ofpaying, earning and owning media content 27 17
viii Contents PARTI Recruitment in an era of total war 3 Why Africans in British Empire territories joined the colours, 1914-1918 ANNE SAMSON ‘A low whisper that vibrated over the empire recruiting at the outset of the war 34 Agriculture, mining and commerce: the economics of recruitment 35 The ‘right sort ofman ’: ethnicity and conscription 36 ‘A chance to see the world’: experiences of enlistment and challenges ofrecruiting 39 Army bands, public speeches, advertisements and atrocity stories 40 Conclusion 42 4 National aspirations against war fatigue: uses and mechanisms of mobilising propaganda in World War I Greece ELLI LEMONIDOU Greece, the First World War and the significance ofthe ‘great idea’ 49 Channels and content ofpropaganda in Greece in the early twentieth century 51 The mobilisation of23 September 1915 53 The mobilisation of 18 April 1917 54 The mobilisation of22 January 1918 56 Conclusion: from neutrality to participation — recruiting in a divided country 57 5 Winning the battle to lose the war: the Call to Arms recruiting campaign in Australia, 1916 EMILY ROBERTSON Recruiting andpublicity in Australia in the First World War 62 Conscription, coercion and the Call to Arms campaign 65 Recruiting and the slow path to federalism 68 Conclusion: voluntary service, conscription and the shifting tides ofpublic opinion 71
Contents 6 It takes a good woman to sell a good war: the use of women in World War I United States propaganda posters ix 75 THOMAS BIVINS The great propaganda machine 75 What is propaganda? 76 The Division ofPictorial Publicity 79 Woman as propaganda technique 81 Woman as symbol 82 Protecting angels 86 Conclusions 88 7 ‘A place for everyone, and everyone must find the right place’ : recruitment to British civil defence, 1937-44 96 JESSICA HAMMETT AND HENRY IRVING A ‘new chapter ’? Establishing the administrativeframework 97 ‘How you can best help your country in a moment ofneed’: the national campaign 99 The ‘localisation ofrecruiting energy ’: campaigning in towns, boroughs and cities 104 The ‘social side’ofservice: utilising personal andpeer-group persuasion 108 A ‘rush ofvolunteers ’: the significance ofwar events 110 Conclusion: the importance ofnational, local and personal pressures 110 PART II Recruitment at a Time of Cold War 8 ‘It’s like a good school, only better’: recruiting boys to the British armed forces under the first Attlee government, 1946-50 BRENDAN MAARTENS Government communications, military recruitment and the start ofthe Cold War 118 The ‘product’and the ‘sales team ’: organising the campaigns of 1946-50 120 Having a ‘man’s time'in military: newspaper advertising and the sale ofservice 121 115 117
x Contents Fashioning ‘news pegs press conferences, press releases and public exhibitions 124 ‘What lies beyond the horizon ’? Visualising military life on the silver screen 126 Reviewing the campaigns of1946-50: a critical assessment 127 9 Eastern Europe’s reluctant soldiers: recruitment to the armies of the Warsaw Pact, 1956-1991 131 ROGER R. REESE The establishment of the Warsaw Treaty Organization and the politics ofrecruitment 132 Pre-conscription ideological indoctrination and military training: the Soviet model 133 ‘We will never take up weapons ’: East Germany as a case study in contrasts 136 An ‘ingrained aversion to all uniforms ’: youth attitudes towards service 138 Conclusion: the relationship between service and strife in the communist East 142 10 ‘The Army just sees green’: utopian meritocracy, diversity, and United States Army recruitment in the 1970s JESSICA L. 145 GHILANI The Gates Commission, the Army, and the beginning ofthe ‘volunteer ’ era 147 ‘Be all you can be’: the N. W. Ayer—Army partnership 149 ‘Today ’s Army wants tojoin you ’: utopia in recruitment advertising 150 Conclusion: idealised simulations in military service in recruitment advertising 157 PART III Recruitment in the digital age 161 11 Canadian military public affairs and recruitment in an age of social media platforms 163 TANNER MIRRLEES Canada’s foreign policy, the Department ofNational Defence and the Canadian Armed Forces in the twenty-first century 165 The Canadian military ’s public affairs office, militarising media events and recruitment advertising 167
Contents xi The Canadian Armed Forces’social media platforms, policies andpractices 171 Conclusion: Canadian military digital dependence in the age of US platform imperialism 174 12 ‘Life is wonderful because of the military’: People’s Liberation Army recruitment campaigns in contemporary China 178 ORNA NAFTALI From a guerrillaforce to a modern army: a history ofthe People ’s Liberation Army 179 Volunteers and ‘involuntary conscripts ’: the challenges of recruiting in the twenty-first century 181 Strengthening the ‘brand’ and the ‘packaging’: media campaigns in the age of Web 2.0 182 Contributing to ‘national rejuvenation ’: the Chinese conscription video 183 ‘Fulfil your personal dream ofmilitary life ’: the use of aspirational appeals 185 Conclusion: military recruiting in an era ofmarket liberalism 187 13 The caliphate wants you! Conflating Islam and Islamist ideology in Islamic State of Iraq and Syria recruitment propaganda and Western media reporting 192 HALIM RANE AND AUDREY COURTY The origins ofthe Islamic State ofSyria and Iraq and its propaganda network 193 ‘A statefor all Muslims ’: recruiting using Dabiq and Rumiyah 195 Islam, Islamism and the use ofreligion in mobilisation promotion 198 Giving terrorists the ‘oxygen ofpublicity ’: Western media reporting 200 Conclusion 202 Conciusion 207 14 Narratives of service, sacrifice and security: reflecting on the legacy of military recruitment 209 BRENDAN MAARTENS Measuring the impact ofcampaigns: thefactors and effects of enlistment 213
xii Contents Looking ahead: future avenues ofscholarly research 216 Looking ahead: military recruitment in an unstable world 218 Index 223 |
| adam_txt |
Contents Preface List of contributors List of illustrations List of abbreviations Introduction 1 Your country(ies) need you! The case for a globai analysis of military recruitment campaigning xiii XV xvi xvii 1 3 BRENDAN MAARTENS ‘Munitions of the mind’: studies ofpropaganda, recruitment and public opinion 4 Advertising, mass media and the birth ofthe modern military recruitment campaign 6 Pageantry, iconography and the written word: selling service in the distant past 9 Military recruitment in times ofwar andpeace: an overview of the case studies 11 2 Your media need you! How recruiters use advertising, public relations and propaganda to promote service and allegiance BRENDAN MAARTENS The art ofpayingfor space: advertising, agencies and advertisements 18 Selling service in news, entertainment and current affairs: the art ofpropaganda 21 Events, issues and reputation: the public relations ofmilitary recruitment 25 Conclusion: reflecting on the process ofpaying, earning and owning media content 27 17
viii Contents PARTI Recruitment in an era of total war 3 Why Africans in British Empire territories joined the colours, 1914-1918 ANNE SAMSON ‘A low whisper that vibrated over the empire recruiting at the outset of the war 34 Agriculture, mining and commerce: the economics of recruitment 35 The ‘right sort ofman ’: ethnicity and conscription 36 ‘A chance to see the world’: experiences of enlistment and challenges ofrecruiting 39 Army bands, public speeches, advertisements and atrocity stories 40 Conclusion 42 4 National aspirations against war fatigue: uses and mechanisms of mobilising propaganda in World War I Greece ELLI LEMONIDOU Greece, the First World War and the significance ofthe ‘great idea’ 49 Channels and content ofpropaganda in Greece in the early twentieth century 51 The mobilisation of23 September 1915 53 The mobilisation of 18 April 1917 54 The mobilisation of22 January 1918 56 Conclusion: from neutrality to participation — recruiting in a divided country 57 5 Winning the battle to lose the war: the Call to Arms recruiting campaign in Australia, 1916 EMILY ROBERTSON Recruiting andpublicity in Australia in the First World War 62 Conscription, coercion and the Call to Arms campaign 65 Recruiting and the slow path to federalism 68 Conclusion: voluntary service, conscription and the shifting tides ofpublic opinion 71
Contents 6 It takes a good woman to sell a good war: the use of women in World War I United States propaganda posters ix 75 THOMAS BIVINS The great propaganda machine 75 What is propaganda? 76 The Division ofPictorial Publicity 79 Woman as propaganda technique 81 Woman as symbol 82 Protecting angels 86 Conclusions 88 7 ‘A place for everyone, and everyone must find the right place’ : recruitment to British civil defence, 1937-44 96 JESSICA HAMMETT AND HENRY IRVING A ‘new chapter ’? Establishing the administrativeframework 97 ‘How you can best help your country in a moment ofneed’: the national campaign 99 The ‘localisation ofrecruiting energy ’: campaigning in towns, boroughs and cities 104 The ‘social side’ofservice: utilising personal andpeer-group persuasion 108 A ‘rush ofvolunteers ’: the significance ofwar events 110 Conclusion: the importance ofnational, local and personal pressures 110 PART II Recruitment at a Time of Cold War 8 ‘It’s like a good school, only better’: recruiting boys to the British armed forces under the first Attlee government, 1946-50 BRENDAN MAARTENS Government communications, military recruitment and the start ofthe Cold War 118 The ‘product’and the ‘sales team ’: organising the campaigns of 1946-50 120 Having a ‘man’s time'in military: newspaper advertising and the sale ofservice 121 115 117
x Contents Fashioning ‘news pegs press conferences, press releases and public exhibitions 124 ‘What lies beyond the horizon ’? Visualising military life on the silver screen 126 Reviewing the campaigns of1946-50: a critical assessment 127 9 Eastern Europe’s reluctant soldiers: recruitment to the armies of the Warsaw Pact, 1956-1991 131 ROGER R. REESE The establishment of the Warsaw Treaty Organization and the politics ofrecruitment 132 Pre-conscription ideological indoctrination and military training: the Soviet model 133 ‘We will never take up weapons ’: East Germany as a case study in contrasts 136 An ‘ingrained aversion to all uniforms ’: youth attitudes towards service 138 Conclusion: the relationship between service and strife in the communist East 142 10 ‘The Army just sees green’: utopian meritocracy, diversity, and United States Army recruitment in the 1970s JESSICA L. 145 GHILANI The Gates Commission, the Army, and the beginning ofthe ‘volunteer ’ era 147 ‘Be all you can be’: the N. W. Ayer—Army partnership 149 ‘Today ’s Army wants tojoin you ’: utopia in recruitment advertising 150 Conclusion: idealised simulations in military service in recruitment advertising 157 PART III Recruitment in the digital age 161 11 Canadian military public affairs and recruitment in an age of social media platforms 163 TANNER MIRRLEES Canada’s foreign policy, the Department ofNational Defence and the Canadian Armed Forces in the twenty-first century 165 The Canadian military ’s public affairs office, militarising media events and recruitment advertising 167
Contents xi The Canadian Armed Forces’social media platforms, policies andpractices 171 Conclusion: Canadian military digital dependence in the age of US platform imperialism 174 12 ‘Life is wonderful because of the military’: People’s Liberation Army recruitment campaigns in contemporary China 178 ORNA NAFTALI From a guerrillaforce to a modern army: a history ofthe People ’s Liberation Army 179 Volunteers and ‘involuntary conscripts ’: the challenges of recruiting in the twenty-first century 181 Strengthening the ‘brand’ and the ‘packaging’: media campaigns in the age of Web 2.0 182 Contributing to ‘national rejuvenation ’: the Chinese conscription video 183 ‘Fulfil your personal dream ofmilitary life ’: the use of aspirational appeals 185 Conclusion: military recruiting in an era ofmarket liberalism 187 13 The caliphate wants you! Conflating Islam and Islamist ideology in Islamic State of Iraq and Syria recruitment propaganda and Western media reporting 192 HALIM RANE AND AUDREY COURTY The origins ofthe Islamic State ofSyria and Iraq and its propaganda network 193 ‘A statefor all Muslims ’: recruiting using Dabiq and Rumiyah 195 Islam, Islamism and the use ofreligion in mobilisation promotion 198 Giving terrorists the ‘oxygen ofpublicity ’: Western media reporting 200 Conclusion 202 Conciusion 207 14 Narratives of service, sacrifice and security: reflecting on the legacy of military recruitment 209 BRENDAN MAARTENS Measuring the impact ofcampaigns: thefactors and effects of enlistment 213
xii Contents Looking ahead: future avenues ofscholarly research 216 Looking ahead: military recruitment in an unstable world 218 Index 223 |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047191874 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:48:10Z |
| indexdate | 2025-01-29T17:02:40Z |
| institution | BVB |
| isbn | 9780367333928 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032597050 |
| oclc_num | 1249663866 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | xviii, 235 Seiten Illustrationen |
| psigel | BSB_NED_20210423 |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge new directions in PR & communication research |
| spelling | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries edited by Brendan Maartens and Thomas Bivins Promoting military service in the twentieth and twenty-first centuries London ; New York Routledge, Taylor & Francis Group 2021 xviii, 235 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge new directions in PR & communication research "This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda, and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy"-- Geschichte 1914- gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Rekrutierung (DE-588)4177658-6 gnd rswk-swf Militär (DE-588)4039305-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Recruiting and enlistment / History / 20th century / Case studies Military service, Voluntary / History / 20th century / Case studies Propaganda / History / 20th century / Case studies Military service, Voluntary Propaganda Recruiting and enlistment 1900-1999 Case studies History (DE-588)4143413-4 Aufsatzsammlung gnd-content Militär (DE-588)4039305-7 s Rekrutierung (DE-588)4177658-6 s Werbung (DE-588)4065541-6 s Propaganda (DE-588)4076374-2 s Geschichte 1914- z DE-604 Maartens, Brendan (DE-588)1231750855 edt Bivins, Thomas H. 1947- (DE-588)1056164611 edt Erscheint auch als Online-Ausgabe, ebk 978-0-429-31962-4 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032597050&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries Propaganda (DE-588)4076374-2 gnd Rekrutierung (DE-588)4177658-6 gnd Militär (DE-588)4039305-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076374-2 (DE-588)4177658-6 (DE-588)4039305-7 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries |
| title_alt | Promoting military service in the twentieth and twenty-first centuries |
| title_auth | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries |
| title_exact_search | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries |
| title_exact_search_txtP | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries |
| title_full | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries edited by Brendan Maartens and Thomas Bivins |
| title_fullStr | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries edited by Brendan Maartens and Thomas Bivins |
| title_full_unstemmed | Propaganda and public relations in military recruitment promoting military service in the twentieth and twenty-first centuries edited by Brendan Maartens and Thomas Bivins |
| title_short | Propaganda and public relations in military recruitment |
| title_sort | propaganda and public relations in military recruitment promoting military service in the twentieth and twenty first centuries |
| title_sub | promoting military service in the twentieth and twenty-first centuries |
| topic | Propaganda (DE-588)4076374-2 gnd Rekrutierung (DE-588)4177658-6 gnd Militär (DE-588)4039305-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Propaganda Rekrutierung Militär Werbung Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032597050&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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