The new chameleons: how to connect with consumers who defy categorization
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London, United Kingdom ; New York, NY ; New Delhi
Kogan Page
2021
|
| Schlagworte: | |
| Beschreibung: | Enthält Literaturangaben und Index |
| Beschreibung: | xiii, 276 Seiten Illustrationen |
| ISBN: | 9781398600065 9781398600041 |
Internformat
MARC
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| 020 | |a 9781398600041 |c paperback |9 978-1-3986-0004-1 | ||
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| 245 | 1 | 0 | |a The new chameleons |b how to connect with consumers who defy categorization |c Michael R. Solomon |
| 264 | 1 | |a London, United Kingdom ; New York, NY ; New Delhi |b Kogan Page |c 2021 | |
| 300 | |a xiii, 276 Seiten |b Illustrationen | ||
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Datensatz im Suchindex
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| author | Solomon, Michael R. 1956- |
| author_GND | (DE-588)129227684 |
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| building | Verbundindex |
| bvnumber | BV047178132 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047178132 |
| illustrated | Illustrated |
| index_date | 2024-07-03T16:45:06Z |
| indexdate | 2024-07-10T09:04:48Z |
| institution | BVB |
| isbn | 9781398600065 9781398600041 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032583471 |
| oclc_num | 1226396222 |
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| owner_facet | DE-945 DE-898 DE-BY-UBR DE-188 |
| physical | xiii, 276 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Solomon, Michael R. 1956- Verfasser (DE-588)129227684 aut The new chameleons how to connect with consumers who defy categorization Michael R. Solomon London, United Kingdom ; New York, NY ; New Delhi Kogan Page 2021 xiii, 276 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Enthält Literaturangaben und Index Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s DE-604 Erscheint auch als Online-Ausgabe 978-1-3986-0005-8 |
| spellingShingle | Solomon, Michael R. 1956- The new chameleons how to connect with consumers who defy categorization Kaufverhalten (DE-588)4073331-2 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)4037589-4 (DE-588)4062644-1 |
| title | The new chameleons how to connect with consumers who defy categorization |
| title_auth | The new chameleons how to connect with consumers who defy categorization |
| title_exact_search | The new chameleons how to connect with consumers who defy categorization |
| title_exact_search_txtP | The new chameleons how to connect with consumers who defy categorization |
| title_full | The new chameleons how to connect with consumers who defy categorization Michael R. Solomon |
| title_fullStr | The new chameleons how to connect with consumers who defy categorization Michael R. Solomon |
| title_full_unstemmed | The new chameleons how to connect with consumers who defy categorization Michael R. Solomon |
| title_short | The new chameleons |
| title_sort | the new chameleons how to connect with consumers who defy categorization |
| title_sub | how to connect with consumers who defy categorization |
| topic | Kaufverhalten (DE-588)4073331-2 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Kaufverhalten Marketing Verbraucherverhalten |
| work_keys_str_mv | AT solomonmichaelr thenewchameleonshowtoconnectwithconsumerswhodefycategorization |