The PR agency handbook:
KEY FEATURES: Real-world examples from the field ensure that the practical concepts presented become concrete for readers. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide readers with snapshots of the age...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE Publications, Inc.
[2019]
|
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Zusammenfassung: | KEY FEATURES: Real-world examples from the field ensure that the practical concepts presented become concrete for readers. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide readers with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers students a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows students how to adapt their campaigns to meet the needs of today's integrated agency environment. A chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a reference by both students and professionals alike. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxi, 279 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781506329031 |
Internformat
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| 245 | 1 | 0 | |a The PR agency handbook |c Regina M. Luttrell, Luke W. Capizzo |
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| 300 | |a 1 Online-Ressource (xxi, 279 Seiten) |b Illustrationen, Diagramme | ||
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| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a KEY FEATURES: Real-world examples from the field ensure that the practical concepts presented become concrete for readers. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide readers with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers students a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows students how to adapt their campaigns to meet the needs of today's integrated agency environment. A chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a reference by both students and professionals alike. | ||
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Datensatz im Suchindex
| _version_ | 1804182265491619840 |
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| author | Luttrell, Regina 1975- Capizzo, Luke W. |
| author_GND | (DE-588)1082008141 (DE-588)1160324735 |
| author_facet | Luttrell, Regina 1975- Capizzo, Luke W. |
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| building | Verbundindex |
| bvnumber | BV047178131 |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047178131 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:45:06Z |
| indexdate | 2024-07-10T09:04:48Z |
| institution | BVB |
| isbn | 9781506329031 |
| language | English |
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| physical | 1 Online-Ressource (xxi, 279 Seiten) Illustrationen, Diagramme |
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| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | SAGE Publications, Inc. |
| record_format | marc |
| spelling | Luttrell, Regina 1975- Verfasser (DE-588)1082008141 aut The PR agency handbook Regina M. Luttrell, Luke W. Capizzo Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE Publications, Inc. [2019] 1 Online-Ressource (xxi, 279 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index KEY FEATURES: Real-world examples from the field ensure that the practical concepts presented become concrete for readers. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide readers with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers students a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows students how to adapt their campaigns to meet the needs of today's integrated agency environment. A chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a reference by both students and professionals alike. Public relations Handbooks, manuals, etc Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf PR-Agentur (DE-588)4248353-0 gnd rswk-swf PR-Agentur (DE-588)4248353-0 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Capizzo, Luke W. Verfasser (DE-588)1160324735 aut Erscheint auch als Druck-Ausgabe 978-1-5063-2905-5 https://sk.sagepub.com/books/the-pr-agency-handbook Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Luttrell, Regina 1975- Capizzo, Luke W. The PR agency handbook Public relations Handbooks, manuals, etc Öffentlichkeitsarbeit (DE-588)4043188-5 gnd PR-Agentur (DE-588)4248353-0 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4248353-0 |
| title | The PR agency handbook |
| title_auth | The PR agency handbook |
| title_exact_search | The PR agency handbook |
| title_exact_search_txtP | The PR agency handbook |
| title_full | The PR agency handbook Regina M. Luttrell, Luke W. Capizzo |
| title_fullStr | The PR agency handbook Regina M. Luttrell, Luke W. Capizzo |
| title_full_unstemmed | The PR agency handbook Regina M. Luttrell, Luke W. Capizzo |
| title_short | The PR agency handbook |
| title_sort | the pr agency handbook |
| topic | Public relations Handbooks, manuals, etc Öffentlichkeitsarbeit (DE-588)4043188-5 gnd PR-Agentur (DE-588)4248353-0 gnd |
| topic_facet | Public relations Handbooks, manuals, etc Öffentlichkeitsarbeit PR-Agentur |
| url | https://sk.sagepub.com/books/the-pr-agency-handbook |
| work_keys_str_mv | AT luttrellregina thepragencyhandbook AT capizzolukew thepragencyhandbook |