Batton, N. (2021). Strategic corporate brand management of multinational corporations: Analysis of consumers’ brand perceptions and effects, and the role of contextual factors (1. Auflage.). Verlag Dr. Kovač.
Chicago-Zitierstil (17. Ausg.)Batton, Nadine. Strategic Corporate Brand Management of Multinational Corporations: Analysis of Consumers’ Brand Perceptions and Effects, and the Role of Contextual Factors. 1. Auflage. Hamburg: Verlag Dr. Kovač, 2021.
MLA-Zitierstil (9. Ausg.)Batton, Nadine. Strategic Corporate Brand Management of Multinational Corporations: Analysis of Consumers’ Brand Perceptions and Effects, and the Role of Contextual Factors. 1. Auflage. Verlag Dr. Kovač, 2021.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.