Strategic corporate brand management of multinational corporations: analysis of consumers’ brand perceptions and effects, and the role of contextual factors
Gespeichert in:
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|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Verlag Dr. Kovač
2021
|
| Ausgabe: | 1. Auflage |
| Schriftenreihe: | Schriftenreihe Studien zum Konsumentenverhalten
88 |
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XXIII, 255 Seiten Diagramme |
| ISBN: | 9783339120144 3339120145 |
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MARC
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| 100 | 1 | |a Batton, Nadine |e Verfasser |0 (DE-588)1225900026 |4 aut | |
| 245 | 1 | 0 | |a Strategic corporate brand management of multinational corporations |b analysis of consumers’ brand perceptions and effects, and the role of contextual factors |c Nadine Batton |
| 250 | |a 1. Auflage | ||
| 264 | 1 | |a Hamburg |b Verlag Dr. Kovač |c 2021 | |
| 300 | |a XXIII, 255 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Schriftenreihe Studien zum Konsumentenverhalten |v 88 | |
| 502 | |b Dissertation |c Universität Trier |d 2020 | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationalisierung |0 (DE-588)4162106-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Internationalisierung |0 (DE-588)4162106-2 |D s |
| 689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
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| 710 | 2 | |a Verlag Dr. Kovač |0 (DE-588)16100321-7 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-339-12015-1 |
| 830 | 0 | |a Schriftenreihe Studien zum Konsumentenverhalten |v 88 |w (DE-604)BV019383820 |9 88 | |
| 856 | 4 | 2 | |m X:MVB |q text/html |u https://www.verlagdrkovac.de/978-3-339-12014-4.htm |3 Ausführliche Beschreibung |
| 856 | 4 | 2 | |m B:DE-101 |q application/pdf |u https://d-nb.info/1219011851/04 |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032583294&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804182265182289920 |
|---|---|
| adam_text | CONTENT
FIGURES
...........................................................................................................
XV
TABLES
..........................................................................................................
XVII
ABBREVIATIONS
................................................................................................
XXI
A.
INTRODUCTION
...............................................................................................
1
1.
FOCUS
AND
RELEVANCE
.................................................................................
1
2.
RESEARCH
GAPS
AND
LITERATURE
REVIEW
......................................................
8
2.1.
OVERVIEW
.............................................................................................
8
2.2.
LITERATURE
ON
CORPORATE
REPUTATION
....................................................
8
2.2.1.
ANTECEDENTS
OF
CORPORATE
REPUTATION
..................................................
8
2.2.2.
EFFECTS
OF
CORPORATE
REPUTATION
.........................................................
13
2.2.3. EFFECTS
OF
CR
DIMENSIONS
...................................................................
21
2.3.
LITERATURE
ON
CORPORATE
BRAND
EQUITY
...............................................
35
2.3.1.
EFFECTS
OF
CORPORATE
BRAND
EQUITY
......................................................
35
2.3.2.
THE
ROLE
OF
MEDIA
AND
COMMUNICATION
BUDGETS
...............................
44
2.4.
GENERAL
RESEARCH
OBJECTIVES...........................................................
53
3.
STRUCTURE
AND
CONTRIBUTION
OF
THE
STUDIES
................................................
56
3.1.
THE
IMPACT
OF
NATIONAL
CULTURE
ON
PERCEIVED
CR
............................
56
3.2.
THE
INFLUENCE
OF
CONTEXTUAL
FACTORS
ON
THE
EFFECTS
OF
CR
DIMENSIONS
.......................................................................................
59
3.3.
THE
JOINT
ROLES
OF
DIGITAL
MEDIA
AND
COMMUNICATION
BUDGETS
FOR
CORPORATE
BRAND
EQUITY
EFFECTS
...................................................
63
4.
FURTHER
REMARKS
......................................................................................
66
B.
STUDY
1:
SYSTEMATIC
COMPARISON
OF
NATIONAL
CULTURAL
VALUE
MODELS:
ANALYZING
THE
IMPACT
OF
NATIONAL
CULTURE
ON
PERCEIVED
CORPORATE
REPUTATION
OF
MNCS
............................................
69
X
CONTENT
1.
INTRODUCTION
...............................................................................................
69
2.
LITERATURE
REVIEW
.....................................................................................
71
2.1.
JOURNAL
AND
ARTICLE
IDENTIFICATION
.......................................................
71
2.2.
RELEVANCE
OF
CULTURAL
VALUE
MODELS
.................................................
72
2.3.
ANALYZED
DIMENSIONS
.......................................................................
74
2.4.
FURTHER
CONTENTS
...............................................................................
75
2.5.
CONCLUSIONS
......................................................................................
78
3.
CONCEPTUAL
FRAMEWORK
AND
HYPOTHESES
..................................................
79
3.1.
OVERVIEW
...........................................................................................
79
3.2.
THEORETICAL
BASIS
..............................................................................
79
3.3.
BACKGROUND,
GENERAL
EFFECTS
OF
THE
CULTURAL
VALUE
MODELS
AND
HYPOTHESES
ON
CULTURAL
DIMENSIONS
.................................................
80
3.3.1.
HOFSTEDE
..............................................................................................
80
3.3.2.
SCHWARTZ
..............................................................................................
83
3.3.3.
GLOBE
................................................................................................
85
3.3.4.
INGLEHART
..............................................................................................
86
4.
EMPIRICAL
STUDY
........................................................................................
87
4.1.
SAMPLE
DESIGN
.................................................................................
87
4.2.
MEASUREMENT....................................................................................
89
4.3.
METHOD
..............................................................................................
92
4.4.
RESULTS
..............................................................................................
93
4.4.1.
HOFSTEDE
..............................................................................................
95
4.4.2.
SCHWARTZ
..............................................................................................
95
4.4.3.
GLOBE
................................................................................................
95
4.4.4.
INGLEHART
..............................................................................................
96
4.4.5.
STABILITY
TEST
........................................................................................
96
5.
DISCUSSION
AND
IMPLICATIONS
.....................................................................
97
5.1.
OVERVIEW
...........................................................................................
97
5.2.
RESEARCH
IMPLICATIONS
......................................................................
97
CONTENT
XI
5.3.
MANAGERIAL
IMPLICATIONS
.................................................................
100
6.
LIMITATIONS
AND
DIRECTIONS
FOR
FURTHER
RESEARCH
....................................
101
C.
STUDY
2:
DIVERSE
ROLES
OF
CORPORATE
REPUTATION
DIMENSIONS
FOR
MNCS:
A
CROSS-NATIONAL
ANALYSIS
..................................................
103
1.
INTRODUCTION
.............................................................................................
103
2.
CONCEPTUAL
FRAMEWORK
..........................................................................
106
3.
HYPOTHESIS
DEVELOPMENT
.......................................................................
108
3.1.
EFFECTS
OF
CR
DIMENSIONS................................................................
108
3.2.
ROLE
OF
EMBEDDEDNESS
AND
COUNTRY
DEVELOPMENT
........................
110
4.
EMPIRICAL
STUDY
......................................................................................
114
4.1.
SAMPLE
DESIGN
..............................................................................
114
4.2.
MEASUREMENTS
................................................................................
115
4.3.
METHOD
............................................................................................
120
4.4.
RESULTS
............................................................................................
122
5.
DISCUSSION
AND
IMPLICATIONS
...................................................................
126
5.1.
OVERVIEW
.........................................................................................
126
5.2.
THEORETICAL
IMPLICATIONS
...................................................................
126
5.3.
MANAGERIAL
IMPLICATIONS
..................................................................
130
6.
LIMITATIONS
AND
FURTHER
RESEARCH
...........................................................
132
D.
STUDY
3:
JOINT
ROLES
OF
DIGITAL
MEDIA
AND
COMMUNICATION
BUDGETS
FOR
MNCS:
ANALYZING
THE
IMPACT
ON
CORPORATE
BRAND
EFFECTS
ACROSS
NATIONS
........................................................................
135
1.
INTRODUCTION
.............................................................................................
135
2.
CONCEPTUAL
FRAMEWORK
..........................................................................
139
3.
HYPOTHESIS
DEVELOPMENT
.......................................................................
141
3.1.
HYPOTHESIS
ON
PERCEIVED
CORPORATE
BRAND
EQUITY
EFFECTS
..............
141
3.2.
HYPOTHESIS
ON
THE
ROLE
OF
MEDIA
PENETRATION
.................................
141
XII
CONTENT
3.3.
HYPOTHESIS
ON
THE
JOINT
ROLES
OF
MEDIA
PENETRATION
AND
CORPORATE
BRAND
COMMUNICATION
BUDGET
........................................
143
4.
EMPIRICAL
STUDY
.......................................................................................
145
4.1.
SAMPLE
DESIGN
...............................................................................
145
4.2.
MEASUREMENTS
.................................................................................
147
4.3.
METHOD
.............................................................................................
150
4.4.
RESULTS
.............................................................................................
151
5.
DISCUSSION
AND
IMPLICATIONS
....................................................................
156
5.1.
OVERVIEW
..........................................................................................
156
5.2.
THEORETICAL
IMPLICATIONS
...................................................................
157
5.3.
MANAGERIAL
IMPLICATIONS
...................................................................
161
6.
LIMITATIONS
AND
FURTHER
RESEARCH
...........................................................
162
E.
FINAL
REMARKS
.......................................................................................
165
1.
DISCUSSION
AND
CONCLUSIONS
..................................................................
165
1.1.
CORE
RESULTS
....................................................................................
165
1.2.
THEORETICAL
IMPLICATIONS
...................................................................
172
1.3.
MANAGERIAL
IMPLICATIONS
...................................................................
176
2.
FURTHER
RESEARCH
....................................................................................
181
REFERENCES
...................................................................................................
185
APPENDIX
......................................................................................................
217
1.
ACKNOWLEDGEMENTS
................................................................................
217
2.
STUDY
1:
SYSTEMATIC
COMPARISON
OF
NATIONAL
CULTURAL
VALUE
MODELS:
ANALYZING
THE
IMPACT
OF
NATIONAL
CULTURE
ON
PERCEIVED
CORPORATE
REPUTATION
OF
MNCS
..............................................
218
2.1.
MAIN
SAMPLE
..................................................................................
218
2.1.1. RESULTS
OF
ALTERNATIVE
MODEL
..............................................................218
2.1.2.
MULTILEVEL
MEASUREMENT
INVARIANCE
.................................................218
CONTENT
XIII
2.2.
ALTERNATIVE
SAMPLE
.......................................................................
220
2.2.1.
SAMPLE
DISTRIBUTION
..........................................................................220
2.2.2.
RELIABILITY
AND
VALIDITY
.......................................................................
220
2.2.3.
DISCRIMINANT
VALIDITY
.........................................................................
221
2.2.4.
MULTILEVEL
RELIABILITY
..........................................................................
221
2.2.5.
CORRELATIONS
AND
VIF
.........................................................................
222
2.2.6.
RESULTS
OF
ALTERNATIVE
MODEL
............................................................
223
2.2.7.
MULTILEVEL
MEASUREMENT
INVARIANCE
.................................................223
2.2.8.
RESULTS
..............................................................................................
225
2.2.9.
SUMMARY
(%
OF
EXPLAINED
COUNTRY-LEVEL
VARIANCES)
........................227
3.
STUDY
2:
DIVERSE
ROLES
OF
CORPORATE
REPUTATION
DIMENSIONS
FOR
MNCS:
A
CROSS-NATIONAL
ANALYSIS
.....................................................
228
3.1.
COMMON
METHOD
VARIANCE
.............................................................
228
3.2.
EXOGENEITY
TEST
OF
INSTRUMENTAL
VARIABLES
.......................................
229
3.3.
(MULTILEVEL)
MEASUREMENT
INVARIANCE
.............................................
231
3.4.
REVISED
MODEL
................................................................................
233
3.5.
SPLIT
HALF
TEST
.................................................................................
234
3.6.
ALTERNATIVE
MODELS
..........................................................................
238
4.
STUDY
3:
JOINT
ROLES
OF
DIGITAL
MEDIA
AND
COMMUNICATION
BUDGETS
FOR
MNCS:
ANALYZING
THE
IMPACT
ON
CORPORATE
BRAND
EFFECTS
ACROSS
NATIONS
..........................................................................
246
4.1.
COMMON
METHOD
VARIANCE
............................................................
246
4.2.
EXOGENEITY
TEST
OF
INSTRUMENTAL
VARIABLE
.........................................
247
4.3.
(MULTILEVEL)
MEASUREMENT
INVARIANCE
.............................................
248
4.4.
REVISED
MODEL
................................................................................
250
4.5.
SPLIT
HALF
TEST
.................................................................................
250
4.6.
ALTERNATIVE
MODELS
..........................................................................
254
|
| adam_txt |
CONTENT
FIGURES
.
XV
TABLES
.
XVII
ABBREVIATIONS
.
XXI
A.
INTRODUCTION
.
1
1.
FOCUS
AND
RELEVANCE
.
1
2.
RESEARCH
GAPS
AND
LITERATURE
REVIEW
.
8
2.1.
OVERVIEW
.
8
2.2.
LITERATURE
ON
CORPORATE
REPUTATION
.
8
2.2.1.
ANTECEDENTS
OF
CORPORATE
REPUTATION
.
8
2.2.2.
EFFECTS
OF
CORPORATE
REPUTATION
.
13
2.2.3. EFFECTS
OF
CR
DIMENSIONS
.
21
2.3.
LITERATURE
ON
CORPORATE
BRAND
EQUITY
.
35
2.3.1.
EFFECTS
OF
CORPORATE
BRAND
EQUITY
.
35
2.3.2.
THE
ROLE
OF
MEDIA
AND
COMMUNICATION
BUDGETS
.
44
2.4.
GENERAL
RESEARCH
OBJECTIVES.
53
3.
STRUCTURE
AND
CONTRIBUTION
OF
THE
STUDIES
.
56
3.1.
THE
IMPACT
OF
NATIONAL
CULTURE
ON
PERCEIVED
CR
.
56
3.2.
THE
INFLUENCE
OF
CONTEXTUAL
FACTORS
ON
THE
EFFECTS
OF
CR
DIMENSIONS
.
59
3.3.
THE
JOINT
ROLES
OF
DIGITAL
MEDIA
AND
COMMUNICATION
BUDGETS
FOR
CORPORATE
BRAND
EQUITY
EFFECTS
.
63
4.
FURTHER
REMARKS
.
66
B.
STUDY
1:
SYSTEMATIC
COMPARISON
OF
NATIONAL
CULTURAL
VALUE
MODELS:
ANALYZING
THE
IMPACT
OF
NATIONAL
CULTURE
ON
PERCEIVED
CORPORATE
REPUTATION
OF
MNCS
.
69
X
CONTENT
1.
INTRODUCTION
.
69
2.
LITERATURE
REVIEW
.
71
2.1.
JOURNAL
AND
ARTICLE
IDENTIFICATION
.
71
2.2.
RELEVANCE
OF
CULTURAL
VALUE
MODELS
.
72
2.3.
ANALYZED
DIMENSIONS
.
74
2.4.
FURTHER
CONTENTS
.
75
2.5.
CONCLUSIONS
.
78
3.
CONCEPTUAL
FRAMEWORK
AND
HYPOTHESES
.
79
3.1.
OVERVIEW
.
79
3.2.
THEORETICAL
BASIS
.
79
3.3.
BACKGROUND,
GENERAL
EFFECTS
OF
THE
CULTURAL
VALUE
MODELS
AND
HYPOTHESES
ON
CULTURAL
DIMENSIONS
.
80
3.3.1.
HOFSTEDE
.
80
3.3.2.
SCHWARTZ
.
83
3.3.3.
GLOBE
.
85
3.3.4.
INGLEHART
.
86
4.
EMPIRICAL
STUDY
.
87
4.1.
SAMPLE
DESIGN
.
87
4.2.
MEASUREMENT.
89
4.3.
METHOD
.
92
4.4.
RESULTS
.
93
4.4.1.
HOFSTEDE
.
95
4.4.2.
SCHWARTZ
.
95
4.4.3.
GLOBE
.
95
4.4.4.
INGLEHART
.
96
4.4.5.
STABILITY
TEST
.
96
5.
DISCUSSION
AND
IMPLICATIONS
.
97
5.1.
OVERVIEW
.
97
5.2.
RESEARCH
IMPLICATIONS
.
97
CONTENT
XI
5.3.
MANAGERIAL
IMPLICATIONS
.
100
6.
LIMITATIONS
AND
DIRECTIONS
FOR
FURTHER
RESEARCH
.
101
C.
STUDY
2:
DIVERSE
ROLES
OF
CORPORATE
REPUTATION
DIMENSIONS
FOR
MNCS:
A
CROSS-NATIONAL
ANALYSIS
.
103
1.
INTRODUCTION
.
103
2.
CONCEPTUAL
FRAMEWORK
.
106
3.
HYPOTHESIS
DEVELOPMENT
.
108
3.1.
EFFECTS
OF
CR
DIMENSIONS.
108
3.2.
ROLE
OF
EMBEDDEDNESS
AND
COUNTRY
DEVELOPMENT
.
110
4.
EMPIRICAL
STUDY
.
114
4.1.
SAMPLE
DESIGN
.
114
4.2.
MEASUREMENTS
.
115
4.3.
METHOD
.
120
4.4.
RESULTS
.
122
5.
DISCUSSION
AND
IMPLICATIONS
.
126
5.1.
OVERVIEW
.
126
5.2.
THEORETICAL
IMPLICATIONS
.
126
5.3.
MANAGERIAL
IMPLICATIONS
.
130
6.
LIMITATIONS
AND
FURTHER
RESEARCH
.
132
D.
STUDY
3:
JOINT
ROLES
OF
DIGITAL
MEDIA
AND
COMMUNICATION
BUDGETS
FOR
MNCS:
ANALYZING
THE
IMPACT
ON
CORPORATE
BRAND
EFFECTS
ACROSS
NATIONS
.
135
1.
INTRODUCTION
.
135
2.
CONCEPTUAL
FRAMEWORK
.
139
3.
HYPOTHESIS
DEVELOPMENT
.
141
3.1.
HYPOTHESIS
ON
PERCEIVED
CORPORATE
BRAND
EQUITY
EFFECTS
.
141
3.2.
HYPOTHESIS
ON
THE
ROLE
OF
MEDIA
PENETRATION
.
141
XII
CONTENT
3.3.
HYPOTHESIS
ON
THE
JOINT
ROLES
OF
MEDIA
PENETRATION
AND
CORPORATE
BRAND
COMMUNICATION
BUDGET
.
143
4.
EMPIRICAL
STUDY
.
145
4.1.
SAMPLE
DESIGN
.
145
4.2.
MEASUREMENTS
.
147
4.3.
METHOD
.
150
4.4.
RESULTS
.
151
5.
DISCUSSION
AND
IMPLICATIONS
.
156
5.1.
OVERVIEW
.
156
5.2.
THEORETICAL
IMPLICATIONS
.
157
5.3.
MANAGERIAL
IMPLICATIONS
.
161
6.
LIMITATIONS
AND
FURTHER
RESEARCH
.
162
E.
FINAL
REMARKS
.
165
1.
DISCUSSION
AND
CONCLUSIONS
.
165
1.1.
CORE
RESULTS
.
165
1.2.
THEORETICAL
IMPLICATIONS
.
172
1.3.
MANAGERIAL
IMPLICATIONS
.
176
2.
FURTHER
RESEARCH
.
181
REFERENCES
.
185
APPENDIX
.
217
1.
ACKNOWLEDGEMENTS
.
217
2.
STUDY
1:
SYSTEMATIC
COMPARISON
OF
NATIONAL
CULTURAL
VALUE
MODELS:
ANALYZING
THE
IMPACT
OF
NATIONAL
CULTURE
ON
PERCEIVED
CORPORATE
REPUTATION
OF
MNCS
.
218
2.1.
MAIN
SAMPLE
.
218
2.1.1. RESULTS
OF
ALTERNATIVE
MODEL
.218
2.1.2.
MULTILEVEL
MEASUREMENT
INVARIANCE
.218
CONTENT
XIII
2.2.
ALTERNATIVE
SAMPLE
.
220
2.2.1.
SAMPLE
DISTRIBUTION
.220
2.2.2.
RELIABILITY
AND
VALIDITY
.
220
2.2.3.
DISCRIMINANT
VALIDITY
.
221
2.2.4.
MULTILEVEL
RELIABILITY
.
221
2.2.5.
CORRELATIONS
AND
VIF
.
222
2.2.6.
RESULTS
OF
ALTERNATIVE
MODEL
.
223
2.2.7.
MULTILEVEL
MEASUREMENT
INVARIANCE
.223
2.2.8.
RESULTS
.
225
2.2.9.
SUMMARY
(%
OF
EXPLAINED
COUNTRY-LEVEL
VARIANCES)
.227
3.
STUDY
2:
DIVERSE
ROLES
OF
CORPORATE
REPUTATION
DIMENSIONS
FOR
MNCS:
A
CROSS-NATIONAL
ANALYSIS
.
228
3.1.
COMMON
METHOD
VARIANCE
.
228
3.2.
EXOGENEITY
TEST
OF
INSTRUMENTAL
VARIABLES
.
229
3.3.
(MULTILEVEL)
MEASUREMENT
INVARIANCE
.
231
3.4.
REVISED
MODEL
.
233
3.5.
SPLIT
HALF
TEST
.
234
3.6.
ALTERNATIVE
MODELS
.
238
4.
STUDY
3:
JOINT
ROLES
OF
DIGITAL
MEDIA
AND
COMMUNICATION
BUDGETS
FOR
MNCS:
ANALYZING
THE
IMPACT
ON
CORPORATE
BRAND
EFFECTS
ACROSS
NATIONS
.
246
4.1.
COMMON
METHOD
VARIANCE
.
246
4.2.
EXOGENEITY
TEST
OF
INSTRUMENTAL
VARIABLE
.
247
4.3.
(MULTILEVEL)
MEASUREMENT
INVARIANCE
.
248
4.4.
REVISED
MODEL
.
250
4.5.
SPLIT
HALF
TEST
.
250
4.6.
ALTERNATIVE
MODELS
.
254 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Batton, Nadine |
| author_GND | (DE-588)1225900026 |
| author_facet | Batton, Nadine |
| author_role | aut |
| author_sort | Batton, Nadine |
| author_variant | n b nb |
| building | Verbundindex |
| bvnumber | BV047177948 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1238213430 (DE-599)DNB1219011851 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV047177948 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T16:45:00Z |
| indexdate | 2024-07-10T09:04:48Z |
| institution | BVB |
| institution_GND | (DE-588)16100321-7 |
| isbn | 9783339120144 3339120145 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032583294 |
| oclc_num | 1238213430 |
| open_access_boolean | |
| owner | DE-945 DE-12 DE-N2 DE-188 |
| owner_facet | DE-945 DE-12 DE-N2 DE-188 |
| physical | XXIII, 255 Seiten Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Verlag Dr. Kovač |
| record_format | marc |
| series | Schriftenreihe Studien zum Konsumentenverhalten |
| series2 | Schriftenreihe Studien zum Konsumentenverhalten |
| spelling | Batton, Nadine Verfasser (DE-588)1225900026 aut Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors Nadine Batton 1. Auflage Hamburg Verlag Dr. Kovač 2021 XXIII, 255 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Schriftenreihe Studien zum Konsumentenverhalten 88 Dissertation Universität Trier 2020 Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationalisierung (DE-588)4162106-2 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Internationalisierung (DE-588)4162106-2 s Markenimage (DE-588)4136439-9 s DE-604 Verlag Dr. Kovač (DE-588)16100321-7 pbl Erscheint auch als Online-Ausgabe 978-3-339-12015-1 Schriftenreihe Studien zum Konsumentenverhalten 88 (DE-604)BV019383820 88 X:MVB text/html https://www.verlagdrkovac.de/978-3-339-12014-4.htm Ausführliche Beschreibung B:DE-101 application/pdf https://d-nb.info/1219011851/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032583294&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p dnb 20210217 DE-101 https://d-nb.info/provenance/plan#dnb |
| spellingShingle | Batton, Nadine Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors Schriftenreihe Studien zum Konsumentenverhalten Markenpolitik (DE-588)4144679-3 gnd Internationalisierung (DE-588)4162106-2 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4162106-2 (DE-588)4136439-9 (DE-588)4113937-9 |
| title | Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors |
| title_auth | Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors |
| title_exact_search | Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors |
| title_exact_search_txtP | Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors |
| title_full | Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors Nadine Batton |
| title_fullStr | Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors Nadine Batton |
| title_full_unstemmed | Strategic corporate brand management of multinational corporations analysis of consumers’ brand perceptions and effects, and the role of contextual factors Nadine Batton |
| title_short | Strategic corporate brand management of multinational corporations |
| title_sort | strategic corporate brand management of multinational corporations analysis of consumers brand perceptions and effects and the role of contextual factors |
| title_sub | analysis of consumers’ brand perceptions and effects, and the role of contextual factors |
| topic | Markenpolitik (DE-588)4144679-3 gnd Internationalisierung (DE-588)4162106-2 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Markenpolitik Internationalisierung Markenimage Hochschulschrift |
| url | https://www.verlagdrkovac.de/978-3-339-12014-4.htm https://d-nb.info/1219011851/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032583294&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV019383820 |
| work_keys_str_mv | AT battonnadine strategiccorporatebrandmanagementofmultinationalcorporationsanalysisofconsumersbrandperceptionsandeffectsandtheroleofcontextualfactors AT verlagdrkovac strategiccorporatebrandmanagementofmultinationalcorporationsanalysisofconsumersbrandperceptionsandeffectsandtheroleofcontextualfactors |
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